📌 Core Information
🔹 Job Title: Campaign Copywriter
🔹 Company: Trustpilot
🔹 Location: London
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning and delivering creative copy for campaigns and brand storytelling across the business
- Crafting high-quality, engaging copy for various platforms and channels
- Scripting compelling narratives and hooks for short-form video content
- Developing messaging grounded in customer insights and emotional motivators
- Partnering with designers, marketers, and strategists to develop standout creative ideas
- Analyzing campaign performance data to refine messaging
- Contributing to evolving Trustpilot's tone of voice and messaging guidelines
- Building and maintaining a library of high-performing copy assets and best practices
ASSUMPTION: This role requires a strong understanding of branding, marketing, and audience needs, as well as excellent communication and stakeholder management skills.
📋 Key Responsibilities
✅ Own and deliver creative copy that supports campaigns and brand storytelling across the business
✅ Craft high-quality, engaging copy for campaigns, web platforms, ads, social, emails, and more
✅ Script compelling narratives and hooks for short-form video content
✅ Develop messaging grounded in customer insights, pain points, and emotional motivators to resonate with key audience segments
✅ Write, test, and iterate on copy variations to support experimentation at scale
✅ Partner with designers, marketers, and strategists to develop standout creative ideas and optimize for performance
✅ Analyze campaign performance data and use insights to continuously refine messaging across channels
✅ Contribute to evolving Trustpilot's tone of voice and messaging guidelines
✅ Build and maintain a library of high-performing copy assets and best practices
✅ Stay current on trends in content, marketing, and audience behavior to keep ideas fresh
✅ Help build a strong creative culture within the team and beyond
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5+ years of copywriting experience in an agency or in-house team, with a strong portfolio showcasing your range
Required Skills:
- Proven ability to translate complex ideas into clear, engaging copy
- Strong understanding of branding, marketing, and audience needs
- Excellent communication and stakeholder management skills
- Ability to work collaboratively and manage multiple projects in a fast-paced setting
- Passion for inclusive, culturally aware storytelling
Preferred Skills:
- Experience working with designers and marketers to develop creative ideas
- Familiarity with data analysis and using insights to refine messaging
- Knowledge of Trustpilot's brand and industry
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Senior Copywriter role in London)
Benefits:
- Flexible working options
- Competitive compensation package + bonus
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year
- Rich learning and development opportunities
- Pension and life insurance
- Health cash plan, online GP, 24/7 Employee Assistance Plan
- Full access to Headspace, a popular mindfulness app
- Paid parental leave
- Season ticket loan and cycle-to-work scheme
- Central office location with various amenities
- Regular opportunities to connect and get to know fellow employees
- Access to over 4,000 deals and discounts
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programs
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in London. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Trustpilot operates in the technology, information, and internet industry, focusing on online reviews and reputation management for businesses.
Company Size: Trustpilot has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured yet collaborative work environment.
Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in online reviews, with operations in multiple countries.
Company Description:
- Trustpilot is an open, independent, and impartial platform that brings consumers and businesses together through reviews
- The company aims to be the universal symbol of trust, helping consumers make the right choices and businesses build trust, grow, and improve
- Trustpilot has over 300 million reviews and 64 million monthly active users, with 140 billion annual Trustbox impressions
Company Specialties:
- Online reviews
- Review software
- Online reputation management
- Customer reviews
- Consumer reviews
- Customer feedback
- Consumer trust
- Merchant reviews
- Ecommerce reviews
- Customer experience
- Brand trust
- Brand reputation
- Marketing
- SEO
- Digital
- Conversion
- Open internet
- Growth hacking
Company Website: https://www.trustpilot.com/
ASSUMPTION: Trustpilot's global presence and focus on online reviews make it an attractive option for candidates interested in working for a well-established, international tech company.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a significant amount of experience and expertise in copywriting.
Reporting Structure: The Campaign Copywriter will report directly to the Studio Manager and work cross-functionally with designers, marketers, and strategists.
Work Arrangement: This is an on-site role based in London, with flexible working options available.
Growth Opportunities:
- Potential to grow into a leadership role within the Studio team or explore opportunities in other departments
- Chance to work on high-impact campaigns and contribute to Trustpilot's brand evolution
- Access to learning and development opportunities to enhance skills and advance career growth
ASSUMPTION: The senior nature of this role and Trustpilot's global presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Trustpilot's London office is a central location with various amenities, including table tennis, a gaming corner, coffee bars, and snacks.
Office Location(s): Pilestræde 58, Copenhagen K, 1112, DK (Headquarters), 50 W 23rd St, Suite 1000, New York, NY 10010, US, 21 Mincing Lane, 5th Floor, City of London, England EC3R 7AG, GB, 3 Newton St, Level 2, Cremorne, Victoria 3121, AU, Talent Garden Milan Calabiana, Via Arcivescovo Calabiana 6, 1st Floor, Milan, 20139, IT, 10 George Street, 1st Floor, Edinburgh, Scotland EH2 2PF, GB, Leidsestraat 32, 5th Floor, Amsterdam, 1017 EJ, NL
Geographic Context:
- London is a major global city with a vibrant cultural scene and numerous opportunities for personal and professional growth
- The city is well-connected by public transportation, making it easy to commute to Trustpilot's central office location
- London's diverse population and international business hub status provide ample opportunities for Trustpilot to engage with a wide range of consumers and businesses
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, Trustpilot offers flexible working options to accommodate individual needs.
ASSUMPTION: The central office location and flexible working options make Trustpilot's London office an attractive place to work for candidates seeking a convenient and accommodating work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Studio Manager
- In-person or virtual portfolio presentation and creative brief discussion
- Final interview with the Studio Manager and a senior team member
- Offer and onboarding
Key Assessment Areas:
- Portfolio quality and range
- Creative brief interpretation and execution
- Communication and collaboration skills
- Understanding of Trustpilot's brand and industry
- Alignment with Trustpilot's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your range and versatility as a copywriter
- Practice presenting your portfolio and discussing your creative process
- Research Trustpilot's brand, industry, and company culture to demonstrate your enthusiasm and fit for the role
ATS Keywords: Campaign Copywriter, Senior Copywriter, Brand Storytelling, Creative Copy, Marketing, Advertising, Branding, Customer Insights, Data-Driven Messaging, Collaboration, Stakeholder Management
ASSUMPTION: Trustpilot's hiring process is designed to assess candidates' creative skills, industry knowledge, and cultural fit, with a focus on portfolio quality and presentation.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: While not explicitly stated, proficiency in industry-standard tools and technologies is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Open and honest
- Independent and impartial
- Collaborative and inclusive
- Customer-focused
- Ambitious and innovative
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Open to feedback and continuous learning
- Committed to work-life balance
Self-Assessment Questions:
- How do you ensure your copy is inclusive and culturally aware?
- How do you handle feedback and make revisions to your work?
- How do you stay organized and manage multiple projects in a fast-paced environment?
ASSUMPTION: Trustpilot values candidates who are open, honest, collaborative, and customer-focused, with a strong work ethic and commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Adapting to a new company culture and work environment
- Balancing creative and analytical aspects of the role
- Keeping up with industry trends and best practices in copywriting and marketing
ASSUMPTION: The fast-paced nature of the role and the need to manage multiple projects simultaneously may present challenges for candidates who prefer a more structured or slower-paced work environment.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles, this position offers a unique opportunity to work on a global brand with a strong focus on customer trust and reputation
- Trustpilot's industry-specific context and global presence provide ample opportunities for career growth and development
- As a senior role, this position offers more responsibility and autonomy than entry-level or junior copywriter positions
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a focus on customer trust and reputation, making it an attractive option for experienced copywriters seeking a challenging and rewarding opportunity.
📝 Sample Projects
- Developing a campaign to promote Trustpilot's TrustScore feature, highlighting its importance in building trust and reputation for businesses
- Creating engaging and informative content for Trustpilot's blog, focusing on customer reviews, online reputation management, and e-commerce trends
- Scripting a short-form video series showcasing real-life examples of how Trustpilot helps businesses build trust and grow
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available to the Campaign Copywriter at Trustpilot.
❓ Key Questions to Ask During Interview
- How does the Studio team collaborate with other departments, such as marketing and strategy?
- What are the most significant challenges facing the Studio team in the coming months, and how can this role help address them?
- How does Trustpilot support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Trustpilot measure the success of its campaigns and brand storytelling efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your range and versatility as a copywriter
- Practice presenting your portfolio and discussing your creative process
- Research Trustpilot's brand, industry, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
