Business Unit Marketing Manager

📌 Core Information

🔹 Job Title: Business Unit Marketing Manager

🔹 Company: Rittal LLC

🔹 Location: Schaumburg, Illinois

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for assigned business units
• Supporting product launches and ensuring alignment with business goals
• Collaborating with cross-functional teams, including Sales, Product Management, and Communications
• Gathering and analyzing market data to inform strategy and decision-making
• Representing the company at industry events and tradeshows

ASSUMPTION: This role requires a strong understanding of B2B marketing principles and experience in the manufacturing or industrial sector. The ideal candidate will have a proven track record in go-to-market strategy development, product launches, and marketing content creation.

📋 Key Responsibilities

✅ Develop and Implement Go-to-Market Strategies: Leverage global marketing strategy, product knowledge, regional customer insights, competitive analysis, and industry trends to create effective go-to-market strategies for assigned business units.

✅ Support Product Launches: Act as a subject matter expert to guide marketing peers in creating content for both internal and external product launches. Develop and support the creation of relevant product content, including key differentiators and strategic positioning.

✅ Sales and Partner Readiness (Sales Enablement): Collaborate with Sales leadership and Training teams to develop account management training materials, ensuring readiness for effective marketing programs and campaigns, as well as product positioning and sales engagement.

✅ Partner Success Content Development: Develop and gather partner success stories, testimonials, and case studies for both internal and external use, ensuring alignment with the broader marketing strategy and objectives.

✅ Market Research and Insights: Work closely with market research analysts and vertical market managers to gather data and insights on customer and partner needs, market trends, and the purchasing decision-making process for targeted products. Formulate execution plans and implement.

✅ Industry Event and Tradeshow Participation: Represent the company as an active participant at industry events and tradeshows, managing product selection for display and overseeing event-related marketing activities.

✅ Cross-Functional Collaboration: Act as the central contact point for product management, sales, and communications/live marketing, facilitating communication and alignment across teams.

ASSUMPTION: This role requires strong analytical, communication, and project management skills, as well as the ability to collaborate effectively with internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience: 3+ years of experience in B2B marketing, preferably within the manufacturing or industrial sector.

Required Skills:

• Proven experience in go-to-market strategy development, product launches, and marketing content creation
• Strong analytical skills with the ability to interpret market data and translate insights into actionable marketing strategies
• Excellent communication and project management skills
• Ability to collaborate across functions, building strong relationships with internal and external stakeholders

Preferred Skills:

• Proficiency with CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics)

ASSUMPTION: Candidates with experience in the manufacturing or industrial sector and a proven track record in B2B marketing will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $110,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Tuition reimbursement

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the Chicago area. Benefits are typical for a company of this size in the manufacturing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Rittal LLC operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on enclosure solutions for various applications, including industrial and IT enclosures, racks, and accessories.

Company Size: Rittal LLC is a mid-sized company with 501-1,000 employees, providing a structured and collaborative work environment.

Founded: Rittal LLC was founded in 1982 as the U.S. subsidiary of Rittal GmbH & Co. KG in Germany, which was established in 1961.

Company Description:

• Rittal LLC is the U.S. subsidiary of Rittal GmbH & Co. KG in Germany
• Headquarters in Schaumburg, Illinois, with manufacturing facilities in Urbana, Ohio, and distribution centers in Georgia, Texas, and Nevada
• Manufactures high-quality, affordable solutions for practically any industrial or IT infrastructure application

Company Specialties:

• Enclosure solutions for industrial and IT applications
• Enclosure solutions for oil & gas exploration & production
• Enclosure solutions for air and rail transportation infrastructure
• Enclosure solutions for power generation & renewable energy systems
• Enclosure solutions for food & beverage, retail & logistics, and automotive industries
• Energy-efficient industrial climate control and industrial automation solutions

Company Website: https://www.rittal.com

ASSUMPTION: Rittal LLC is a well-established company with a strong reputation in the industry, offering a comprehensive range of products and services to its customers.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing and works closely with cross-functional teams, including Sales, Product Management, and Communications.

Work Arrangement: On-site, full-time position with a standard workweek of Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break).

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the company
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• possibility to work on international projects, given Rittal's global presence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art facility with a customer training center, product testing facilities, and a large-scale product showroom.

Office Location(s): Schaumburg, Illinois (headquarters), Urbana, Ohio (manufacturing facility), and Sparks, Nevada (distribution center)

Geographic Context:

• Schaumburg, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living
• Urbana, Ohio, is a small city located approximately 70 miles southwest of Columbus, Ohio
• Sparks, Nevada, is a city located approximately 6 miles east of Reno, Nevada

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment at Rittal LLC is collaborative and supportive, with a strong emphasis on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy development and execution
• Product launch experience and ability to create compelling content
• Collaboration and communication skills
• Analytical skills and data-driven decision-making
• Industry knowledge and understanding of Rittal's products and services

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Rittal's products and the industry by conducting thorough research before the interview
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Be ready to discuss your long-term career goals and how this role fits into your overall professional development plan

ATS Keywords: Go-to-Market Strategy, Product Launch, Marketing Content Creation, Analytical Skills, Communication Skills, Project Management, Collaboration, CRM Tools, Marketing Automation, Analytics Tools

ASSUMPTION: The application process at Rittal LLC is thorough and competitive, with a strong focus on finding the best fit for the role and the company culture.

🛠️ Tools & Technologies

• CRM: HubSpot, Salesforce
• Marketing Automation: HubSpot
• Analytics: Google Analytics
• Project Management: Asana, Trello
• Design: Adobe Creative Suite, Sketch

ASSUMPTION: The tools and technologies listed are commonly used in B2B marketing roles and may vary depending on the specific needs of the role and the company.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus
• Collaboration
• Sustainability

Work Style:

• Team-oriented and collaborative
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable
• Customer-centric and committed to exceptional service

Self-Assessment Questions:

• How do your personal values align with Rittal's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a successful marketing campaign you've worked on in the past? What was your role, and what were the key results?

ASSUMPTION: Rittal LLC values candidates who are a strong cultural fit, with a focus on innovation, quality, customer focus, collaboration, and sustainability.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Keeping up with industry trends and market changes in a dynamic and competitive environment
• Adapting to a structured and collaborative work environment, which may differ from more entrepreneurial or fast-paced settings

ASSUMPTION: The potential challenges listed are common to marketing roles in mid-sized companies and can be mitigated with strong project management skills, effective communication, and a focus on collaboration and adaptability.

📈 Similar Roles Comparison

• Business Unit Marketing Manager vs. Product Marketing Manager: Both roles focus on go-to-market strategy development and product launch support, but the Business Unit Marketing Manager has a broader scope, encompassing multiple products and business units, while the Product Marketing Manager focuses on a specific product or product line.
• Industry-specific context: Rittal LLC operates in the manufacturing industry, with a focus on enclosure solutions for various applications. This role may differ from marketing roles in other industries, such as technology or consumer goods, in terms of product complexity, target audience, and market dynamics.
• Career path comparison: The Business Unit Marketing Manager role can serve as a stepping stone to senior marketing roles or management positions within the company, with potential progression into director or vice president-level roles over time.

ASSUMPTION: Understanding the differences between similar marketing roles and the unique aspects of the industry can help candidates tailor their application and interview responses to better fit the specific role and company context.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and customer segmentation
• Creating a comprehensive product content library for an existing product line, including key differentiators, strategic positioning, and customer success stories
• Managing a product launch event, including vendor coordination, logistics, and on-site marketing activities
• Conducting a market research study to identify growth opportunities for an established product, including customer interviews, surveys, and data analysis

ASSUMPTION: The sample projects listed are representative of the types of initiatives a Business Unit Marketing Manager might work on at Rittal LLC, but the specific projects may vary depending on the company's current priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach collaboration and communication across different business units and functions?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on go-to-market strategy development, product launch support, and market research
• Prepare examples of successful marketing campaigns or projects you've worked on in the past, with a focus on results and impact
• Research Rittal's products and industry to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.