📌 Core Information
🔹 Job Title: Business Marketing Manager - Personal Health
🔹 Company: Philips
🔹 Location: Jeddah, Makkah al Mukarramah, Saudi Arabia
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing regional integrated innovation and communication roadmaps
- Analyzing consumer and market insights to drive business objectives
- Managing pricing strategies and ensuring financial sustainability
- Guiding consumer experience journeys across touchpoints
- Collaborating with cross-functional teams to deliver critical initiatives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business growth.
📋 Key Responsibilities
✅ Strategic Marketing: Lead the development of regional integrated innovation and communication roadmaps, covering new product launches, commercial innovation, and always-on base business.
✅ Consumer-Centric Insights: Understand and analyze the consumer experience journey at various touchpoints, ensuring the creation of consumer-centric insights and behavior shifts required to meet business goals.
✅ Pricing Strategy: Develop pricing strategies in coordination with regional RGM and finance teams, ensuring they are competitive, aligned with consumer expectations, and financially sustainable for long-term growth.
✅ Consumer Experience Journey: Ensure overall consistency in guiding the consumer experience journey by category/sub-category across touchpoints, adhering to global category brand positioning and visual identity for seamless consumer experiences.
✅ Insights Gathering: Guide insights teams to gather local consumer, market, competition, and trend insights, facilitating the flow of actionable data to global teams to inform and optimize product innovation and commercial strategies.
✅ Performance Monitoring: Monitor and analyze in-market results, assessing business growth, market share, and brand strength, and adjusting marketing plans accordingly to optimize performance.
✅ Cross-Functional Collaboration: Coordinate with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
✅ Business Planning: Assist in the development and execution of the rolling Business Region plan, managing A&P (Advertising & Promotion) effectively to support the zone’s growth, innovation, and competitive positioning.
ASSUMPTION: This role involves a high degree of strategic thinking, data analysis, and cross-functional collaboration to drive business growth and improve consumer experiences.
🎯 Required Qualifications
Education:
- Master's or Bachelor's degree in Marketing, Business Administration, or related field.
Experience:
- 10+ years of experience in the marketing function of a large/multinational organization, preferably in FMCG.
Required Skills:
- Solid marketing background, with a focus on brand/category management, strategic planning, understanding multicultural business models, converting consumer insights into right actions, portfolio management, and financial acumen.
- Strong collaboration and management skills, to work closely with multi-pillars across districts; sales, marketing, finance, and supply teams.
- Excellent level of both written and spoken English.
Preferred Skills:
- Experience working in the healthcare or healthtech industry.
- Familiarity with Philips' products and services.
ASSUMPTION: Given the strategic nature of this role, candidates with a strong marketing background and proven experience in driving business growth through consumer-centric insights and effective cross-functional collaboration are highly sought after.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between SAR 35,000 - 45,000 per month (USD 9,330 - 12,170), based on market research and the level of experience required. Philips offers competitive compensation packages, including a comprehensive benefits plan.
Benefits:
- Health insurance and retirement plans
- Employee discounts on Philips products
- Opportunities for professional development and career growth
Working Hours: This role follows a standard workweek of 40 hours, with flexible working hours and the option to work remotely for up to 2 days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and the level of experience required for this role. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
Company Size: Philips is a large organization with over 10,000 employees globally, providing a dynamic and diverse work environment.
Founded: Philips was founded in 1891 and has since grown into a leading health technology company, with a strong focus on innovation and sustainability.
Company Description:
- Philips is a health technology company that built its entire business around the belief that every human matters.
- They focus on improving people's health and well-being through meaningful innovation, with a strong commitment to sustainability and social responsibility.
- Philips offers a wide range of products and services, including medical imaging, healthcare informatics, consumer health, and personal health.
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility and pregnancy
- Connected Care
Company Website:
philips.com
ASSUMPTION: Philips' focus on improving people's health and well-being makes it an attractive employer for candidates interested in making a positive impact on society.
📊 Role Analysis
Career Level: This role is at the mid-to-senior level, requiring a high degree of strategic thinking, data analysis, and cross-functional collaboration.
Reporting Structure: The Business Marketing Manager reports directly to the Regional Marketing Director and works closely with cross-functional teams, including sales, finance, and supply chain.
Work Arrangement: This role is a hybrid position, requiring on-site presence for 3 days per week, with the option to work remotely for up to 2 days per week.
Growth Opportunities:
- Opportunities for career progression within the marketing function or related fields.
- Exposure to a diverse range of products and services, allowing for the development of a broad skill set.
- Access to professional development resources and training programs.
ASSUMPTION: Given Philips' focus on innovation and sustainability, there are ample opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Philips' Jeddah office is a modern and collaborative workspace, designed to foster creativity and productivity.
Office Location(s): The Jeddah office is located in Messrs Jameel Square, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Jeddah is the second-largest city in Saudi Arabia, with a population of over 4 million people.
- The city is known for its vibrant cultural scene, historical sites, and beautiful beaches.
- Jeddah is a major commercial hub and a gateway to the Middle East, with a diverse and multicultural population.
Work Schedule: The standard workweek is 40 hours, with flexible working hours and the option to work remotely for up to 2 days per week.
ASSUMPTION: Jeddah offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR department
3. First-round interview with the hiring manager
4. Second-round interview with the regional marketing director
5. Final-round interview with the global marketing director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Philips' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past achievements in strategic marketing, consumer insights, and cross-functional collaboration.
- Research Philips' products and services to demonstrate your understanding of the company and its mission.
ATS Keywords: Marketing strategy, consumer insights, market analysis, pricing strategy, cross-functional collaboration, business growth, consumer experience journey, integrated innovation and communication roadmap.
ASSUMPTION: Philips' interview process is designed to assess candidates' strategic thinking, data analysis, and cross-functional collaboration skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, SAP CRM)
ASSUMPTION: Philips uses a range of tools and technologies to support its marketing efforts, with a focus on data analysis, automation, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Sustainability
- Integrity
- Quality
- Passion for winning
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and accountable
Self-Assessment Questions:
1. How do you align with Philips' customer-centric approach to business?
2. How do you incorporate sustainability into your marketing strategies?
3. How do you balance data-driven decision-making with creativity and innovation?
ASSUMPTION: Philips values a diverse and inclusive work environment, with a strong focus on customer-centricity, sustainability, and innovation.
⚠️ Potential Challenges
1. The dynamic and fast-paced nature of the health technology industry may require adaptability and flexibility.
2. The role involves working with cross-functional teams, which may present challenges in terms of communication and collaboration.
3. The hybrid work arrangement may require strong time management and self-motivation skills.
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and time management skills, as well as a willingness to adapt to change.
📈 Similar Roles Comparison
1. Product Manager vs. Business Marketing Manager: While both roles focus on driving business growth, the Product Manager is more focused on the development and launch of new products, whereas the Business Marketing Manager focuses on the strategic marketing of existing products and services.
2. Market Research Analyst vs. Business Marketing Manager: The Market Research Analyst is responsible for collecting and interpreting data to inform business decisions, while the Business Marketing Manager uses this data to develop and execute strategic marketing plans.
3. Career Path: The Business Marketing Manager role can lead to career progression into senior marketing roles, such as Marketing Director or Vice President of Marketing.
ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help candidates make informed decisions about their career development.
📝 Sample Projects
1. Developing a regional integrated innovation and communication roadmap for a new product launch.
2. Conducting a market analysis to identify consumer trends and preferences in the personal health market.
3. Collaborating with cross-functional teams to develop and execute a pricing strategy for a portfolio of products.
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Business Marketing Manager role.
❓ Key Questions to Ask During Interview
1. How does this role contribute to Philips' overall mission and strategy?
2. What are the key priorities for this role in the first 90 days?
3. How does Philips support the professional development and growth of its marketing team members?
4. What are the most challenging aspects of working in the health technology industry, and how does Philips address these challenges?
5. How does Philips foster a culture of innovation and sustainability within its marketing teams?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its mission, as well as their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
Apply Now
2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
3. Prepare examples of your past achievements in strategic marketing, consumer insights, and cross-functional collaboration.
4. Research Philips' products and services to demonstrate your understanding of the company and its mission.
5. Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
