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Campaign Coordinator (Mobile)

Asda
Full-time
On-site
United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Coordinator (Mobile)

πŸ”Ή Company: Asda

πŸ”Ή Location: Asda House, Leeds, West Yorkshire, LS11 5AD, United Kingdom

πŸ”Ή Job Type: Full-time, Permanent

πŸ”Ή Category: Brand/Product Management

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (Minimum 3 days a week in the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving end-to-end delivery of marketing campaigns
  • Collaborating with internal teams and external partners
  • Managing promo calendar and integrated campaigns
  • Delivering Asda Mobile campaigns on time and within budget
  • Partnering with the omnichannel marketing team for a unified customer experience

ASSUMPTION: This role requires strong project management, communication, and collaboration skills. It involves working with various teams and stakeholders to ensure campaigns are executed seamlessly and meet business objectives.

πŸ“‹ Key Responsibilities

βœ… Drive end-to-end delivery of marketing campaigns, from concept to evaluation

βœ… Collaborate with internal teams (media, planning, performance) and external partners to manage briefs, execution, and analysis of campaigns

βœ… Manage the promotional calendar to ensure timely and effective marketing rollouts

βœ… Deliver Asda Mobile campaigns on time and within budget

βœ… Work closely with internal Asda teams to deliver integrated campaigns that meet KPIs

βœ… Partner with the omnichannel marketing team to align trading activity with always-on marketing across all channels

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in campaign management, marketing, or a related role

Required Skills:

  • Proven experience in campaign management
  • Strong project management skills
  • Excellent communication and collaboration skills
  • Ability to manage multiple projects simultaneously
  • Experience with promotional calendar management
  • Familiarity with integrated campaigns and omnichannel marketing

Preferred Skills:

  • Experience with Asda or similar retail environments
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, a degree in a relevant field and 2-5 years of experience in campaign management or a related role are assumed to be required for this position.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per annum (Based on industry standards for a Campaign Coordinator role in the UK)

Benefits:

  • Discretionary company bonus
  • Company pension up to 7% matched
  • 15% colleague discount in store and online
  • Free access to wellbeing services (Wagestream, 24/7 virtual GP, counselling, health and dental cash plans, employee assistance helpline)
  • Discounts across a range of services and activities
  • Excellent parental leave policies
  • Asda Allies Inclusion Networks

Working Hours: 37.5 hours per week, with a flexible hybrid work arrangement (Minimum 3 days a week in the office)

ASSUMPTION: The salary range is estimated based on industry standards for a Campaign Coordinator role in the UK. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail. Asda is one of the UK's leading supermarket chains, offering a wide range of products and services.

Company Size: 10,001+ employees. Asda is a large organization with numerous departments and teams, providing ample opportunities for growth and collaboration.

Founded: 1949. Asda has a rich history and extensive experience in the retail industry.

Company Description:

  • Asda is committed to providing excellent customer service and value for money
  • The company is dedicated to sustainability and reducing its environmental impact
  • Asda offers a wide range of career opportunities across various departments and functions

Company Specialties:

  • Retail
  • Online
  • Fashion
  • Produce
  • Logistics
  • Product Development

Company Website: http://www.asda.jobs

ASSUMPTION: Asda is a large, established retailer with a strong focus on customer service and value. The company offers a wide range of career opportunities and is committed to sustainability and reducing its environmental impact.

πŸ“Š Role Analysis

Career Level: Mid-level. This role requires proven experience in campaign management and strong project management skills.

Reporting Structure: The Campaign Coordinator reports to the Senior Campaign Manager or Marketing Manager.

Work Arrangement: Hybrid. The role requires a minimum of 3 days a week in the office, with the remaining days being flexible.

Growth Opportunities:

  • Progression to Senior Campaign Manager or Marketing Manager roles
  • Expansion into other areas of marketing or related functions
  • Development of leadership and management skills

ASSUMPTION: This role offers opportunities for career progression within the marketing department or related functions. Asda's large size and diverse range of departments provide ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires a minimum of 3 days a week in the office, with the remaining days being flexible.

Office Location(s): Asda House, Leeds, West Yorkshire, LS11 5AD, United Kingdom

Geographic Context:

  • Leeds is a vibrant city with a rich cultural scene and numerous amenities
  • The office is located in the city center, with easy access to public transportation
  • The city offers a mix of urban and suburban living options

Work Schedule: Full-time, with a flexible hybrid work arrangement (Minimum 3 days a week in the office)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility. Leeds provides a vibrant and dynamic work environment with easy access to amenities and public transportation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and CV submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the marketing team or senior leadership

Key Assessment Areas:

  • Campaign management experience
  • Project management skills
  • Communication and collaboration skills
  • Problem-solving and adaptability

Application Tips:

  • Tailor your CV and cover letter to highlight relevant campaign management experience and skills
  • Prepare examples of successful campaigns you've managed and the results you achieved
  • Demonstrate your understanding of Asda's business and marketing strategies

ATS Keywords: Campaign Management, Project Management, Marketing Strategy, Performance Analysis, Budget Management, Promotional Calendar Management, Integrated Campaigns, Omnichannel Marketing, KPI Management

ASSUMPTION: The application process is likely to involve multiple interviews and assessments to evaluate the candidate's campaign management experience, project management skills, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Campaign management software (e.g., Adobe Campaign, Salesforce Marketing Cloud)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and campaign management software. Familiarity with project management tools and data analysis tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer first
  • Integrity
  • Respect
  • Service
  • Excellence
  • Teamwork

Work Style:

  • Collaborative
  • Adaptable
  • Results-driven
  • Customer-focused
  • Innovative

Self-Assessment Questions:

  • Do you have proven experience in campaign management and a passion for delivering exceptional customer experiences?
  • Are you an effective communicator and collaborator, able to work with diverse teams and stakeholders?
  • Do you thrive in a fast-paced, dynamic environment and enjoy managing multiple projects simultaneously?

ASSUMPTION: Asda values candidates who are customer-focused, collaborative, adaptable, and results-driven. The company seeks individuals who can thrive in a fast-paced, dynamic environment and effectively manage multiple projects simultaneously.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, with tight deadlines and high expectations
  • Collaborating with various internal teams and external partners, each with their own priorities and timelines
  • Adapting to changes in campaign strategies or priorities, often at short notice
  • Working in a large, complex organization with numerous departments and teams

ASSUMPTION: The role presents challenges in managing multiple projects simultaneously, collaborating with diverse teams, and adapting to changes in campaign strategies or priorities. The large, complex organization can also present unique challenges in navigating internal politics and priorities.

πŸ“ˆ Similar Roles Comparison

  • Campaign Manager (Retail) - Similar role with a focus on retail campaigns and customer experience
  • Marketing Coordinator - Similar role with a focus on supporting marketing strategies and campaigns
  • Campaign Executive - Junior role with a focus on assisting in campaign management and execution

ASSUMPTION: This role is similar to other campaign management roles in the retail industry, with a focus on delivering exceptional customer experiences and managing multiple projects simultaneously. The main difference is the specific industry and customer base.

πŸ“ Sample Projects

  • Managing a seasonal marketing campaign, from concept to evaluation, to drive customer engagement and sales
  • Collaborating with internal teams and external partners to deliver integrated campaigns that meet KPIs
  • Managing the promotional calendar to ensure timely and effective marketing rollouts across all channels

ASSUMPTION: Sample projects for this role would involve managing marketing campaigns from concept to evaluation, collaborating with internal teams and external partners, and managing the promotional calendar to ensure effective marketing rollouts.

❓ Key Questions to Ask During Interview

  • Can you describe the typical campaign lifecycle and how this role fits into that process?
  • How does this role collaborate with other marketing teams and departments within Asda?
  • What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
  • How does Asda support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?

ASSUMPTION: Key questions to ask during the interview should focus on understanding the role's responsibilities, collaborations, challenges, professional development opportunities, and performance metrics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your CV and cover letter to highlight your relevant campaign management experience and skills
  • Prepare examples of successful campaigns you've managed and the results you achieved
  • Demonstrate your understanding of Asda's business and marketing strategies
  • Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.