📌 Core Information
🔹 Job Title: Campaign Analyst
🔹 Company: Dentsu
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and maintaining customer journeys for marketing automation programs
- Building and evolving Canvas, Dentsu's flagship product, for global client message orchestration
- Creating HTML email campaigns and providing email best practice guidelines
- Staying updated with email marketing trends and technologies
ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on customer engagement and data-driven decision making.
📋 Key Responsibilities
✅ Create and maintain customer journeys, including journey design, audience segmentation, and data interrogation
✅ Build, maintain, and evolve Canvas, Dentsu's flagship product, for effective message orchestration and delivery
✅ Develop HTML email campaigns, adhering to industry best practices and brand guidelines
✅ Perform quality checks, script dynamic content, and manage HTML content within clients' email platforms
✅ Troubleshoot technical issues related to Braze or other marketing platforms
✅ Collaborate with internal teams to improve processes and provide marketing automation best practices
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on delivering high-quality campaigns and maintaining client satisfaction.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: 2-5 years of experience in email marketing, campaign management, or a related role
Required Skills:
- Excellent communication skills
- Good understanding of digital/email marketing
- Knowledge of major ESPs, email marketing, Litmus, and anti-spam technologies
- Familiarity with Braze, Adobe Campaign, Marketo, MailChimp, or SFMC
- Strong analytical skills and quick learning ability
Preferred Skills:
- Front-end development skills
- Understanding of UI/UX and template designs
- Certification in email marketing or related field
ASSUMPTION: Candidates should have a strong foundation in email marketing and relevant technical skills, with the ability to adapt to new tools and platforms.
💰 Compensation & Benefits
Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level roles in Delhi)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: Salary range is estimated based on industry standards for mid-level roles in Delhi, with benefits packages varying by company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying. The company is known for its people-based marketing approach, combining creativity with data and technology.
Company Size: Dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: Dentsu was founded in 1901 and has since grown into a multinational advertising and public relations company.
Company Description:
- Dentsu is a global leader in marketing communications, with a focus on creating innovative, data-driven solutions for clients
- The company combines creativity with data and technology to deliver effective marketing campaigns
- Dentsu is committed to sustainability and creating a positive impact on society
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- Data and technology
- Creative services
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's large size and global presence offer opportunities for career growth and exposure to diverse clients and projects.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Campaign Analyst will report to the Marketing Automation Manager or a similar role within the organization
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Progression to senior roles within the marketing automation team
- Expansion into related fields, such as data analysis or project management
- Opportunities to work on global client campaigns and gain international experience
ASSUMPTION: This role offers opportunities for career growth within the marketing automation team and across the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): DGS India - Mumbai - Thane Ashar IT Park
Geographic Context:
- Delhi Cantonment is a bustling urban area with easy access to public transportation and amenities
- The office is located in a modern IT park, providing a convenient and comfortable work environment
- Delhi offers a rich cultural experience, with numerous historical sites, museums, and culinary delights
Work Schedule: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The on-site work environment at Dentsu's Delhi office is designed to foster collaboration and innovation, with access to modern facilities and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final on-site or video interview with the team
Key Assessment Areas:
- Technical skills and knowledge of email marketing platforms
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Highlight relevant experience and skills in your resume, using industry-specific keywords
- Prepare a portfolio showcasing your email marketing campaigns and any relevant projects
- Research Dentsu's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Email marketing, campaign management, marketing automation, Braze, Adobe Campaign, MailChimp, HTML email development, dynamic content, segmentation, data interrogation
ASSUMPTION: Dentsu's application process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can thrive in a collaborative and innovative work environment.
🛠️ Tools & Technologies
- Braze
- Adobe Campaign
- Marketo
- MailChimp
- Salesforce Marketing Cloud (SFMC)
- Litmus
- HTML, CSS, and JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with opportunities to learn and utilize new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to new ideas
Self-Assessment Questions:
- How do you stay updated with the latest trends and technologies in email marketing?
- Can you describe a time when you had to troubleshoot a technical issue related to email marketing? How did you approach it?
- How do you ensure that your work aligns with the company's values and contributes to its mission?
ASSUMPTION: Dentsu values candidates who are innovative, collaborative, and committed to delivering high-quality work that aligns with the company's mission and values.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to new tools and platforms as needed
- Working with diverse teams and stakeholders to deliver effective campaigns
- Keeping up with the latest trends and technologies in email marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and a collaborative approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a greater emphasis on technical skills and data-driven decision making
- Dentsu's global presence offers opportunities for international collaboration and exposure to diverse clients and projects
- Career progression in this role may involve expanding into related fields, such as data analysis or project management
ASSUMPTION: This role offers unique opportunities for growth and collaboration within the marketing automation team and across the broader organization.
📝 Sample Projects
- Developing and executing a targeted email campaign for a global client, utilizing segmentation and dynamic content
- Optimizing email templates and designs for improved performance and user experience
- Collaborating with cross-functional teams to create and implement a marketing automation strategy for a new client
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, with a focus on delivering high-quality campaigns and driving client success.
❓ Key Questions to Ask During Interview
- How does this role contribute to Dentsu's overall mission and values?
- What opportunities are there for professional growth and development within this role?
- How does the team collaborate and support each other in delivering effective campaigns?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Dentsu support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to contributing to Dentsu's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills, using industry-specific keywords
- Prepare a portfolio showcasing your email marketing campaigns and any relevant projects
- Research Dentsu's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
