Campaign Analyst - US

📌 Core Information

🔹 Job Title: Campaign Analyst - US

🔹 Company: Entravision

🔹 Location: Charleston, South Carolina, USA

🔹 Job Type: Hybrid (Full Time)

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing programmatic ad campaigns to achieve client goals
• Collaborating with global teams to enhance strategies and processes
• Analyzing large datasets to make strategic decisions and drive company revenue
• Communicating technical concepts and data-driven insights to non-technical stakeholders
• Growing client campaigns across diverse verticals and optimizing for various KPIs

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced, global environment.

📋 Key Responsibilities

✅ Autonomously manage and troubleshoot campaigns: Set up, optimize, and monitor programmatic ad campaigns to achieve client goals.

✅ Collaborate across teams: Work closely with global teams to ensure alignment and share insights for improvement.

✅ Leverage analytics to drive performance: Analyze large, complex data sets from millions of mobile users to make strategic decisions that directly impact company revenue.

✅ Communicate effectively: Explain technical concepts and data-driven insights to non-technical stakeholders, ensuring clarity and understanding.

✅ Enhance strategies and processes: A/B test campaign variables, gather insights, and contribute to the evolution of Smadex's tools and workflows.

✅ Grow client campaigns: Manage campaigns across diverse verticals, optimizing for various KPIs (CPM, IPM, CPI, CPA, ROAS, etc.), and budgets.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Engineering, Business, or Economics preferred.

Experience: 2+ years in a similar role, with digital programmatic buying experience and particularly in performance-driven advertising.

Required Skills:

• Proven experience with large data sets and analytic methodologies
• SQL and/or Python experience (priority)
• Strong critical thinking and a feedback-driven mindset
• Excellent written and spoken communication skills in English
• Proven experience working effectively across teams

Preferred Skills:

• Experience with mobile programmatic advertising
• Familiarity with demand-side platforms (DSPs)
• Knowledge of the mobile app ecosystem

ASSUMPTION: Candidates with experience in a similar role and a strong analytical background will be most competitive for this position.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Great compensation package tailored to the U.S. market
• Learning and training opportunities to grow your career
• Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year
• Hybrid model
• Exposure to leading global app publishers and media partners in the digital advertising industry

Working Hours: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entravision is a leading global advertising, media, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. They operate in 41 countries and have a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond.

Company Size: Entravision has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Entravision was founded in 1996 and is headquartered in Burbank, California, USA.

Company Description:

• Entravision maintains a diversified portfolio of television and radio stations and digital advertising services
• Their advertising technology business consists of Smadex, a programmatic ad purchasing platform, and Adwake, a mobile growth solutions business
• Entravision is proud to create unique 360 marketing solutions for over 2,500 clients

Company Specialties:

• Digital Marketing
• Media
• Mobile Marketing
• Programmatic
• Mobile Advertising
• Data Services
• Content Marketing
• Local Marketing
• Marketing Automation
• Growth
• User Acquisition
• Audio Programmatic
• App Performance
• CTV
• Socialcommerce
• DSP
• US
• Latam
• And Europe

Company Website: entravision.com

ASSUMPTION: Entravision's diverse portfolio and global presence offer candidates the opportunity to work on various campaigns and collaborate with international teams.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in a similar role.

Reporting Structure: The Campaign Analyst will report directly to the Programmatic Strategy Senior Manager.

Work Arrangement: This is a hybrid role with a flexible work arrangement, allowing for a balance between on-site and remote work.

Growth Opportunities:

• Potential to travel to the Barcelona HQ for collaboration and team-building activities after the first year
• Learning and training opportunities to grow your career within the company
• Exposure to leading global app publishers and media partners, providing ample networking opportunities

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and international exposure.

🌍 Location & Work Environment

Office Type: Entravision's Charleston, South Carolina office is a hybrid work environment, offering both on-site and remote work options.

Office Location(s): 1 Estrella Way, Burbank, California 91504, US (headquarters); Charleston, South Carolina, USA (this role)

Geographic Context:

• Charleston, South Carolina, is a mid-sized city with a population of approximately 150,000 people
• The city is known for its rich history, beautiful architecture, and vibrant arts scene
• Charleston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work environment and flexible hours allow for a good work-life balance, while the Charleston location offers a unique blend of history, culture, and natural beauty.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills, both written and verbal
• Cultural fit and alignment with Entravision's values
• Technical proficiency in relevant tools and platforms

Application Tips:

• Highlight relevant experience with large data sets and programmatic advertising
• Tailor your resume to emphasize skills and experiences mentioned in the job description
• Prepare examples of how you've optimized campaigns and driven performance improvements

ATS Keywords: Programmatic advertising, campaign management, data analysis, SQL, Python, performance optimization, A/B testing, client management, KPI optimization, feedback-driven mindset, collaboration, global teams

ASSUMPTION: Entravision's application process is designed to assess both technical skills and cultural fit, with a focus on problem-solving abilities and communication skills.

🛠️ Tools & Technologies

• Smadex platform (programmatic ad purchasing platform)
• SQL and/or Python (for data analysis and manipulation)
• Microsoft Office Suite (for documentation and reporting)
• Google Analytics (for web analytics)
• Adobe Creative Suite (for creative assets)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Acting with honesty and ethical behavior in all aspects of our business
• Innovation: Encouraging creativity and continuous improvement
• Collaboration: Working together to achieve common goals and drive success
• Accountability: Taking responsibility for our actions and delivering on our commitments
• Diversity: Fostering an inclusive environment where everyone feels valued and respected

Work Style:

• Fast-paced and dynamic, with evolving priorities
• Global team collaboration, with regular communication across time zones
• Data-driven decision-making and continuous optimization
• Strong focus on client satisfaction and results

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with evolving priorities?
• Are you comfortable working with global teams and collaborating across time zones?
• Do you have a strong feedback-driven mindset and a commitment to continuous improvement?

ASSUMPTION: Entravision values candidates who are adaptable, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Working with large, complex data sets and analyzing performance trends
• Communicating technical concepts and data-driven insights to non-technical stakeholders
• Adapting to a fast-paced, dynamic work environment with evolving priorities
• Collaborating effectively with global teams across different time zones

ASSUMPTION: These challenges require strong organizational skills, excellent communication, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other campaign analyst roles, this position offers a unique blend of global collaboration, data-driven decision-making, and client management
• Entravision's diverse portfolio and global presence provide ample opportunities for growth and exposure to various industries and verticals
• This role offers a clear career path, with opportunities for advancement and international travel

ASSUMPTION: Candidates with experience in a similar role and a strong analytical background will find this position appealing due to its unique blend of global collaboration and data-driven decision-making.

📝 Sample Projects

• Optimizing a mobile app install campaign for a gaming client, resulting in a 20% increase in installs and a 15% reduction in cost per install
• Analyzing user engagement data for a retail client to identify trends and optimize push notification campaigns, leading to a 15% increase in click-through rates
• Collaborating with a global team to develop and implement a cross-channel marketing strategy for a financial services client, resulting in a 15% increase in conversions and a 10% reduction in cost per acquisition

ASSUMPTION: These sample projects demonstrate the candidate's ability to analyze data, optimize campaigns, and collaborate with global teams to drive results.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process and how my role would fit into it?
• How does the team collaborate and communicate across different time zones and locations?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance, especially for hybrid roles?
• Can you provide an example of a successful campaign optimization strategy implemented by the team?

ASSUMPTION: These questions will help the candidate better understand the role, the team dynamics, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience with large data sets, programmatic advertising, and campaign management
• Prepare a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
• If applicable, prepare examples of campaign optimization strategies or data analysis projects you've worked on
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.