- Job Title: Campaign & Creative Manager, Amazon Ads, Amazon
- Company: Amazon
- Location: New York, NY & Santa Monica, CA
- Job Type: On-site
- Category: Advertising & Marketing
- Date Posted: April 4, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Amazon Ads is seeking a Campaign & Creative Manager to drive advertiser success through innovative advertising services. This role involves project management, client consultation, and strategic decision-making to optimize campaign performance.
- Key aspects of this role include:
- Managing complex advertising campaigns across multiple teams and stakeholders.
- Consulting with advertisers to deliver strategic recommendations using historical campaign data and industry insights.
- Optimizing campaign workflows and influencing improvements to cross-team processes.
- Educating advertisers on Amazon policies, creative best practices, and established workflows.
- Achieving key business metrics and driving long-term growth for Advertisers at Amazon Ads.
ASSUMPTION: This role requires strong project management, analytical, and communication skills. A background in advertising or a related field is preferred.
📋 Key Responsibilities
- Campaign Management:
- Manage the execution of complex advertising campaigns, working with internal Design, AdOps, Sales, and Quality Assurance teams, as well as external stakeholders.
- Ensure campaigns are launched seamlessly and meet advertiser business goals and objectives.
- Client Consultation:
- Serve as a knowledgeable partner on Amazon Advertising solutions and a key stakeholder in advertiser relationships.
- Consult with advertisers to deliver strategic recommendations using historical campaign data and industry insights.
- Process Improvement:
- Optimize campaign workflows by influencing improvements to cross-team and partner processes, workflows, and tools.
- Manage projects or initiatives to develop and influence scalable processes and/or mechanisms across verticals and your locale.
- Education & Communication:
- Educate advertisers on Amazon policies, creative best practices, and established workflows (SOPs) that support seamless campaign execution.
- Provide ongoing advertiser education and hold a high bar for the end customer experience.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management, communication, and problem-solving skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Experience: 2-5 years of experience in advertising, marketing, or a related field, with a focus on campaign management, client consultation, and project management.
- Required Skills:
- Proven experience in campaign management, with a strong understanding of advertising solutions.
- Demonstrated ability to analyze campaign data and make strategic recommendations.
- Excellent project management, communication, and stakeholder management skills.
- Strong problem-solving skills and the ability to work in a fast-paced environment.
- Proficiency in Microsoft Office Suite and Google Suite.
- Preferred Skills:
- Experience with Amazon Advertising Platform or similar advertising platforms.
- Familiarity with data analysis tools (e.g., Excel, Google Analytics, Tableau).
- Knowledge of HTML, CSS, or JavaScript.
ASSUMPTION: Candidates with experience in digital advertising, agency-side, or in-house at an advertiser are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on experience and location)
- Benefits:
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous paid time off and holidays.
- Employee discounts on Amazon products and services.
- Tuition reimbursement and professional development opportunities.
- Working Hours: Full-time (40 hours/week) with flexible work arrangements available.
ASSUMPTION: Salary range is estimated based on industry standards for mid-level advertising roles in New York, NY, and Santa Monica, CA.
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce & Retail
- Company Size: 10,001+ employees (Global)
- Founded: 1994 (Seattle, WA, USA)
- Company Description: Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Company Specialties: E-commerce, Retail, Operations, and Internet.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports to the Advertising Manager and works closely with cross-functional teams, including Design, AdOps, Sales, and Quality Assurance.
- Work Arrangement: On-site, with potential for hybrid work arrangements.
- Growth Opportunities:
- Potential to take on more complex tasks and advance within the Amazon Ads team.
- Opportunities to work on high-impact projects and influence cross-team processes.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in advertising and gain experience working for a global e-commerce leader.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspaces with on-site amenities.
- Office Location(s): New York, NY, and Santa Monica, CA.
- Geographic Context:
- New York, NY: A major global city with a vibrant advertising industry and a diverse talent pool.
- Santa Monica, CA: A coastal city in Los Angeles County, known for its beachfront location and tech industry presence.
💼 Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screen with the hiring manager.
3. On-site or virtual interview with the Advertising Manager and cross-functional team members.
4. Final round interview with the Director of Amazon Ads.
- Key Assessment Areas:
- Campaign management skills and experience.
- Analytical and problem-solving abilities.
- Communication and stakeholder management skills.
- Cultural fit and alignment with Amazon's Leadership Principles.
- Application Tips:
1. Tailor your resume to highlight relevant experience and skills.
2. Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Amazon Ads.
3. Familiarize yourself with Amazon's Leadership Principles and be prepared to discuss how you embody them in your work.
🛠️ Tools & Technologies
- Amazon Advertising Platform (AAP)
- Microsoft Office Suite
- Google Suite
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- HTML, CSS, or JavaScript (optional)
ASSUMPTION: Proficiency in Amazon Advertising Platform is preferred, but not required. Training will be provided.
👔 Cultural Fit Considerations
- Company Values: Customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- Work Style: Fast-paced, collaborative, and innovative environment that encourages experimentation and continuous learning.
- Self-Assessment Questions:
1. How do you embody Amazon's Leadership Principles in your work?
2. How do you stay organized and manage multiple projects simultaneously?
3. How do you approach learning new tools and technologies?
ASSUMPTION: Candidates who thrive in fast-paced environments and are passionate about driving advertiser success through innovative advertising services will excel in this role.
⚠️ Potential Challenges
- Managing complex campaigns with tight deadlines and multiple stakeholders.
- Staying up-to-date with industry trends and Amazon's ever-evolving advertising platform.
- Balancing client education and campaign execution while maintaining a high bar for the end customer experience.
📈 Similar Roles Comparison
- Campaign Manager (Advertising Agency): Focuses on managing client campaigns and optimizing performance for multiple brands. May have less influence on cross-team processes and workflows.
- Advertising Account Executive (Advertiser): Responsible for managing relationships with advertising agencies and media outlets. May have less involvement in campaign execution and optimization.
- Media Planner/Buyer: Specializes in media strategy and planning, with less focus on campaign execution and client consultation.
ASSUMPTION: This role offers a unique blend of campaign management, client consultation, and process improvement responsibilities, setting it apart from similar roles in the advertising industry.
📝 Sample Projects
- Campaign Launch: Manage the end-to-end launch of a complex, multi-channel advertising campaign for a major brand, collaborating with cross-functional teams and external stakeholders.
- Process Improvement: Lead a project to optimize campaign workflows, resulting in improved efficiency and reduced campaign launch times.
- Client Education: Develop and deliver a training session for advertisers on Amazon's advertising policies, creative best practices, and established workflows.
ASSUMPTION: Sample projects are tailored to the specific responsibilities and requirements of this role.
❓ Key Questions to Ask During Interview
1. What are the most significant challenges facing the Amazon Ads team currently, and how can this role contribute to addressing them?
2. How does this role collaborate with other teams within Amazon Ads and the broader Amazon organization?
3. What opportunities are there for professional development and growth within the Amazon Ads team?
4. How does Amazon support work-life balance for its employees?
5. What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to driving advertiser success at Amazon Ads.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.amazon.jobs/en/jobs/2946216).
2. Tailor your resume to highlight relevant experience and skills, including specific examples of campaign management, client consultation, and process improvement.
3. Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Amazon Ads, addressing how your skills and experience make you a strong fit for this opportunity.
4. Familiarize yourself with Amazon's Leadership Principles and be prepared to discuss how you embody them in your work.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
