Business Partner, Marketing

📌 Core Information

🔹 Job Title: Business Partner, Marketing

🔹 Company: Veeam Software

🔹 Location: Bucharest, Romania

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Acting as a strategic connector between marketing and technology teams
• Managing product backlogs and prioritizing work based on marketing impact
• Defining and refining business needs for campaigns, web experiences, and brand initiatives
• Collaborating with various teams to ensure digital tools, platforms, and processes enable measurable outcomes
• Continuously optimizing marketing processes and workflows

ASSUMPTION: This role requires a strong understanding of both marketing and technology, with a focus on full-funnel campaign execution and digital experience management.

📋 Key Responsibilities

✅ Own and manage product intake across Marketing functions, helping teams define and refine business needs for campaigns, web experiences, brand initiatives, and internal/external communications

✅ Maintain and prioritize the product backlog across platforms supporting demand gen, digital marketing, web CMS, marketing automation, asset management, and analytics

✅ Translate marketing business needs into clear requirements, epics, and user stories with defined acceptance criteria

✅ Analyze and optimize current-state marketing processes, from campaign planning and lead capture to nurture, scoring, handoff, and reporting

✅ Collaborate with marketing operations, content teams, field marketers, and technical owners of platforms such as AEM, Marketo, and Salesforce

✅ Track key KPIs related to campaign performance, platform usage, and process efficiency to inform prioritization and measure success

✅ Drive feature adoption by coordinating with enablement, change management, and training teams to support smooth transitions and end-user readiness

✅ Act as the voice of the business in agile delivery processes, representing marketing objectives during planning, demos, and retrospectives

✅ Continuously refine backlog and roadmap based on data, feedback, and shifting marketing strategies

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Information Systems, or related field; equivalent experience considered

Experience: 5+ years of experience in a role involving product ownership, business analysis, or marketing technology enablement

Required Skills:

• Proven ability to define and manage a product backlog, write user stories, and deliver iteratively using agile methods
• Familiarity with enterprise tech platforms supporting campaign execution, lead management, digital experience, or communications
• Experience managing backlogs and agile delivery using Jira, Aha!, Confluence, or similar tools
• Skilled in mapping marketing processes and documenting requirements using tools like Lucidchart, Visio, or Miro
• Familiar with marketing KPIs and funnel metrics such as MQL, SQL, pipeline attribution, email performance, and digital engagement
• Proficient in basic data interpretation and supporting dashboard/reporting needs from platforms like Salesforce, Marketo, Tableau, or Google Analytics

Preferred Skills:

• Certifications such as CSPO, SAFe PO/PM, CBAP, or marketing technology platforms (e.g., Marketo Certified Expert)
• Prior experience supporting integrated campaigns, web properties, or brand/comms initiatives

ASSUMPTION: Candidates with experience in B2B environments and familiarity with enterprise tech platforms will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-senior level marketing role in Bucharest, Romania)

Benefits:

• Private medical insurance for you, one adult dependent, and your children
• Meal tickets
• Private pension plan
• Life insurance
• Vision reimbursement
• Annual leave and additional vacation days based on tenure
• Cafeteria Benefit Plan where you will be able to flexibly customize your benefits package based on your budget and personal needs
• Veeam Care Days – additional 24 hours for your volunteering activities
• Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (Percipio, Athena, O’Reilly) and mentoring through our MentorLab program

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, specializing in data protection, virtual environment management, and data management

Company Size: 5,001-10,000 employees (global), with a mid-sized team in Bucharest, Romania

Founded: 2006 (headquarters in Seattle, WA, USA)

Company Description:

• Veeam is the #1 global market leader in data resilience, providing data backup, data recovery, data portability, data security, and data intelligence solutions
• The company protects over 550,000 customers worldwide, including 67% of the Global 2000, and has offices in more than 30 countries
• Veeam’s mission is to help organizations achieve radical resilience by providing innovative ways to protect, recover, and manage data in the modern data center, virtual, cloud, SaaS, and hybrid cloud environments

Company Specialties:

• Data protection and management
• Virtual environment management
• Backup and recovery solutions
• Business continuity and disaster recovery
• Multi-cloud data protection
• Backup as a service (BaaS)
• Microsoft 365 backup

Company Website: www.veeam.com

ASSUMPTION: Veeam’s focus on data resilience and innovative solutions makes it an attractive employer for tech-savvy marketing professionals.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role reports directly to the Head of Marketing Technology

Work Arrangement: Remote OK, with flexible working hours and the option to work from the Bucharest office

Growth Opportunities:

• Potential career progression into senior marketing technology roles or management positions
• Chance to work on high-impact projects and drive marketing technology strategy
• Opportunity to collaborate with and learn from experienced marketing and technology professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the marketing technology domain.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Bucharest, Romania, with remote work options

Office Location(s): Bulevardul Timisoara 4A, 9th Floor, Bucharest, Bucharest 061328, RO

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of over 1.8 million people
• The city is known for its vibrant culture, historical sites, and modern infrastructure
• Bucharest has a temperate continental climate, with warm summers and mild winters

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: Bucharest offers a dynamic work environment with a mix of historical and modern elements, providing a unique blend of culture and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Veeam careers portal
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interviews with the hiring manager and relevant team members
• Background check and offer extension

Key Assessment Areas:

• Technical skills and knowledge of marketing technology platforms
• Problem-solving and analytical skills
• Communication and collaboration abilities
• Understanding of marketing processes and campaign execution
• Alignment with Veeam’s company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing technology expertise
• Be ready to discuss your understanding of Veeam’s products and services, as well as the company’s mission and values
• Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions

ATS Keywords: Product ownership, business analysis, marketing technology, agile methods, campaign execution, lead management, digital experience, marketing KPIs, data interpretation, process optimization, stakeholder management, backlog management, user story writing, collaboration, training coordination

ASSUMPTION: Veeam’s hiring process is designed to assess candidates’ technical skills, problem-solving abilities, and cultural fit, with a focus on marketing technology expertise.

🛠️ Tools & Technologies

• Jira
• Aha!
• Confluence
• Lucidchart
• Visio
• Miro
• Salesforce
• Marketo
• AEM
• Tableau
• Google Analytics

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to manage marketing technology projects and workflows.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Integrity
• Teamwork
• Excellence

Work Style:

• Collaborative and cross-functional teamwork
• Agile and iterative project management
• Data-driven decision-making
• Continuous learning and improvement
• Open and transparent communication

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment where change is constant?
• Are you comfortable working with diverse teams and managing multiple priorities?
• Do you have a growth mindset and a strong desire to learn and adapt?
• Are you passionate about helping customers achieve their goals and exceed expectations?

ASSUMPTION: Veeam’s company culture emphasizes collaboration, innovation, and customer success, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing the needs of various stakeholders, including marketing teams, technology teams, and customers
• Keeping up with the latest marketing technology trends and tools
• Navigating a large, global organization with a complex technology stack

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong technical background and familiarity with marketing technology platforms
• This role is more focused on process optimization and technology enablement than creative campaign development
• Career progression in this role may lead to senior marketing technology positions or management opportunities

ASSUMPTION: This role is unique in its blend of marketing and technology responsibilities, requiring a versatile skill set and a strategic mindset.

📝 Sample Projects

• Implementing a new marketing automation platform to streamline lead capture and nurturing processes
• Optimizing the web CMS to improve site performance and user experience
• Integrating marketing analytics tools to track campaign performance and inform data-driven decision-making

ASSUMPTION: These sample projects illustrate the diverse range of marketing technology initiatives that the Corporate Technology Business Partner may be involved in, from platform implementation and optimization to data analysis and reporting.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing technology strategy for Veeam?
• What are the most pressing challenges facing the marketing technology team, and how can this role help address them?
• How does Veeam support the professional development and growth of its employees in marketing technology roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Veeam measure the success of its marketing technology initiatives, and how will this role contribute to those metrics?

ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the organization, as well as your commitment to driving marketing technology success at Veeam.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Veeam careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing technology expertise
• Research Veeam’s products, services, and company culture to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.