Campaign & Content Strategist

📌 Core Information

🔹 Job Title: Campaign & Content Strategist

🔹 Company: Wayfair

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: SEO & Content Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Designing and executing integrated marketing campaigns
• Crafting content strategies that align with Wayfair’s global vision
• Engaging UK & Irish audiences with creativity, analytics, and strategic thinking
• Creating innovative content that enhances brand visibility and customer engagement

ASSUMPTION: The focus on UK & Irish audiences is driven by Wayfair's strategic goal of increasing market share in these regions, requiring localized content strategies.

📋 Key Responsibilities

✅ Develop Campaign and Content Strategies tailored to specific audiences and platforms

✅ Plan and Organize Campaigns with comprehensive calendars integrating key marketing channels

✅ Tailor Messaging and Formats to resonate with target audiences while maintaining brand alignment

✅ Partner in Content Creation and Collaboration with internal and external teams

✅ Drive Innovation using storytelling formats and emerging platforms

✅ Maintain Brand Consistency by overseeing content processes and adherence to brand guidelines

✅ Execute Go-to-Market Strategies in collaboration with strategists

✅ Strengthen Brand Differentiation through innovative strategies

✅ Coordinate Cross-Functionally with teams to align with business goals

✅ Conduct Audience Research and Insights for data-driven strategies

✅ Optimize Content for SEO to improve organic visibility and traffic

✅ Analyze and Report Performance using analytics tools

✅ Track Media Impact and oversee a strategic impact tracking roadmap

✅ Address Content Gaps with innovative storytelling and engagement improvements

✅ Focus on Continuous Improvement by refining tactics and integrating industry trends

ASSUMPTION: Responsibilities require collaboration across departments to ensure cohesive brand messaging and effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Brand, Marketing, Communications or related field.

Experience: 3+ years in Campaign Management, Content Strategy, or a similar role.

Required Skills:

• Strategic thinking and planning abilities
• Exceptional storytelling and communication skills
• Project management and organizational skills

Preferred Skills:

• In-depth understanding of UK market trends and audience behaviors
• Strong stakeholder management skills

ASSUMPTION: While specific technical tools are not listed, familiarity with common marketing and analytics software is likely advantageous.

💰 Compensation & Benefits

Salary Range: Not specified; competitive based on market standards.

Benefits:

• Wayfair Employee Discount
• Private Medical Care & Dental Care
• Tuition Reimbursement & Gym Membership
• 25 Days starting Holiday + Bank Holidays

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: Salary is likely to align with industry standards for professionals with similar experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, with a focus on enhancing consumer home shopping experience.

Company Size: 10,001+ employees, offering vast career and networking opportunities.

Founded: 2002

Company Description:

• Global leader in online home retail
• Innovative e-commerce and technology strategies
• Commitment to diversity and inclusion

Company Specialties:

• E-Commerce
• Online Retail
• Internet Marketing

Company Website: http://aboutwayfair.com/careers

ASSUMPTION: As a large multinational, Wayfair is likely offering opportunities for cross-departmental collaboration and global mobility.

📊 Role Analysis

Career Level: Mid-level strategic and creative position

Reporting Structure: Likely reports to Senior Strategists or Marketing Directors

Work Arrangement: On-site in London, aligning with collaborative team goals

Growth Opportunities:

• Potential advancement to senior strategic roles
• Skill enhancement through diverse project exposure
• Cross-functional team leadership experience

ASSUMPTION: The role provides room for growth through successful campaign impacts and demonstrated leadership.

🌍 Location & Work Environment

Office Type: Modern office with collaborative spaces

Office Location(s): 338 Goswell Rd, Level 4, London, UK EC1V 7LQ

Geographic Context:

• Located in a major commerce and innovation hub
• Access to public transportation and amenities
• Rich professional networking opportunities

Work Schedule: Standard business hours with potential flexibility for project needs

ASSUMPTION: The London location offers strategic access to key markets and creative industry resources.

💼 Interview & Application Insights

Typical Process:

• Initial online application and resume submission
• Screening interview with HR or recruiter
• In-depth interview with hiring manager and potential team members

Key Assessment Areas:

• Strategic and analytical thinking
• Creativity in content development
• Proven campaign success and impact

Application Tips:

• Highlight relevant campaign achievements
• Emphasize strategic insights in marketing
• Show examples of creativity and innovation

ATS Keywords: Campaign Management, Content Strategy, Strategic Thinking, Data-Driven, SEO, Brand Visibility

ASSUMPTION: Emphasizing Wayfair’s values and strategic insights during interviews will be advantageous.

🛠️ Tools & Technologies

• Google Analytics
• SEO tools like Moz or SEMrush
• Content management systems (CMS)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms will be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Diversity and inclusion
• Customer-focus and continuous improvement

Work Style:

• Collaborative and team-oriented
• Driven by results and strategic goals
• Adaptable to changing market trends

Self-Assessment Questions:

• How do I align with Wayfair’s commitment to innovation?
• Can I demonstrate strategic thinking in marketing campaigns?
• Am I comfortable working in a fast-paced environment?

ASSUMPTION: Candidates should possess a strong alignment with Wayfair’s customer-centric and innovative culture.

⚠️ Potential Challenges

• Balancing creativity with data-driven strategies
• Adapting to rapid industry changes
• Navigating cross-departmental collaboration
• Meeting diverse audience needs within tight deadlines

ASSUMPTION: The dynamic nature of the role may require prioritization and strong organizational skills.

📈 Similar Roles Comparison

• Roles in larger corporations may focus more on specific aspects of campaign strategy due to role specialization.
• Smaller companies may provide more holistic roles with diverse responsibilities.
• Agencies might demand a faster pace with multi-client focus.

ASSUMPTION: Role comparison suggests this position offers a unique blend of strategic influence and impact due to Wayfair’s market presence.

📝 Sample Projects

• Developing a multi-channel campaign for a new product launch focusing on UK market
• Leading a content strategy overhaul to improve customer engagement
• Executing a seasonal promotional campaign utilizing innovative digital platforms

ASSUMPTION: Sample projects emphasize strategic responsibilities with a focus on innovation and customer engagement.

❓ Key Questions to Ask During Interview

• How does Wayfair prioritize content strategies within its overall marketing vision?
• What are the key performance indicators for success in this role?
• How does the company support professional growth and development?
• What innovative content strategies currently set Wayfair apart from competitors?
• How do cross-functional teams collaborate on campaign projects?

ASSUMPTION: Asking insightful questions will demonstrate a candidate's proactive approach and strategic interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience in campaign management and content strategy
• Prepare a portfolio of past projects that showcase your creativity and strategic thinking
• Research Wayfair’s recent campaigns and market trends
• Be ready to discuss how your skills align with Wayfair's strategic goals during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.