Campaign Development Specialist

📌 Core Information

🔹 Job Title: Campaign Development Specialist

🔹 Company: Bank of Montreal

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 4-6 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Ensuring accurate and reliable campaign execution to strengthen the BMO brand and optimize customer experience
• Collaborating with stakeholders to review campaign requirements and conduct audit checks on campaign files
• Proactively investigating data level issues, surfacing insights, and driving continuous improvement
• Developing solutions and making recommendations based on an understanding of business strategy and stakeholder needs

ASSUMPTION: This role requires a strong data acumen and the ability to work collaboratively with various teams and stakeholders. The ideal candidate will have a solid understanding of the financial services industry and be comfortable working with data management tools such as SAS and SQL.

📋 Key Responsibilities

✅ Conducting audit checks on campaign files for both outbound and inbound campaigns to ensure brand and governance standards are met

✅ Proactively investigating data level issues, surfacing insights, and helping drive continuous improvement across teams

✅ Developing solutions and making recommendations based on an understanding of business strategy and stakeholder needs

✅ Coordinating and executing specific activities for the implementation of strategic initiatives, including tracking metrics and milestones

✅ Building effective relationships with internal and external stakeholders

✅ Breaking down strategic problems, analyzing data and information to provide insights and recommendations

✅ Designing and producing regular and ad-hoc reports, and dashboards

✅ Supporting change management of varying scope and type, with tasks typically focused on execution and sustainment activities

✅ Making recommendations to improve BMO processes and systems

✅ Executing work to deliver timely, accurate, and efficient service

✅ Ensuring consistency in solutions and across marketing channels, media, and platforms

✅ Working with business groups in the development and management of campaign budgets

✅ Collaborating with internal and external stakeholders to develop monitoring and tracking plans for external advertising initiatives

✅ Ensuring compliance with internal frameworks, standards, guidelines, and governance

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work independently on a range of complex tasks.

🎯 Required Qualifications

Education: A post-secondary degree in a related field of study

Experience: Typically between 4 - 6 years of relevant data management experience

Required Skills:

• Advanced knowledge of the financial services industry
• Technical proficiency in SAS and SQL
• Verbal and written communication skills - In-depth
• Collaboration and team skills - In-depth
• Analytical and problem-solving skills - In-depth
• Influence skills - In-depth
• Data-driven decision-making - In-depth

Preferred Skills:

• Experience in campaign data management and audit

ASSUMPTION: Given the specific requirements of this role, candidates with relevant experience in campaign data management and audit are strongly preferred.

💰 Compensation & Benefits

Salary Range: $54,500.00 - $101,500.00 per year

Benefits:

• Health Insurance
• Tuition Reimbursement
• Accident Insurance
• Life Insurance
• Retirement Savings Plans

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided reflects BMO Financial Group’s compensation range for the grade band associated with this position. Salary placement within the range will vary based on factors such as location, skills, experience, education, and qualifications for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1817 (as Montreal Bank of Commerce)

Company Description:

• Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company
• BMO offers a wide range of personal and commercial banking, wealth management, and investment banking services
• BMO is committed to an inclusive, equitable, and accessible workplace

Company Specialties:

• Personal Banking
• Commercial Banking
• Wealth Management
• Capital Markets
• Asset Management

Company Website: http://www.bmo.com

ASSUMPTION: As a large, established financial institution, BMO offers a wide range of career opportunities and benefits. However, applicants should be prepared for a competitive application process and a fast-paced work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Campaign Management team

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression within the Campaign Management team or related departments
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Access to training and development programs to enhance skills and advance career growth

ASSUMPTION: Given the nature of the role and the company's size, there are ample opportunities for career growth and development within BMO.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA

Geographic Context:

• Toronto is the capital city of the province of Ontario and the most populous city in Canada
• The city is known for its multiculturalism, vibrant arts scene, and diverse neighborhoods
• Toronto is a major financial hub and offers numerous job opportunities in the financial services industry

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs

ASSUMPTION: As a major financial center, Toronto offers a dynamic and fast-paced work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and collaboration skills
• Industry knowledge and understanding of financial services
• Cultural fit and alignment with BMO's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the financial services industry and BMO's business
• Prepare examples of your data analysis and problem-solving skills, as well as your communication and collaboration skills

ATS Keywords: Campaign Development, Data Management, SAS, SQL, Financial Services, Stakeholder Collaboration, Data Analysis, Problem Solving, Communication, Collaboration

ASSUMPTION: Given the competitive nature of the financial services industry and the specific requirements of this role, applicants should be prepared to demonstrate their relevant experience and skills throughout the application process.

🛠️ Tools & Technologies

• SAS
• SQL
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Campaign management software (e.g., Adobe Campaign, Salesforce Marketing Cloud)

ASSUMPTION: As a data-focused role, proficiency in SAS and SQL is essential. Familiarity with campaign management software is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Responsibility
• Fairness
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong commitment to integrity and ethical decision-making?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a proven track record of data analysis and problem-solving?
• Are you adaptable and responsive to change, with a focus on continuous improvement?

ASSUMPTION: As a large, established financial institution, BMO places a strong emphasis on cultural fit and alignment with the company's values. Applicants should be prepared to demonstrate their fit with the company's culture and work style throughout the application process.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
• Managing multiple stakeholders and balancing their competing needs and expectations
• Keeping up with industry trends and regulatory changes in the financial services sector
• Navigating a large, complex organization with multiple departments and teams

ASSUMPTION: Given the nature of the role and the company's size, applicants should be prepared to face various challenges and be adaptable to change.

📈 Similar Roles Comparison

• This role is unique in its focus on campaign development and data management within the financial services industry
• Similar roles in other industries may have a broader focus on marketing or customer experience, rather than data management and governance
• Career progression in this role may lead to more specialized or senior positions within the Campaign Management team or related departments

ASSUMPTION: As a unique role within the financial services industry, this position offers a specialized skill set and career path that may differ from similar roles in other industries.

📝 Sample Projects

• Conducting a comprehensive audit of campaign files to ensure brand and governance standards are met
• Developing a data-driven strategy to improve campaign performance and customer engagement
• Collaborating with stakeholders to implement a new campaign management system

ASSUMPTION: As a data-focused role, this position offers opportunities to work on high-impact projects that drive business results and improve customer experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process and how this role fits into it?
• How does this role collaborate with other departments and teams within BMO?
• What are the most challenging aspects of this role, and how can I prepare for them?
• What opportunities are there for professional development and career growth within this role?
• How does BMO support work-life balance for its employees?

ASSUMPTION: As a competitive role within a large, established financial institution, applicants should be prepared to ask insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your data analysis and problem-solving skills, as well as your communication and collaboration skills
• Prepare for a phone or video screening, followed by in-person or video interviews with the hiring manager and senior leadership
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.