Campaign Developer

📌 Core Information

🔹 Job Title: Campaign Developer

🔹 Company: Zeta Global

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: On-site

🔹 Category: Marketing Services

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• End-to-end technical coding for email campaigns
• HTML conversion, platform integration, quality assurance, and deployment
• Ensuring brand consistency and delivering flexible email frameworks
• Collaborating with account teams and clients to fulfill email content creation and change requests
• Troubleshooting HTML/text mailings, dynamic content personalization, and URL issues

ASSUMPTION: This role requires a strong technical background in email development and a keen eye for detail to ensure high-quality campaigns.

📋 Key Responsibilities

✅ Solid knowledge of email platform(s)

✅ Hand-code HTML files optimized for email

✅ Responsive and fluid conversion of Photoshop documents to HTML optimized for email

✅ Act as content creation expert for clients and account team(s)

✅ Execute simple image editing on provided PSDs

✅ Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients

✅ Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements

✅ Coordinate with account team and clients to fulfill email content creation and change requests

✅ Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues

✅ Conduct content quality assurance checks to ensure the mailing meets client expectations

✅ Recognize opportunities for coding efficiencies (i.e., templates/wireframes)

✅ Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)

✅ Maintain role-related and project-specific internal reference documentation

✅ Create and modify static landing pages as needed

✅ Perform code & creative reviews to optimize emails

✅ Follow code & QA best practice.

ASSUMPTION: This role requires a high level of technical proficiency and attention to detail to ensure the successful deployment of email campaigns.

🎯 Required Qualifications

Education: Bachelor's degree (BTECH) or Master's (MBA)

Experience: 1 – 4 years of email or web development experience

Required Skills:

• Advanced knowledge of HTML/CSS for email
• Intermediate knowledge of responsive and fluid code optimized for email
• Basic knowledge of XML
• Excellent attention to detail
• Demonstrated communication skills

Preferred Skills:

• Experience with email marketing platforms
• Familiarity with email marketing best practices

ASSUMPTION: Candidates with a strong background in email development and a proven track record of delivering high-quality campaigns will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated, based on industry standards for mid-level email developers in Hyderabad)

Benefits:

• Health insurance
• Retirement plans
• Employee discounts
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level email developers in Hyderabad. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. Zeta Global specializes in CRM, email marketing, display advertising, and cross-channel marketing.

Company Size: 1,001-5,000 employees. This size allows for ample opportunities for collaboration and growth but may also mean more bureaucracy and slower decision-making.

Founded: 2007. Zeta Global has been providing marketing solutions for nearly two decades, with a strong focus on innovation and data-driven strategies.

Company Description:

• Zeta Global is a NYSE-listed data-powered marketing technology company.
• It combines proprietary data with artificial intelligence to unlock consumer intent and help clients drive business growth.
• The company offers a unified marketing platform that powers end-to-end marketing programs for leading brands.

Company Specialties:

• CRM
• Email Marketing
• Display Advertising
• Cross-Channel Marketing
• Data Management
• Email Service Provider
• Analytics
• Data Warehousing
• Transactional Email
• Database Services
• AI
• Artificial Intelligence
• Customer Acquisition
• Prospect Acquisition
• Customer Data Platform
• Omnichannel Marketing
• Addressability
• Growth Marketing
• and Customer Retention

Company Website: http://www.zetaglobal.com

ASSUMPTION: Zeta Global's extensive experience and focus on data-driven marketing make it an attractive employer for candidates interested in growing their careers in the marketing technology industry.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the company.

Reporting Structure: The Campaign Developer will report directly to the Email Development Manager.

Work Arrangement: On-site, with occasional remote work flexibility.

Growth Opportunities:

• Advancement to Senior Campaign Developer or Email Development Manager roles
• Expansion into related fields, such as data analysis or account management
• Opportunities to work on high-profile client campaigns and gain valuable experience

ASSUMPTION: Zeta Global's large client base and diverse range of services provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and innovative culture.

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India.
• It is known for its historical sites, including the Charminar and Golconda Fort.
• The city offers a mix of traditional and modern culture, with a growing tech industry.

Work Schedule: Full-time, with occasional remote work flexibility. Standard work hours are 9:00 AM to 6:00 PM IST, with a one-hour lunch break.

ASSUMPTION: Hyderabad's vibrant tech industry and cultural scene make it an attractive location for professionals seeking to advance their careers in a dynamic environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email development task)
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical proficiency in email development
• Attention to detail and quality assurance skills
• Communication and collaboration skills
• Problem-solving and troubleshooting abilities

Application Tips:

• Tailor your resume to highlight your email development skills and experience.
• Include specific examples of your work, such as email campaigns you've developed or optimized.
• Prepare for the technical assessment by brushing up on your HTML, CSS, and responsive design skills.
• Research Zeta Global's clients and services to demonstrate your understanding of the company and its offerings.

ATS Keywords: HTML, CSS, Email Development, Responsive Design, Quality Assurance, Image Editing, Dynamic Content, Email Platforms, Coding Improvements, Content Creation, Troubleshooting, Landing Pages, Code Reviews, Best Practices, XML

ASSUMPTION: Zeta Global's application process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• HTML
• CSS
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor, etc.)
• Photoshop
• Responsive design frameworks (e.g., Bootstrap, Foundation, etc.)
• Version control systems (e.g., Git)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the email marketing platforms and other technologies used by Zeta Global's clients.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Drive toward success

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on delivering high-quality results for clients

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you detail-oriented and committed to delivering high-quality work?
• Do you have a strong customer focus and a drive to succeed?

ASSUMPTION: Zeta Global's culture is fast-paced, collaborative, and focused on delivering high-quality results for clients. Candidates who thrive in this environment and share the company's values will be most successful in this role.

⚠️ Potential Challenges

• Meeting tight deadlines for email campaign deployments
• Managing multiple client projects simultaneously
• Keeping up with the latest email marketing best practices and technologies
• Working with diverse client teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to Email Developer or Email Marketing Specialist positions at other marketing agencies and technology companies.
• However, Zeta Global's focus on data-driven marketing and AI sets it apart from many competitors.
• Career progression in this role may lead to opportunities in data analysis, account management, or other related fields.

ASSUMPTION: Zeta Global's unique focus on data-driven marketing and AI provides candidates with valuable experience and opportunities for growth that may not be available in similar roles at other companies.

📝 Sample Projects

• Developing a responsive email template for a major retail client's holiday campaign
• Optimizing an email campaign's rendering across multiple email clients and devices
• Integrating dynamic content and personalization into an email series for a financial services client

ASSUMPTION: These sample projects demonstrate the range of responsibilities and technical skills required for the Campaign Developer role at Zeta Global.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Zeta Global support the professional development and growth of its employees?
• What are the most rewarding aspects of working on email campaigns for Zeta Global's clients?
• How does Zeta Global's focus on data-driven marketing and AI set it apart from other marketing agencies and technology companies?
• What opportunities are there for career progression within the company, and how can I best position myself for these opportunities?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Zeta Global's culture and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your email development skills and experience, including specific examples of your work.
• Prepare for the technical assessment by brushing up on your HTML, CSS, and responsive design skills.
• Research Zeta Global's clients and services to demonstrate your understanding of the company and its offerings.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.