📌 Core Information
🔹 Job Title: Campaign & Design Marketeer
🔹 Company: Shimano Europe Group
🔹 Location: Hattem, Gelderland, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid: 3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Coordinating and adapting European campaigns for the Benelux market
- Collaborating with digital marketing colleagues across organizations
- Monitoring market trends and competitors
- Creating engaging content for digital channels
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and the ability to adapt them to local markets.
📋 Key Responsibilities
✅ Coordinate all campaigns delivered by Shimano Europe and translate this into a 360-degree approach for the Benelux market
✅ Work together with digital marketing colleagues across organizations to create alignment on digital marketing on a European level and translate these plans effectively into local markets
✅ Continuously monitor the market to discover trends, track competitors, monitor developments, and ensure the use of the right tools to innovate and succeed in the current market
✅ Ensure frequent, quality, relevant, and interesting content is created and placed on all digital channels and available in all languages
✅ Report on the performance of digital marketing KPIs at all levels, including in-depth, day-to-day, and campaign-based reporting
✅ Formulate and/or execute digital marketing plan, accounting for budgets, in own area of responsibility
✅ Create and design additional content for local market in several design programs, like Adobe Illustrator
✅ Monitor partnerships with external (digital) partners
✅ Initiate and coordinate review marketing for our own brands
ASSUMPTION: This role involves a mix of strategic planning, creative design, and data-driven analysis to ensure effective digital marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital marketing within a fast-paced, consumer-facing environment (experience with A-brands preferred)
Required Skills:
- Proven experience in Adobe Creative Suite applications (e.g., In-Design, Illustrator, and Photoshop)
- Excellent communication skills in English and Dutch
- Ability to manage and handle data
- Highly organized, independent, and willing to challenge yourself
- Ability to plan, coordinate, and juggle projects calmly and optimistically, often working to tight deadlines
Preferred Skills:
- Experience working in a multi-cultural and multi-lingual environment
- Passion or knowledge of cycling/sports market
ASSUMPTION: Candidates should have a strong background in digital marketing and be comfortable using design software to create engaging content.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on experience and industry standards for the Netherlands)
Benefits:
- Informal yet professional international working environment
- Flexible working policy (2 days a week working from home)
- Competitive salary with bonus opportunity
- 27 days annual holiday plan
- Pension plan
- Travel allowance or NS Business card
- Loads of exciting (mostly sports and outdoor related) activities
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range is estimated based on industry standards for digital marketing roles in the Netherlands. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Shimano is a global leader in cycling and fishing components, operating in the sporting goods manufacturing industry.
Company Size: 51-200 employees (Shimano Europe Group)
Founded: 1921 (Shimano Inc.)
Company Description:
- Shimano Europe Group is a subsidiary of Shimano Inc., focusing on the European market
- Shimano is committed to creating products that help people connect with nature and each other
- The company offers a dynamic, vibrant, and rewarding work environment where individuals can thrive and make real impact
Company Specialties:
- Cycling components and accessories
- Fishing tackle and accessories
- Sports and outdoor-related activities
Company Website: Shimano Europe Group
ASSUMPTION: Shimano Europe Group operates as a subsidiary of Shimano Inc., focusing on the European market for cycling and fishing components.
📊 Role Analysis
Career Level: Mid-level digital marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager for the Benelux region
Work Arrangement: Hybrid: 3 days in the office, 2 days working from home
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on international campaigns and collaborate with colleagues across Europe
- Possibility to develop skills in areas such as project management, data analysis, and creative design
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, international office environment
Office Location(s): Hattem, Gelderland, Netherlands
Geographic Context:
- Hattem is a small town in the Gelderland province, known for its cycling culture and scenic surroundings
- The Netherlands is a cycling-friendly country with a strong focus on sustainability and outdoor activities
- The office is located near major cycling routes and offers easy access to nature and outdoor recreation
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The office environment is modern and international, with a focus on collaboration and innovation. The location offers easy access to nature and outdoor activities, which aligns well with the company's focus on cycling and sports.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and design abilities
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Prepare examples of your design work and be ready to discuss your creative process
- Demonstrate your understanding of the cycling market and Shimano's products
- Show enthusiasm for the role and the company's mission
ATS Keywords: Digital Marketing, Adobe Creative Suite, Campaign Coordination, Market Monitoring, Data Analysis, Cycling Industry
ASSUMPTION: The application process is designed to assess the candidate's digital marketing skills, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (In-Design, Illustrator, Photoshop)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- Email marketing software (e.g., Mailchimp)
ASSUMPTION: This role requires proficiency in Adobe Creative Suite and familiarity with digital marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Passion for cycling and sports
- Commitment to quality and innovation
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Focus on results and continuous improvement
- International and multicultural team
Self-Assessment Questions:
- Do you have a passion for cycling or sports, and how would this passion contribute to your role?
- How do you approach working in a dynamic, international team, and what strengths do you bring to this environment?
- Can you provide an example of a time when you had to manage multiple projects with tight deadlines, and how did you ensure the quality of your work?
ASSUMPTION: Candidates should be passionate about cycling or sports, comfortable working in an international team, and able to manage multiple projects effectively.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with international colleagues
- Keeping up with industry trends and developments in digital marketing
ASSUMPTION: This role presents challenges in project management, adaptability, collaboration, and continuous learning.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in its focus on the cycling industry and the need to adapt European campaigns for the local Benelux market
- Shimano Europe Group operates in a competitive market with a strong focus on innovation and quality
- Career progression in this role could lead to opportunities in international marketing or management positions within the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions, with a focus on the cycling industry and international collaboration.
📝 Sample Projects
- Developing a social media campaign to promote a new cycling product launch in the Benelux market
- Creating engaging content for Shimano's blog and website, targeting cycling enthusiasts
- Analyzing market trends and competitor activities to inform digital marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from creative design to data analysis and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Shimano support the professional development and growth of its employees?
- What are the most rewarding aspects of working at Shimano, according to current employees?
- How does Shimano measure the success of its digital marketing campaigns, and what KPIs are most important?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Customize your resume to highlight relevant digital marketing experience and skills
- Prepare a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- If applicable, prepare examples of your design work and be ready to discuss your creative process
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
