📌 Core Information
🔹 Job Title: Cadillac – Regional Marketing Manager
🔹 Company: General Motors
🔹 Location: Westlake Village, California, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies
- Managing regional promotional and media budgets
- Collaborating with various teams to drive business results
- Analyzing sales performance and market opportunities
- Providing leadership and mentoring to team members
ASSUMPTION: This role requires a strong understanding of regional marketing strategies and a proven track record in driving business results through effective marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute regional marketing strategies to achieve sales and share targets
✅ Manage regional promotional and media budgets, ensuring fiscal responsibility
✅ Collaborate with zone managers, LMAs, and regional direction to establish plans and strategies
✅ Generate sub-sheets for lease offers and other CRM activities to drive business
✅ Oversee and execute monthly Go-to-Market (GTM) process, determining inventory model mix and advertising guidance
✅ Implement plans to increase brand awareness through activations, test drives, and influencer strategies
✅ Support individual dealers with information or issue resolution related to Cadillac digital, CRM, and other marketing requirements or programs
✅ Oversee regional digital team and ensure their goals align with the zone and dealers
✅ Oversee agency support staff: Jack Morton and Martin Retail
✅ Develop and execute regional GTM call, content, logistics, training, and event plans
✅ Manage regional Influencer marketing fleets and dealer iMR strategy progress
✅ Oversee regional business plan and communicate dealer iMR strategy and progress to zone teams
✅ Develop internal and external facing presentations
✅ Mentor and support the growth of new DSMs' talent
✅ Serve as the key interface with divisional home office product and marketing managers
✅ Perform other duties as assigned
ASSUMPTION: This role requires strong analytical skills, creativity, innovation, leadership, negotiating, and decision-making abilities.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 7+ years in sales, marketing, or related fields
Required Skills:
- Analytical skills
- Leadership
- Creativity
- Negotiation
- Decision-making
- Communication
- Organizing and planning
- Strategic thinking
- Data analysis
- Sales effectiveness
- Marketing
- Product promotion
- Event management
- Team collaboration
- Influencer marketing
Preferred Skills:
- 10+ years’ experience in sales, marketing, or related fields
- Prior supervisory/leadership experience
- Highly developed oral and written communication skills
- High level of interpersonal skills
- Excellent organizing and planning skills
- Ability to work independently and deal with conflicting priorities
- Ability to think strategically and creatively
- Computer skills to develop, maintain, and analyze data
ASSUMPTION: A successful candidate will have a proven track record in regional marketing, strong analytical skills, and excellent communication and leadership abilities.
💰 Compensation & Benefits
Salary Range: $124,200 - $194,300 per year
Benefits:
- Medical, dental, and vision insurance
- Health Savings Account and Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation and holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The actual base salary offered may vary based on factors relevant to the position.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees
Founded: 1908 (as General Motors Corporation)
Company Description:
- General Motors (GM) is an American multinational corporation headquartered in Detroit, Michigan, that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services.
- GM’s vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion.
- The company aims to lead the way toward this future by developing and deploying innovative technologies and business solutions.
Company Specialties:
- Cars
- Trucks
- Manufacturing
- Automotive
- Vehicles
- Transportation
- Engineering
- Information technology
- Electrification
- Software
- AI
Company Website: http://www.gm.com
ASSUMPTION: General Motors is a large, established company with a significant global presence and a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Experienced (7+ years of relevant experience)
Reporting Structure: Regional Director
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential advancement to a regional director role or other senior leadership positions
- Expansion of responsibilities and team management opportunities
- Development of skills in strategic planning, leadership, and team management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance to senior leadership positions and expand responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site per week)
Office Location(s): Westlake Village, California
Geographic Context:
- Westlake Village is a suburban city in Los Angeles County, California
- The city is known for its high quality of life, excellent schools, and numerous parks and recreational facilities
- Westlake Village is located approximately 30 miles northwest of downtown Los Angeles
Work Schedule: Full-time (40 hours per week), with 3 days on-site per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final round interview with regional director or other senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills
- Leadership and management abilities
- Communication and interpersonal skills
- Strategic thinking and problem-solving
- Cultural fit and alignment with GM’s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Research General Motors and the automotive industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Regional Marketing, Marketing Strategy, Budget Management, Team Leadership, Sales Effectiveness, Product Promotion, Event Management, Influencer Marketing, Data Analysis, Strategic Planning, Hybrid Work Arrangement
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Salesforce
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Event management software (e.g., Eventbrite, Cvent)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the regional marketing team and the company’s overall technology stack.
👔 Cultural Fit Considerations
Company Values:
- Zero Crashes, Zero Emissions, Zero Congestion
- Innovation
- Sustainability
- Collaboration
- Inclusion
- Diversity
- Integrity
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with General Motors’ vision of a world with Zero Crashes, Zero Emissions, and Zero Congestion?
- How do you approach strategic planning and execution in a regional marketing context?
- How do you balance data-driven decision-making with creative and innovative marketing strategies?
- How do you collaborate effectively with various teams, including zone managers, LMAs, and regional direction?
ASSUMPTION: General Motors values candidates who are passionate about their mission, data-driven, creative, collaborative, and results-focused.
⚠️ Potential Challenges
- Managing a regional budget and ensuring fiscal responsibility
- Collaborating effectively with various teams and stakeholders
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
- Adapting to changes in the automotive industry and consumer behavior
- Meeting sales and share targets in a competitive market
ASSUMPTION: These challenges require strong analytical skills, leadership, communication, and adaptability to overcome successfully.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. National Marketing Manager: Regional Marketing Managers focus on regional strategies and execution, while National Marketing Managers oversee national campaigns and branding. Both roles require strong analytical skills and strategic thinking.
- Regional Marketing Manager vs. Product Marketing Manager: Regional Marketing Managers focus on regional marketing strategies, while Product Marketing Managers are responsible for product-specific marketing campaigns. Both roles require strong communication skills and an understanding of the market.
- Regional Marketing Manager vs. Brand Manager: Regional Marketing Managers oversee regional marketing strategies, while Brand Managers are responsible for the overall brand image and positioning. Both roles require strong leadership skills and an understanding of consumer behavior.
ASSUMPTION: Each role has its unique focus and requirements, but all share a common goal of driving business results through effective marketing strategies.
📝 Sample Projects
- Developing and executing a regional marketing campaign to increase sales and share for a new vehicle model
- Managing a regional promotional budget to maximize available funds and drive business results
- Collaborating with zone managers and LMAs to establish plans and strategies to achieve regional sales and share targets
- Overseeing regional supported events and managing vehicle ordering for promotional events
- Developing and executing regional training and team meetings to enhance team collaboration and performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic thinking required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall regional marketing strategy and company goals?
- What are the most significant challenges facing the regional marketing team, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Research General Motors and the automotive industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
