Business unit Marketing manager

📌 Core Information

🔹 Job Title: Business Unit Marketing Manager

🔹 Company: Optel Group

🔹 Location: Quebec City, Quebec, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving go-to-market strategy, messaging frameworks, and brand positioning for assigned business units.
• Collaborating with cross-functional teams to create targeted campaigns, sales enablement materials, and thought leadership content.
• Analyzing market trends, competitor activities, and customer needs to inform marketing strategies and ensure a competitive advantage.
• Managing marketing budgets and ensuring efficient allocation of resources aligned with strategy.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive marketing efforts and achieve business objectives.

📋 Key Responsibilities

✅ Develop and drive go-to-market strategy, messaging frameworks, and brand positioning specific to the business unit across key regions and customer segments.

✅ Define and refine product positioning, value propositions, and key narratives to effectively communicate the business unit's offerings across all marketing channels.

✅ Collaborate with the Demand Generation team to create targeted campaigns that drive lead generation, pipeline acceleration, and customer engagement.

✅ Work closely with the sales team to develop compelling sales enablement materials, including presentations, brochures, and case studies, ensuring alignment with customer needs.

✅ Oversee the creation of thought leadership content, PR initiatives, and external communications related to the business unit, maintaining brand consistency and strategic focus.

✅ Identify and analyze new market opportunities, competitor activities, and industry trends to inform marketing strategies and ensure a competitive advantage.

✅ Support event marketing efforts, including trade shows and speaking engagements, by providing strategic input and ensuring consistent messaging.

✅ Manage marketing budgets for the business unit, ensuring efficient allocation of resources aligned with strategy.

✅ Own the following traction channels: Content Marketing, Speaking engagement, Targeted outreach, Webinars, Sponsorship-Membership, PR.

ASSUMPTION: The responsibilities listed above are essential for driving marketing efforts and achieving business objectives within the assigned business unit. They require a strategic mindset, strong communication skills, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.

Experience: Strong expertise in brand positioning, messaging, and go-to-market strategy across multiple regions and business units (5-10 years).

Required Skills:

• Guide content creation and ensure the message is impactful.
• Experience in managing PR and corporate communication efforts to enhance brand visibility and reputation.
• Proficiency in marketing automation platforms (e.g., Pardot) and CRM (e.g., Salesforce).
• Strong visionary skills.
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams and executive stakeholders.
• Strategic thinker with a creative approach.
• Bilingualism in English and French (content writing in English, interactions with global clients, etc.).

Preferred Skills:

• Experience in the healthcare or pharmaceutical industry.
• Familiarity with serialization, aggregation, and vision systems.

ASSUMPTION: The required qualifications listed above are essential for successfully performing the job duties and responsibilities outlined in this job description. The preferred skills, while not required, would be beneficial for candidates looking to excel in this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - CAD 120,000 per year (based on experience level and industry standards for marketing managers in Quebec).

Benefits:

• Competitive salary
• Compensation plan
• Flexible hours
• Virtual health clinic and employee assistance program
• Group and dental insurance starting on day one
• Group RRSP with employer contribution from day one
• On-site perks (free parking and electric car charging, free coffee and fruit)
• Multiple employee committees you can join (B-Corp Committee, Social Club, Health & Safety, etc.)
• Global organization with a presence on several continents

Working Hours: Full-time, typically 40 hours per week, with flexible hours available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers in Quebec with 5-10 years of experience. Benefits are subject to change and may vary based on the company's policies and the employee's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on supply chain traceability, serialization, and aggregation solutions for various industries, including healthcare, pharmaceuticals, and manufacturing.

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and innovative work environment.

Founded: 1989, with a rich history in providing traceability solutions and a commitment to responsible capitalism and sustainability.

Company Description:

• Optel Group is a certified B Corp, dedicated to using innovative technologies to build a better world through responsible capitalism.
• The company specializes in ensuring the quality of health products and combating the counterfeiting of medications and medical devices worldwide.
• Optel's expertise empowers industries to measure, inspect, control, and track a wide range of elements to improve product quality and promote more responsible resource use.

Company Specialties:

• Traceability systems
• Serialization
• Aggregation
• Vision systems
• Inspection systems
• Track and trace
• Visibility and transparency solutions
• Anti-counterfeiting measures
• Brand protection
• Circular economy initiatives
• Product safety and authentication
• Inventory tracking
• Carbon footprint reduction
• Sustainability efforts

Company Website: optelgroup.com

ASSUMPTION: Optel Group's commitment to responsible capitalism and sustainability sets it apart in the software development industry. Its focus on traceability solutions enables it to make a positive impact on various industries and contribute to a more sustainable future.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the opportunity to grow and take on more responsibilities within the company.

Reporting Structure: The Business Unit Marketing Manager reports directly to the Global Marketing Director and works closely with various teams, including Product Management, Demand Generation, Regional Growth Marketers, and Sales Teams.

Work Arrangement: On-site, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Advancement to a senior marketing role or management position within the company.
• Expansion of responsibilities to include additional business units or regions.
• Development of leadership and mentoring skills through collaboration with cross-functional teams and stakeholders.

ASSUMPTION: The Business Unit Marketing Manager role offers ample opportunities for growth and development within the company, as well as the chance to make a significant impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site perks, such as free parking, electric car charging, free coffee, and fruit.

Office Location(s): 2680 Boulevard du Parc-Technologique, Quebec, QC G1P 4S6, Canada

Geographic Context:

• Quebec City is the capital of the Quebec province and is known for its rich history, cultural attractions, and high quality of life.
• The city offers a mix of urban and outdoor activities, with easy access to nature, sports, and cultural events.
• Quebec City has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, typically 40 hours per week, with flexible hours available. The work schedule may vary depending on the company's needs and the employee's role and responsibilities.

ASSUMPTION: The office environment at Optel Group is designed to foster collaboration, innovation, and employee well-being. The location in Quebec City offers a high quality of life and a mix of urban and outdoor activities, making it an attractive place to work and live.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screening with the HR department to discuss the candidate's qualifications and fit for the role.
• In-depth interview with the Global Marketing Director and other relevant stakeholders to assess the candidate's skills, experience, and cultural fit.
• Final interview or presentation, depending on the company's needs and the candidate's progress through the interview process.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and collaboration abilities
• Marketing expertise and industry knowledge
• Cultural fit and alignment with Optel Group's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Demonstrate your understanding of Optel Group's business, industry, and the specific needs of the Business Unit Marketing Manager role.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
• Be ready to discuss your approach to market analysis, competitor research, and customer segmentation.

ATS Keywords: Marketing strategy, go-to-market, brand positioning, messaging framework, customer engagement, lead generation, sales enablement, market analysis, competitor activities, industry trends, marketing budget, cross-functional collaboration, thought leadership content, PR initiatives, event marketing, traction channels, bilingualism, English and French.

ASSUMPTION: The interview process at Optel Group is designed to assess the candidate's skills, experience, and cultural fit for the Business Unit Marketing Manager role. By preparing thoroughly and tailoring your application materials to the specific needs of the role, you can increase your chances of success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Pardot)
• CRM (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and may be relevant to the Business Unit Marketing Manager position at Optel Group. Familiarity with these tools and technologies can help demonstrate your qualifications and accelerate your onboarding process.

👔 Cultural Fit Considerations

Company Values:

• Responsible capitalism
• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence
• Sustainability and social responsibility

Work Style:

• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on achieving business objectives
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you align with Optel Group's commitment to responsible capitalism and sustainability?
• How do you approach collaborating with cross-functional teams to achieve shared goals?
• What is your preferred work style, and how does it fit with Optel Group's company culture?

ASSUMPTION: Optel Group's company values and work style preferences are essential considerations for candidates seeking to join the company. By assessing your alignment with these factors, you can ensure a better fit and increase your chances of success in the role.

⚠️ Potential Challenges

• Managing multiple business units and their unique marketing needs and priorities.
• Balancing global marketing objectives with regional and local market requirements.
• Keeping up with industry trends, competitor activities, and market changes to inform marketing strategies.
• Effectively collaborating with various teams, including Product Management, Demand Generation, Regional Growth Marketers, and Sales Teams, to maintain cohesive branding and optimize lead generation efforts.
• Managing marketing budgets and ensuring efficient allocation of resources aligned with strategy.

ASSUMPTION: The potential challenges listed above are inherent to the Business Unit Marketing Manager role at Optel Group. By being aware of these challenges and preparing accordingly, candidates can better navigate the role's demands and contribute to the company's success.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Business Unit Marketing Manager position at Optel Group requires a strong focus on brand positioning, messaging, and go-to-market strategy across multiple regions and business units.
• This role is unique in its emphasis on driving marketing efforts that maximize market impact and revenue growth for assigned business units within a global organization.
• Career progression in this role may lead to senior marketing or management positions within the company, offering opportunities for growth and development.

ASSUMPTION: The Business Unit Marketing Manager role at Optel Group is distinct from other marketing positions due to its focus on driving marketing efforts for multiple business units and its potential for career growth and development within the company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new serialization product line, including market research, competitive analysis, and customer segmentation.
• Creating targeted campaigns to drive lead generation and pipeline acceleration for an aggregation product line, collaborating with the Demand Generation team and sales team to ensure cohesive branding and messaging.
• Managing a marketing budget for a vision systems business unit, allocating resources effectively to maximize market impact and revenue growth while maintaining alignment with global marketing objectives.

ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Business Unit Marketing Manager at Optel Group might undertake. By demonstrating your experience and skills in these areas, you can better position yourself for success in the role.

❓ Key Questions to Ask During Interview

• How do the business units differ in their marketing needs and priorities, and how should I approach managing these differences?
• What are the key performance indicators (KPIs) used to measure the success of marketing efforts for the assigned business units, and how should I track and report on these metrics?
• How does Optel Group support the professional development and growth of its marketing team members?
• What are the most significant industry trends and competitor activities currently impacting the business units, and how should I address these factors in my marketing strategies?
• How does Optel Group foster a culture of collaboration and innovation, and what are some examples of successful cross-functional projects or initiatives?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the Business Unit Marketing Manager role at Optel Group and assess their fit for the position. By asking thoughtful and insightful questions, you can demonstrate your interest in the role and gain valuable information to inform your decision-making process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://optelgroup.applytojob.com/apply/phE6ICugGr/Business-Unit-Marketing-Manager
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, emphasizing your fit for the Business Unit Marketing Manager role at Optel Group.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them, ready to discuss during the interview process.
• Research Optel Group's business, industry, and the specific needs of the Business Unit Marketing Manager role, demonstrating your understanding and enthusiasm for the position.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.