Key aspects of this role include:
- Developing and executing digital campaigns across various stages (Find, Win, Grow, Protect)
- Collaborating with digital functions to define integrated campaign management solutions
- Ensuring robust data controls and effective measurement and automation
- Working closely with marketing channel teams and digital performance teams
ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on data controls and customer engagement.
📋 Key Responsibilities
- Develop digital campaigns mapped to core digital journeys across Find, Win, Grow, and Protect stages
- Collaborate with web and social teams in campaign design and execution
- Create engaging email marketing strategies and templates
- Ensure data integrity and controls are adhered to in collaboration with digital performance
- Define core measures and metrics for campaign reporting
- Identify continuous improvement areas and build learning maps
ASSUMPTION: The role involves a mix of strategic planning and tactical execution, requiring strong project management skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- Experience: Several years of experience in email marketing and marketing communications
- Required Skills:
- Strong knowledge of user-centred design principles and methodologies
- Proficiency in marketing technologies (Google Analytics, Adobe Analytics, CMS, marketing automation, email marketing tools)
- Ability to work collaboratively in a cross-functional team environment
- Excellent written and verbal communication skills
- Knowledge of ICO data regulations (consent, permission, marketing engagement)
Preferred Skills:
- Experience with data segmentation and targeting
- Familiarity with marketing automation platforms (e.g., Marketo, Pardot)
ASSUMPTION: Candidates with a proven track record in email marketing and a strong understanding of data regulations will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: £45,000 - £60,000 per annum (based on experience and market rates for the role and location)
- Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- Income protection
- 25 days' annual leave (plus bank holidays)
- Working Hours: Full-time, 35 hours per week (flexible working arrangements may be considered)
ASSUMPTION: The salary range is an estimate based on market rates for similar roles in the financial services industry in the UK.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 501-1,000 employees
- Founded: 2002 (as Prudential Global Services Private Limited)
- Company Description:
- M&G plc is a leading savings and investments business serving around 5.5 million retail customers and more than 800 institutional clients
- It offers innovative asset management and customer solutions, supported by extensive investment capabilities, an international distribution network, and two strong brands: Prudential and M&G Investments
- M&G plc's capability centre in Mumbai provides digital and knowledge services, finance and actuarial, information technology, customer service, and risk and audit services
📊 Role Analysis
- Career Level: Experienced Colleague
- Reporting Structure: This role reports directly to the Head of Digital Experience Execution
- Work Arrangement: Hybrid (a mix of on-site and remote work)
- Growth Opportunities:
- Potential to progress to a senior role within the digital experience execution team
- Opportunities to work on diverse projects across various digital channels
ASSUMPTION: This role offers a good balance of responsibility and growth opportunities for an experienced marketing professional.
🌍 Location & Work Environment
- Office Type: Hybrid (a mix of on-site and remote work)
- Office Location(s): Edinburgh, Stirling
- Geographic Context:
- Edinburgh: A vibrant city with a rich history, known for its festivals, culture, and finance industry
- Stirling: A historic city with a strong sense of community, located between Glasgow and Edinburgh
- Work Schedule: Full-time, 35 hours per week (flexible working arrangements may be considered)
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility for employees.
💼 Interview & Application Insights
- Typical Process: Online application, phone/ video screening, technical assessment, and final interview
- Key Assessment Areas: Problem-solving, communication skills, technical skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past campaign successes and challenges overcome
- Research M&G plc and the role to demonstrate your understanding and enthusiasm
ASSUMPTION: Proficiency in these tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Care and integrity, telling it like it is, owning it now, moving it forward together
- Work Style: Collaborative, data-driven, customer-focused, detail-oriented
- Self-Assessment Questions:
- How do you ensure data integrity and controls in your marketing campaigns?
- Can you provide an example of a successful email marketing campaign you've led?
- How do you approach continuous improvement in your work?
ASSUMPTION: Candidates who align with M&G plc's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Balancing strategic planning and tactical execution
- Ensuring data integrity and controls in a complex digital environment
- Collaborating effectively with multiple teams and stakeholders
📈 Similar Roles Comparison
- Campaign Manager (Digital Marketing): Focuses on executing campaigns rather than planning and strategy
- Email Marketing Specialist: Has a more narrow focus on email marketing rather than integrated digital campaigns
- Digital Marketing Manager: Oversees all digital marketing channels rather than focusing on campaign management
📝 Sample Projects
- Developing a customer journey map for a new product launch
- Creating an email marketing campaign to improve customer engagement and conversions
- Collaborating with the digital performance team to implement data segmentation and targeting
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital marketing strategy for M&G plc?
- What are the biggest challenges facing the digital experience execution team currently?
- How does M&G plc support the professional development of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://mgpru.wd3.myworkdayjobs.com/mandgprudential/job/Edinburgh/Campaign-Channel-Lead_R16502-1)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past campaign successes and challenges overcome
- Research M&G plc and the role to demonstrate your understanding and enthusiasm
- Follow up with the recruiter, Phoebe Ewers, after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
