📌 Core Information
🔹 Job Title: Campaign Business Delivery Manager
🔹 Company: AGL
🔹 Location: Melbourne Corporate, Docklands VIC 3008
🔹 Job Type: Full-Time
🔹 Category: Information Technology - Internet-Based
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing and executing campaigns to optimize value and retain customers
- Collaborating across customer markets to develop integrated communication strategies
- Leading cross-functional teams and fostering high performance
- Establishing a culture of open communication, accountability, and commercial focus
- Driving process improvements and operational efficiencies
ASSUMPTION: This role requires a balance of strategic thinking, project management, and leadership skills to successfully deliver campaigns and drive business value.
📋 Key Responsibilities
✅ Design and execute campaigns to achieve business objectives through AGL’s decisioning and comms automation platforms
✅ Collaborate across customer markets to develop integrated communication strategies and drive an orchestrated omni-channel approach
✅ Maintain high project standards, ensure accountability, and track value to deliver measurable success
✅ Lead cross-functional teams, foster high performance, and support professional growth
✅ Establish a culture of open communication, accountability, and commercial focus
✅ Drive process improvements and operational efficiencies while acting as a gatekeeper for quality and value
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and project execution, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in campaign management, digital marketing, or a related role
Required Skills:
- Strong business acumen and ability to articulate technical capabilities in business terms for non-technical audiences
- Excellent written, verbal, and presentation skills
- Adaptive leadership skills to manage cross-functional collaboration effectively
- Proven success in delivering projects using Agile, Waterfall, or hybrid methods
- Experience with digital marketing technologies (e.g., Adobe, PEGA, ACS), reporting, and value tracking
- High attention to detail and ability to manage regulatory compliance for direct marketing activities involving customer data
- Strong organizational skills and flexibility to adapt to shifting priorities
Preferred Skills:
- Experience in the utilities industry
- Knowledge of customer data management and privacy regulations
ASSUMPTION: Candidates with a strong background in campaign management, digital marketing, or a related field, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: AGL has not provided salary information. Based on market research, the estimated salary range for this role in Australia is AU$120,000 - AU$160,000 per annum, depending on experience and qualifications.
Benefits:
- Flexible working options including hybrid work
- Discounts on energy, telcos, and solar plans
- Participation in Energise - AGL’s reward & recognition program
- Access to 20 weeks of paid parental leave for the primary carer
- Access to an additional week of recharge leave per year
- Access to diversity & inclusion initiatives
- Novated leasing and Electric Vehicle subscriptions
- Access to study assistance, AGL’s share purchase plan, and insurance deals
Working Hours: Full-time position with standard business hours, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities - AGL is one of Australia's leading energy companies, providing electricity and gas services to over four million customers
Company Size: AGL has 1,001-5,000 employees, offering a large organization structure with diverse opportunities
Founded: 1837 - AGL has a long history in the Australian energy industry and has evolved to focus on renewable energy and sustainability
Company Description:
- AGL believes that energy makes life better and is committed to powering the way Australians live, move, and work
- The company is focused on transforming the energy industry by investing in new ideas, partnerships, and infrastructure to make energy more sustainable, reliable, affordable, and useful
- AGL is dedicated to working in partnership with customers and communities to shape a better future for all
Company Specialties:
- Electricity and gas services
- Renewable energy - solar, hydro, wind farms
- Internet and mobile services
- Electric Vehicles and batteries
- Technology and innovation
Company Website: www.agl.com.au
ASSUMPTION: AGL's focus on sustainability and innovation makes it an attractive employer for candidates interested in driving change in the energy industry.
📊 Role Analysis
Career Level: Mid-level to senior - This role offers opportunities for career growth and leadership within the organization
Reporting Structure: The Campaign Business Delivery Manager will report directly to the Portfolio Growth & Retention team in the Customer Value Optimisation (CVO) value stream
Work Arrangement: Hybrid - This role offers a flexible work arrangement with a combination of on-site and remote work
Growth Opportunities:
- Progression to senior leadership roles within the Customer Value Optimisation (CVO) value stream or other business units
- Expanding skills and expertise in campaign management, digital marketing, and leadership
- Potential to work on high-impact projects that drive business value and customer engagement
ASSUMPTION: This role offers opportunities for career growth and development within AGL's expanding energy portfolio and digital transformation initiatives.
🌍 Location & Work Environment
Office Type: Corporate office - AGL's Melbourne Corporate office is located in Docklands, offering a modern and collaborative work environment
Office Location(s): Level 6, 737 Collins Street, Docklands VIC 3008
Geographic Context:
- Melbourne is Australia's second-largest city, offering a vibrant cultural scene, diverse neighborhoods, and a high quality of life
- The Docklands area is a modern, waterfront precinct with numerous shops, restaurants, and entertainment options
- AGL's Melbourne Corporate office is easily accessible by public transportation, with several tram and train stations nearby
Work Schedule: Standard business hours, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: AGL's Melbourne Corporate office offers a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Business acumen and strategic thinking
- Leadership and team management skills
- Project management and execution capabilities
- Communication and presentation skills
- Cultural fit and alignment with AGL's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your campaign management and leadership achievements
- Research AGL's business and industry to demonstrate your understanding of the company and its goals
ATS Keywords: Campaign management, digital marketing, project delivery, cross-functional teams, customer engagement, business acumen, leadership, Agile, Waterfall, Adobe, PEGA, ACS
ASSUMPTION: AGL's recruitment process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Adobe Experience Cloud (AEM, Analytics, Target, Campaign)
- PEGA Customer Decision Hub
- ACS (Apache CloudStack)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: Familiarity with these tools and technologies is desirable, but not always required, as AGL may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Safety - We prioritize the safety of our people and the communities we serve
- Integrity - We act with honesty and transparency in all our interactions
- Innovation - We embrace change and continuously seek new and better ways to deliver value
- Respect - We value and include the perspectives of our people, customers, and communities
- Performance - We strive for excellence in all that we do
Work Style:
- Collaborative - AGL fosters a culture of teamwork and cross-functional collaboration
- Agile - The organization embraces an agile mindset, encouraging adaptability and continuous improvement
- Customer-focused - AGL prioritizes understanding and meeting the needs of its customers
Self-Assessment Questions:
- Do you have a proven track record of delivering successful campaigns in a dynamic and changing environment?
- Are you comfortable working in a hybrid work arrangement, balancing on-site and remote work?
- Do you thrive in a collaborative and agile work environment, with a focus on customer engagement and business value?
ASSUMPTION: Candidates who align with AGL's values and work style will be well-suited for this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders to align on campaign objectives and execution
- Adapting to changes in business priorities and market conditions
- Ensuring compliance with regulatory requirements and data privacy standards
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills, as well as a solid understanding of the business and industry.
📈 Similar Roles Comparison
- Compared to other campaign management roles, this position offers a unique focus on customer retention and value optimization within the utilities industry
- AGL's emphasis on innovation and digital transformation provides opportunities for candidates interested in driving change in the energy sector
- Career progression in this role may lead to senior leadership positions within AGL's Customer Value Optimisation (CVO) value stream or other business units
ASSUMPTION: This role offers a unique blend of campaign management, digital marketing, and leadership responsibilities within the utilities industry.
📝 Sample Projects
- Developing and executing a customer retention campaign to reduce churn and improve customer lifetime value
- Collaborating with cross-functional teams to create targeted and personalized customer communications across multiple channels
- Implementing process improvements to streamline campaign delivery and enhance operational efficiency
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AGL's customer retention efforts and where this role fits in the organization's strategic priorities?
- How does AGL support the professional development and growth of its employees, particularly in the Customer Value Optimisation (CVO) value stream?
- Can you provide an example of a successful campaign delivered by AGL and the impact it had on customer engagement and business value?
- How does AGL foster a culture of innovation and continuous improvement within its teams and across the organization?
- What are the key performance indicators (KPIs) used to measure the success of campaigns in this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and its strategic priorities, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://agl.wd3.myworkdayjobs.com/AGL_Recruitment/job/Melbourne-Corporate/Campaign-Business-Delivery-Manager_R-0020729
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your campaign management and leadership achievements to discuss during the interview
- Research AGL's business and industry to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
