Campaign Content Marketing Manager

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📌 Core Information

🔹 Job Title: Campaign Content Marketing Manager

🔹 Company: People.ai

🔹 Location: Remote

🔹 Job Type: Remote

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-quality content strategies for key customer journeys.
• Collaborating closely with demand generation teams for successful campaign execution.
• Owning and managing social media strategies across LinkedIn and YouTube.
• Utilizing data to optimize content strategies and channel effectiveness.

ASSUMPTION: The job overview highlights a strategic role focusing on both content creation and distribution, emphasizing the need for cross-functional collaboration and data-driven decision-making.

📋 Key Responsibilities

✅ Strategize and execute high-quality, customer-centric content including webinars, videos, and social media posts.

✅ Own and manage the organic social media strategy and liaise with a social media agency.

✅ Collaborate with the demand generation team to align content with campaign objectives.

✅ Analyze data to identify top performing channels and adjust strategies accordingly.

✅ Lead YouTube channel integration within the overall SEO and content strategy.

✅ Develop efficient content processes and templates to streamline production.

✅ Edit all customer-facing content produced by the marketing team.

ASSUMPTION: The responsibilities emphasize a senior-level role that requires both creative and analytical skills, indicating significant autonomy and leadership in marketing strategy execution.

🎯 Required Qualifications

Education: Not specified, presumed bachelor’s degree in Marketing, Communications, or related field preferred.

Experience: 5-7 years in content marketing, with a strong emphasis on storytelling across multiple media.

Required Skills:

• Content Marketing
• Social Media Strategy
• Video Production

Preferred Skills:

• Experience with executive influencer programs
• Proficiency in video editing tools

ASSUMPTION: Desired qualifications suggest that advanced proficiency in integrated marketing communications and digital media tools is necessary for success.

💰 Compensation & Benefits

Salary Range: $80,000 to $115,000 On-Target Earnings (OTE), plus potential commissions, bonuses, equity, and benefits.

Benefits:

• Comprehensive health insurance
• Retirement savings plans
• Flexible remote work arrangements

Working Hours: 40 hours per week with potential flexibility in schedule.

ASSUMPTION: Compensation reflects industry standards for remote content marketing roles with opportunities for performance-based incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on AI data platforms.

Company Size: 201-500 employees - typical of a growing medium-sized tech firm offering dynamic work environments.

Founded: 2016 - An innovative company with rapid growth and industry recognition.

Company Description:

• Leading AI data platform transforming sales and marketing teams
• Recognized by industry leaders and analysts for its contributions
• Backed by prominent Silicon Valley investors

Company Specialties:

• AI-based sales insights
• Data-driven marketing strategies
• Automation of strategic sales activities

Company Website: www.people.ai

ASSUMPTION: The company's focus on AI and data suggests a fast-paced, tech-centric work culture that values innovation and adaptive strategies.

📊 Role Analysis

Career Level: Mid-to-Senior level with a focus on strategic execution and leadership within marketing.

Reporting Structure: Reports directly to the Head of Marketing or equivalent senior executive.

Work Arrangement: Primarily remote with potential for occasional travel to the head office or industry events.

Growth Opportunities:

• Lead advanced content marketing initiatives
• Influence strategic marketing directions
• Potential to scale content strategies globally

ASSUMPTION: This role offers significant professional growth, particularly in leadership opportunities within the marketing domain.

🌍 Location & Work Environment

Office Type: Virtual workplace with San Francisco being the central point for headquarters-based activities.

Office Location(s): 548 Market St, #58279, San Francisco, California 94104, US

Geographic Context:

• Located in the heart of Silicon Valley
• Access to a wide network of tech and AI professionals
• Environment conducive to tech-innovation and startup culture

Work Schedule: Standard working hours with possible adjustments based on campaign demands and global team coordination.

ASSUMPTION: Emphasizes a flexible remote environment, leveraging global connectivity for diverse team collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview with HR
• Secondary interview with hiring manager
• Skills assessment task related to content strategy

Key Assessment Areas:

• Content creation and strategic thinking
• Cross-functional collaboration
• Analytical skills in data-driven decision making

Application Tips:

• Highlight storytelling and strategic content experiences
• Showcase examples of successful marketing campaigns
• Prepare portfolio of content marketing efforts

ATS Keywords: Content Marketing, Storytelling, Social Media Strategy, SEO, Demand Generation

ASSUMPTION: The hiring process places high value on strategic execution abilities and past demonstration of campaign success.

🛠️ Tools & Technologies

• Video editing platforms (e.g., Adobe Premiere Pro)
• Social media management tools (e.g., Hootsuite)
• Data analytics software (e.g., Google Analytics)

ASSUMPTION: The role necessitates a working proficiency in digital and analytical tools to execute and analyze campaign efforts effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and critical thinking
• Diversity and inclusion
• Continuous improvement and learning

Work Style:

• Adaptive and flexible with remote working tools
• Proactive in collaboration with global teams
• Independent contributor with strong time management

Self-Assessment Questions:

• Am I passionate about storytelling and creative content marketing?
• Can I effectively collaborate with cross-functional teams?
• Do I have experience in data-driven marketing strategies?

ASSUMPTION: Candidates should align with a culture that values diverse perspectives, innovation, and strong collaborative skills.

⚠️ Potential Challenges

• Navigating dynamic AI and technology landscapes
• Balancing creative vision with data-driven insights
• Integrating cross-functional team goals
• Managing remote collaboration across time zones

ASSUMPTION: Potential challenges reflect the complexities of working in a fast-paced tech environment where creativity and data-driven results must align.

📈 Similar Roles Comparison

• Comparable roles may involve content creation, strategic planning, and digital marketing efforts.
• Unique aspects of this role include a focus on AI and sales intelligence platforms.
• Greater emphasis on social media and influencer strategy compared to similar positions.

ASSUMPTION: Similar positions might differ in technology focus, particularly in how AI tools are integrated into content marketing strategies.

📝 Sample Projects

• Design a comprehensive social media campaign targeting tech executives on LinkedIn.
• Develop a series of thought leadership webinars featuring key industry influencers.
• Create an engaging YouTube series showcasing customer success stories.

ASSUMPTION: Project examples are indicative of high-level strategic initiatives likely to be assigned within this position.

❓ Key Questions to Ask During Interview

• How does People.ai define success in content marketing?
• What differentiates a successful social media campaign at People.ai?
• How are cross-functional collaborations facilitated in a remote environment?
• Can you elaborate on growth opportunities within the marketing team?
• What are the next major initiatives People.ai plans to launch?

ASSUMPTION: Inquiries should target strategic objectives, growth opportunities, and collaborative practices within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the People.ai careers page at this link
• Prepare a tailored resume highlighting relevant experience and achievements.
• Include a cover letter detailing your strategic vision for content marketing.
• Compile a portfolio of past content marketing projects.
• Be prepared to discuss data-driven success stories in your interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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