📌 Core Information
🔹 Job Title: Campaign Analyst
🔹 Company: IPG Mediabrands
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: On-site, Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing campaigns to provide actionable insights
- Collaborating with cross-functional teams to improve campaign performance
- Developing and implementing data-driven marketing strategies
- Working with data analysis tools to create effective marketing strategies
ASSUMPTION: This role requires a strong understanding of marketing principles and proficiency in data analysis tools.
📋 Key Responsibilities
✅ Analyze campaign performance using data analysis tools
✅ Provide insights and recommendations to improve campaign performance
✅ Collaborate with cross-functional teams to develop and implement marketing strategies
✅ Monitor and report on campaign KPIs
✅ Stay up-to-date with industry trends and best practices
ASSUMPTION: This role requires strong analytical skills and the ability to communicate complex data insights effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 2-5 years of experience in campaign analysis or a related role
Required Skills:
- Proficient in data analysis tools (e.g., Excel, SQL, Tableau)
- Strong analytical and problem-solving skills
- Excellent communication skills
- Familiarity with marketing principles and best practices
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the advertising industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: COP 40,000,000 - 60,000,000 per year (Based on market research for the role and location)
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Tuition reimbursement
Working Hours: Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research for the role and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IPG Mediabrands operates in the advertising services industry, managing over $47 billion in marketing investment globally on behalf of its clients.
Company Size: IPG Mediabrands is a large company with over 18,000 employees worldwide. This means there are ample opportunities for career growth and learning from experienced colleagues.
Founded: IPG Mediabrands is part of Interpublic Group (IPG), which was founded in 1930. IPG Mediabrands was established in 2012 as the media and marketing solutions division of IPG.
Company Description:
- IPG Mediabrands manages marketing investment for a broad portfolio of industry sectors, including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, and more.
- The company employs a diverse marketing communication professionals in more than 130 countries.
- IPG Mediabrands is committed to creating open and flexible solutions that play well with others and solve real marketing problems for brands and agencies.
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands' extensive industry experience and global presence provide a strong foundation for the Campaign Analyst role.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in campaign analysis or a related role.
Reporting Structure: The Campaign Analyst will report directly to the Campaign Manager or a similar role within the marketing department.
Work Arrangement: This is an on-site role, with the expectation of working from the Bogotá office.
Growth Opportunities:
- Advancement to a Campaign Manager or similar role within the marketing department
- Expansion of responsibilities to include team leadership or mentoring
- Opportunities to work on international campaigns and gain global experience
ASSUMPTION: The Campaign Analyst role offers opportunities for career growth within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: The Bogotá office is a modern, collaborative workspace with an open floor plan.
Office Location(s): Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people.
- The city is known for its vibrant culture, historic sites, and natural beauty.
- Bogotá offers a high quality of life, with excellent dining, entertainment, and educational opportunities.
Work Schedule: The standard work schedule is Monday - Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The Campaign Analyst role may require occasional overtime or flexible scheduling to meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the department head or a panel of stakeholders
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication skills and ability to present data insights effectively
- Understanding of marketing principles and best practices
- Cultural fit and alignment with IPG Mediabrands' values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for the Campaign Analyst role
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Showcase your proficiency in data analysis tools by including examples of relevant projects or case studies
ATS Keywords: Campaign analysis, marketing strategy, data analysis, KPI monitoring, cross-functional collaboration, marketing principles, data-driven decision making
ASSUMPTION: The application process for this role may be subject to change based on the company's hiring needs and priorities.
🛠️ Tools & Technologies
- Excel
- SQL
- Tableau
- Marketo (preferred)
- HubSpot (alternative)
ASSUMPTION: The specific tools and technologies required for this role may be subject to change based on the company's technology stack and evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Accountability
- Diversity & Inclusion
Work Style:
- Data-driven
- Collaborative
- Agile
- Results-oriented
Self-Assessment Questions:
- How do you approach analyzing complex data sets to identify trends and insights?
- Can you provide an example of a time when you collaborated with a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Candidates who demonstrate a strong fit with IPG Mediabrands' values and work style will be more likely to succeed in the Campaign Analyst role.
⚠️ Potential Challenges
- Working with large and complex data sets may present challenges for candidates without strong analytical skills
- The fast-paced nature of the advertising industry may require candidates to adapt quickly to changing priorities and deadlines
- The need to collaborate with cross-functional teams may require candidates to develop strong communication and interpersonal skills
- The on-site nature of the role may present challenges for candidates who prefer a remote or hybrid work arrangement
ASSUMPTION: The Campaign Analyst role may present unique challenges that require candidates to develop new skills and adapt to new situations.
📈 Similar Roles Comparison
- Campaign Analyst vs. Marketing Analyst: Both roles involve analyzing data to inform marketing strategies, but the Campaign Analyst role focuses specifically on campaign performance, while the Marketing Analyst role may have a broader scope
- Campaign Analyst vs. Market Research Analyst: Both roles involve analyzing data, but the Campaign Analyst role focuses on marketing campaign performance, while the Market Research Analyst role focuses on broader market trends and consumer behavior
- Campaign Analyst vs. Business Analyst: Both roles involve analyzing data to drive decision-making, but the Campaign Analyst role focuses on marketing campaign performance, while the Business Analyst role may have a broader scope across the organization
ASSUMPTION: The Campaign Analyst role may share similarities with other analytical roles, but it has a unique focus on marketing campaign performance.
📝 Sample Projects
- Analyzing campaign performance data to identify trends and optimize strategies for a major retail client
- Developing a data-driven marketing strategy for a new product launch in the consumer packaged goods industry
- Monitoring and reporting on campaign KPIs for a global non-profit organization
ASSUMPTION: The Campaign Analyst role may involve a variety of projects that require strong analytical skills and a deep understanding of marketing principles.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how the Campaign Analyst role fits into that process?
- How does the company support the professional development and growth of Campaign Analysts?
- Can you provide an example of a successful campaign that the company has executed, and what role did data analysis play in that campaign's success?
- How does the company approach collaboration and communication between different departments and teams?
- What are the most important qualities and skills that the company looks for in a successful Campaign Analyst?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for the Campaign Analyst role
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Showcase your proficiency in data analysis tools by including examples of relevant projects or case studies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
