Campaign and Advertising Executive

📌 Core Information

🔹 Job Title: Campaign and Advertising Executive

🔹 Company: B&Q

🔹 Location: Southampton, Store Support Office (Hybrid)

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading regional and local marketing campaigns for new stores and reactive support
• Managing in-store radio and vendor relationships
• Collaborating on national trading and brand campaigns
• Overseeing media planning and creative production for paid advertising
• Managing local and in-store radio budgets, and supporting production and trading media budgets

ASSUMPTION: This role requires a strong understanding of marketing campaigns, vendor management, and budgeting. Experience in retail or similar industries would be beneficial.

📋 Key Responsibilities

✅ Local Marketing: Develop and execute new campaign creative for new store launches, follow-on campaigns for reactive support, and manage in-store radio.

✅ National Campaign Creative: Lead trading campaign development, collaborate on brand campaigns, and manage creative production.

✅ National Advertising Execution: Work on media strategy and planning, creative execution, and campaign effectiveness reporting.

✅ Financial Reporting & Budget Management: Lead local and ISR budget management, support production and trading media budget management, and raise POs and GRNs.

ASSUMPTION: This role involves a mix of creative, strategic, and administrative tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in campaign marketing, with a proven track record of managing external suppliers and stakeholders

Required Skills:

• Campaign marketing experience
• Confident supplier management and negotiation
• Strong influencing and communication skills
• Excellent organizational, planning, and project management skills
• Proficient in financial management and invoicing
• Flexible and adaptable to change
• Proactive and able to work independently

Preferred Skills:

• Experience in retail or a similar industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a solid foundation in marketing campaigns and be comfortable managing budgets and external suppliers. Experience in retail is a plus but not required.

💰 Compensation & Benefits

Salary Range: £30,000 - £40,000 per year (Based on industry standards for a Marketing Executive role in the UK)

Benefits:

• Pension
• PMI (Private Medical Insurance)
• ShareSave options
• 6.6 weeks holiday
• Employee Assistance Programme
• Shopping discounts
• Colleague wellbeing benefits

Working Hours: Full-time (40 hours per week), with flexible hybrid working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive role in the UK. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Home Improvement)

Company Size: Large (Over 28,000 employees)

Founded: 1969

Company Description:

• B&Q is a leading home improvement retailer in the UK, offering a wide range of DIY and home improvement products
• Committed to making homes better and helping customers improve their living spaces
• Focused on sustainability and responsible business practices

Company Specialties:

• Home improvement products
• DIY services and advice
• Sustainable and ethical business practices

Company Website: www.diy.com

ASSUMPTION: B&Q is a well-established retailer with a strong focus on customer service and sustainability. This role offers an opportunity to work in a dynamic and customer-focused environment.

📊 Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and progression

Reporting Structure: Reports directly to the Campaign and Advertising Manager

Work Arrangement: Hybrid working arrangement, with a mix of office and remote work

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding skills and expertise in campaign marketing and management
• Potential to work on high-impact projects and campaigns

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the wider organization.

🌍 Location & Work Environment

Office Type: Hybrid working environment, with a mix of office and remote work

Office Location(s): Southampton, Store Support Office

Geographic Context:

• Southampton is located on the south coast of England, with a population of approximately 250,000 people
• Known for its rich history, cultural attractions, and vibrant nightlife
• Offers easy access to the New Forest National Park and the South Downs National Park

Work Schedule: Full-time (40 hours per week), with flexible hybrid working arrangements

ASSUMPTION: The hybrid working arrangement offers a balance between office collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final interview with the senior leadership team

Key Assessment Areas:

• Campaign marketing experience and skills
• Budget management and financial acumen
• Communication and influencing skills
• Adaptability and problem-solving abilities

Application Tips:

• Highlight relevant campaign marketing experience and achievements
• Demonstrate strong organizational and project management skills
• Showcase your ability to manage budgets and external suppliers
• Tailor your resume and cover letter to emphasize your fit for this role and B&Q's company culture

ATS Keywords: Campaign Marketing, Supplier Management, Negotiation, Influencing Skills, Organization, Planning, Project Management, Communication, Flexibility, Proactivity, Financial Management

ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the company. It is essential to tailor your application materials to highlight your relevant skills and experiences for this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Campaign management software (e.g., Hootsuite, Buffer, Sprout Social)
• Budgeting and financial management tools (e.g., Microsoft Excel, Google Sheets)

ASSUMPTION: The required tools and technologies may vary based on the specific needs of the role and the company. Familiarity with industry-standard marketing and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer
• Together
• Integrity
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Customer-focused and driven by results

Self-Assessment Questions:

• Do you have a proven track record of managing successful marketing campaigns?
• Are you comfortable working with external suppliers and managing budgets?
• Do you thrive in a collaborative and dynamic work environment?

ASSUMPTION: B&Q values employees who are customer-focused, collaborative, and committed to delivering excellence. Candidates should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with tight budgets and vendor constraints
• Adapting to changes in campaign strategies and priorities
• Balancing office and remote work responsibilities

ASSUMPTION: This role may present challenges related to project management, budgeting, and adaptability. Candidates should be prepared to manage these challenges effectively and maintain a strong focus on customer outcomes.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position has a stronger focus on campaign execution and less emphasis on strategic planning and team management
• In contrast to a Marketing Coordinator role, this position requires more independence, initiative, and experience in managing external suppliers and budgets
• Career progression may involve moving into a senior marketing role or specializing in a specific area of marketing, such as brand management or customer experience

ASSUMPTION: This role offers a unique blend of campaign management, vendor management, and budgeting responsibilities. Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a regional marketing campaign for a new store launch
• Managing in-store radio programming and vendor relationships
• Collaborating on a national trading campaign and ensuring its fit for purpose across multiple channels

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role. Actual projects may vary based on the specific needs of the company and the marketing department.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does B&Q support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does B&Q measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the expected work-life balance for this hybrid role, and how is it supported by the company?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should tailor their questions to address their specific concerns and interests.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant campaign marketing experience and skills
• Prepare examples of successful marketing campaigns you have managed, including your approach, results, and any challenges you overcame
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.