📌 Core Information
🔹 Job Title: Campaign Coordinator
🔹 Company: RMIT University
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time, Continuing position
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Melbourne CBD campus)
🚀 Job Overview
Key aspects of this role include:
- Coordinating multi-channel campaigns to effectively reach target audiences
- Acting as a key liaison point with external providers
- Working alongside the Segment Manager – Domestic
- Managing multiple projects and tight deadlines within the Agile methodology
ASSUMPTION: This role requires a balance of creative and organizational skills, with a focus on effective communication and project management.
📋 Key Responsibilities
✅ Coordinate multi-channel campaigns to ensure RMIT effectively reaches target audiences
✅ Act as a key liaison point with external providers to manage campaign activity
✅ Prepare copy for campaign activity including advertising, publications, and the web
✅ Manage multiple projects and tight deadlines under broad direction from multiple stakeholders within the Agile methodology
✅ Contribute to the development and implementation of marketing strategies and plans
ASSUMPTION: This role may involve occasional overtime or weekend work to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Demonstrated understanding of marketing principles and practice, with at least 2-5 years of relevant experience
Required Skills:
- Demonstrated strong understanding of marketing via digital and social channels
- High-level communication skills, including copywriting and editing
- Proven ability to manage multiple projects and tight deadlines
- Highly developed IT skills, including proficiency in Microsoft Office
- Ideally, experience in Adobe martech stack, Salesforce CRM, and Adobe creative suite
Preferred Skills:
- Experience in contemporary and agile ways of working
- Fluency in languages other than English
ASSUMPTION: Candidates with experience in the education sector or working with external providers may be preferred.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 AUD per annum (HEW 6 + 17% Superannuation)
Benefits:
- Superannuation
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, 37.5 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a marketing coordinator role in the education sector in Melbourne.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 201-500 employees (RMIT University Pathways)
Founded: 1968 (RMIT University)
Company Description:
- RMIT University Pathways (RMIT UP) provides specialist education solutions to students, academics, and professionals
- Offers English language training, pathway programs, and academic research services
- Owned by RMIT University and has over 55 years of experience delivering education solutions
Company Specialties:
- English training
- Aviation English
- Teacher training
- CELTA
- ELICOS
- Academic research
Company Website: RMIT University Pathways
ASSUMPTION: RMIT UP is a subsidiary of RMIT University, focusing on providing education solutions and pathways for international students.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Segment Manager – Domestic
Work Arrangement: Hybrid (Melbourne CBD campus, with flexible work arrangements)
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expanding skills and knowledge in marketing and communications
- Potential to work on international projects and collaborate with global teams
ASSUMPTION: This role offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Melbourne CBD
Office Location(s): 235-251 Bourke Street, Level 11, Melbourne, VIC 3000, AU
Geographic Context:
- Melbourne is a multicultural city with a vibrant arts and culture scene
- The Melbourne CBD offers a wide range of amenities, including shops, restaurants, and public transportation
- The office is located near major public transportation hubs, making it easily accessible
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and the option to work from home
ASSUMPTION: The Melbourne CBD office location offers a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with the team or panel
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of your work, such as marketing campaigns or projects you've managed
ATS Keywords: Marketing, Campaign Management, Project Management, Agile Methodology, Digital Marketing, Social Media Marketing, Communication Skills, Microsoft Office, Adobe Martech Stack, Salesforce CRM, Adobe Creative Suite
ASSUMPTION: The application process may take several weeks, and applicants should follow up if they have not heard back after two weeks.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Martech Stack (ideally)
- Salesforce CRM (ideally)
- Adobe Creative Suite (ideally)
ASSUMPTION: Familiarity with the Adobe Martech Stack, Salesforce CRM, and Adobe Creative Suite is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation and Creativity
- Inclusion and Diversity
- Integrity and Accountability
- Excellence and Collaboration
Work Style:
- Agile and collaborative
- Results-driven and proactive
- Adaptable and responsive to change
- Strong communication and teamwork skills
Self-Assessment Questions:
- How do you align with RMIT UP's values, particularly innovation and creativity?
- How comfortable are you working in a hybrid office environment and collaborating with remote teams?
- How do you approach project management and meeting tight deadlines within the Agile methodology?
ASSUMPTION: Applicants should demonstrate a strong fit with RMIT UP's values and work style, with a focus on innovation, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines may require strong organizational skills and time management
- Working with external providers may involve coordinating with various stakeholders and managing expectations
- Occasional overtime or weekend work may be required to meet campaign deadlines
- Adapting to a hybrid work environment may present challenges for some applicants
ASSUMPTION: Applicants should be prepared to manage multiple projects, work with external providers, and adapt to a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other marketing coordinator roles, this position offers a focus on campaign management and working with external providers
- In the education sector, this role may involve working with international students and collaborating with global teams
- Career progression may involve moving into senior marketing roles or specializing in a specific area, such as international marketing or digital marketing
ASSUMPTION: This role offers unique opportunities in the education sector, with a focus on campaign management and working with external providers.
📝 Sample Projects
- Managing a multi-channel marketing campaign to promote RMIT's English language programs to international students
- Collaborating with external providers to develop and implement advertising and marketing materials for RMIT's pathway programs
- Conducting market research and analysis to inform marketing strategies and plans for RMIT's education solutions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for RMIT UP?
- What are the key priorities for this role in the first 90 days?
- How does RMIT UP support the professional development and growth of its employees?
- What are the most challenging aspects of working with external providers, and how can I best prepare for them?
- How does the hybrid work arrangement work in practice, and what support is available for employees?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RMIT Careers website
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience
- Prepare examples of your work, such as marketing campaigns or projects you've managed
- Follow up on your application status after two weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
