Campaign and Audience Specialist Campaign and Audience Specialist

📌 Core Information

🔹 Job Title: Campaign and Audience Specialist

🔹 Company: Nestlé Business Services Braga/Lisbon (NBS Braga/Lisbon)

🔹 Location: Braga/Lisbon, Portugal

🔹 Job Type: Full-time/Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing audience segments and campaigns
• Email campaign production and deployment across campaign CMTs
• Analyzing campaign performance data and using insights to inform future strategies
• Collaborating with internal and external stakeholders
• Keeping up-to-date with industry trends and best practices

ASSUMPTION: This role requires a strong understanding of audience segmentation, campaign management, and email marketing. The ideal candidate will have experience working with email marketing tools and be comfortable using data to drive campaign optimization.

📋 Key Responsibilities

✅ Implement database segmentation on email marketing tools

✅ Build and maintain automated campaigns to ensure timely and relevant messaging to users

✅ Analyze campaign performance data and use insights to inform future strategies and optimizations

✅ Ensure campaigns' deliverability using email marketing best practices and analyzing KPIs

✅ Design and execute A/B tests to improve engagement and deliverability

✅ Create and edit HTML based on templates, including revising and making changes/corrections when necessary

✅ Keep up-to-date with the latest industry trends and best practices in audience segmentation and campaign optimization

✅ Liaise with CRM Services key Business Stakeholders to integrate Guidelines and align Service Lines. Liaise with CRM Services Lead Specialist for Continuous improvement.

✅ Build effective relationships with internal and external international stakeholders

ASSUMPTION: The role involves a mix of independent work and collaboration with various teams. Strong project management skills and the ability to manage multiple projects simultaneously are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: 3+ years of experience in audience segmentation and campaign management, preferably within the tech industry

Required Skills:

• Experience with any tool of Email Marketing (e.g., MailChimp, RDStation, E-Goi, Adobe Campaign, Eloqua, Klavyio), with a strong preference for Salesforce Marketing Cloud
• Strong analytical skills and experience using data to drive campaign optimization
• Ability to work independently as well as in a team environment
• Strong project management skills with the ability to manage multiple projects simultaneously

Preferred Skills:

• Experience with Salesforce Marketing Cloud
• Fluency in Portuguese and English

ASSUMPTION: While not explicitly stated, proficiency in HTML coding is likely required for this role. Additionally, experience with Salesforce Marketing Cloud is highly preferred but not strictly required.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (Estimated based on market research for similar roles in Portugal)

Benefits:

• Meal Allowance Card
• Flex Benefits
• Discounts
• Free Coffee
• E-learning Courses
• Career Progression

Working Hours: 40 hours per week, with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Portugal. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees

Founded: 1866 (as the Anglo-Swiss Condensed Milk Company)

Company Description:

• Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé is a large, multinational corporation with a diverse range of products and services. The company's size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the CRM Services Lead Specialist

Work Arrangement: Hybrid (a mix of on-site and remote work)

Growth Opportunities:

• Potential for career progression within Nestlé's Shared Services Business
• Local and international exposure
• Training and development opportunities

ASSUMPTION: This role offers opportunities for career growth and development within Nestlé's Shared Services Business. The hybrid work arrangement provides flexibility and a balance between on-site collaboration and remote work.

🌍 Location & Work Environment

Office Type: Hybrid (a mix of on-site and remote work)

Office Location(s): Braga and Lisbon, Portugal

Geographic Context:

• Braga is located in northern Portugal, known for its historic city center and cultural attractions
• Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene and a coastal location

Work Schedule: Monday to Friday, with flexible working hours

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance. The locations of Braga and Lisbon offer distinct cultural experiences and opportunities for exploration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in email marketing and campaign management
• Analytical skills and data-driven decision-making
• Project management skills and ability to manage multiple projects
• Cultural fit and alignment with Nestlé's values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on email marketing and campaign management
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Nestlé's values
• Prepare examples of your work, such as successful email campaigns or A/B tests, to showcase during the interview

ATS Keywords: Email Marketing, Campaign Management, Audience Segmentation, HTML Coding, Data Analysis, Project Management

ASSUMPTION: The application process for this role is likely to involve multiple stages, including an initial screening, a technical assessment, and one or more interviews. Demonstrating a strong understanding of email marketing and campaign management, as well as a good cultural fit, will be crucial for success in the application process.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (preferred)
• Other email marketing tools (e.g., MailChimp, RDStation, E-Goi, Adobe Campaign, Eloqua, Klavyio)
• HTML coding
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Proficiency in HTML coding and experience with email marketing tools, particularly Salesforce Marketing Cloud, are essential for success in this role. Familiarity with data analysis tools will also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Respect for ourselves
• Respect for others
• Respect for diversity
• Respect for the future

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong understanding of email marketing and campaign management?
• Are you comfortable working with data and using it to drive decision-making?
• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and responsive to change?

ASSUMPTION: Nestlé places a strong emphasis on cultural fit and alignment with the company's values. Demonstrating a strong understanding of email marketing and campaign management, as well as a good cultural fit, will be crucial for success in the application process.

⚠️ Potential Challenges

• Managing multiple projects simultaneously may require strong organizational skills and time management
• Keeping up-to-date with industry trends and best practices may require continuous learning and development
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• Working for a large, multinational corporation may involve navigating complex organizational structures and processes

ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents several potential challenges that candidates should be prepared to address.

📈 Similar Roles Comparison

• This role is similar to other campaign and audience specialist positions, but may differ in terms of the specific industry and company culture
• Compared to related roles in other industries, this position may offer unique opportunities for career growth and development within Nestlé's Shared Services Business
• Career progression in this role may involve moving into more senior positions within Nestlé's marketing or shared services functions

ASSUMPTION: While this role shares similarities with other campaign and audience specialist positions, it also offers unique opportunities for career growth and development within Nestlé's Shared Services Business.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve open rates and click-through rates
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with cross-functional teams to develop and implement a new email marketing strategy

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities that may be involved in this role. The specific projects and tasks may vary depending on the needs of the organization and the priorities of the team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall goals and objectives of the company?
• What opportunities are there for career growth and development within Nestlé's Shared Services Business?
• How does the hybrid work arrangement work in practice, and what support is available for remote team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in email marketing and campaign management
• Write a cover letter that demonstrates your understanding of the role and your fit with Nestlé's values
• Prepare examples of your work, such as successful email campaigns or A/B tests, to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.