Campaign & Digital Executive

📌 Core Information

🔹 Job Title: Campaign & Digital Executive

🔹 Company: Electricity Supply Board

🔹 Location: Swift Square, Santry, Dublin 9

🔹 Job Type: Hybrid (2 anchor days per week)

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting through-the-line advertising for Electric Ireland across residential and business markets.
• Collaborating with various teams and agencies to develop effective multi-channel marketing campaigns.
• Managing marketing budgets and ensuring compliance with advertising standards and regulations.
• Analyzing campaign performance and providing insights to inform future strategies.
• Working in a dynamic and changing environment with a wide range of stakeholders.

ASSUMPTION: This role requires a high level of creative thinking, strong communication skills, and the ability to multitask and work on own initiative.

📋 Key Responsibilities

✅ Collaborate with residential and business segment teams to understand their business needs and support in developing comprehensive communications that increase awareness and understanding of their brand, products, and services.

✅ Develop and implement memorable, relevant, and disruptive communications across traditional and digital channels to cut through in a crowded marketplace.

✅ Collaborate day-to-day with the media planning and buying agency to deliver an effective and efficient multi-media channel strategy.

✅ Collaborate day-to-day with creative agency to provide best-in-class strategic thinking, creative outputs, and effective delivery of Electric Ireland’s advertising communications.

✅ Understand and extract insights from customer research and segmentation analysis to create meaningful communications and agency briefs.

✅ Develop post-campaign analysis and inform the wider business about campaign and digital performance. Develop presentations that interpret complex concepts and convert them into clear graphs, charts, and visual graphics to communicate through organized slides.

✅ Manage and report on assigned marketing budgets, ensuring all Electric Ireland marketing activity complies with advertising standards, customer codes of practice, regulation, GDPR, and Brand Guidelines.

ASSUMPTION: This role involves a high level of collaboration, stakeholder management, and project management skills.

🎯 Required Qualifications

Education: Relevant third-level qualification or work experience.

Experience: Minimum of 3-4 years of experience in a similar role.

Required Skills:

• Excellent communication skills, both written and verbal.
• Strong analytical skills and the ability to interpret data and insights.
• Proven experience in briefing and motivating external creative and media agencies.
• Strong project management skills and the ability to multitask and work on own initiative.
• Commercially astute with a high level of creative thinking.
• Familiarity with marketing and advertising standards, customer codes of practice, regulation, GDPR, and brand guidelines.

Preferred Skills:

• Experience in the energy sector or related industries.
• Fluency in additional languages (beneficial but not required).

ASSUMPTION: A strong understanding of the energy sector and relevant regulations would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €48,100 - €56,600 per annum (depending on experience)

Benefits:

• Career development through mentoring and training.
• Corporate Social Responsibility opportunities.
• Sports and social clubs.
• Networking opportunities.
• Credit union.
• Generous pension.
• Access to staff well-being programmes.
• Generous parental leave entitlements.

Working Hours: Full-time (40 hours per week) with flexible working arrangements.

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Dublin area.

📌 Applicant Insights

🔍 Company Context

Industry: Utilities - Electricity generation, transmission, and distribution.

Company Size: Medium to large (5,001-10,000 employees) - A government agency with a significant impact on the Irish energy market.

Founded: 1927 - ESB has a long history of driving progress and change in the Irish energy landscape.

Company Description:

• ESB believes in a Brighter Future and is committed to bringing light and energy to the people of Ireland.
• The company works to provide secure, sustainable, and affordable electricity supplies, enabling societal and economic well-being.
• ESB invests in its people and works collaboratively with partners to enhance the lives of its customers, drive economic progress, and bring about a more sustainable future.
• The company strives to be a safety leader in its industry, a world-class operator, a good corporate citizen, and an employer of a smart, committed, and healthy workforce.

Company Specialties:

• Energy
• Renewables
• Power generation
• Customer supply
• Global engineering
• Wind energy
• Solar energy
• Utilities
• Innovation
• Electricity
• Smart energy technologies
• Sustainable energy solutions
• Energy provider
• Energy services
• Electricity and natural gas

Company Website: esb.ie

ASSUMPTION: ESB’s extensive experience and expertise in the energy sector make it an attractive employer for individuals seeking a career in the utilities industry.

📊 Role Analysis

Career Level: Mid-level - This role offers an opportunity to gain experience in a dynamic and changing environment with a wide range of stakeholders.

Reporting Structure: The Campaign & Digital Executive will report directly to the Electric Ireland Advertising Manager.

Work Arrangement: Hybrid - The successful candidate will work flexibly within their jurisdiction with attendance at the workplace for at least two anchor days per week.

Growth Opportunities:

• This role offers the opportunity to work on high-impact campaigns and contribute to Ireland’s transition to a net-zero carbon future.
• The company provides career development through mentoring and training, as well as opportunities for internal progression.
• ESB’s commitment to innovation and sustainability creates a dynamic work environment with ample opportunities for growth and learning.

ASSUMPTION: This role provides a strong platform for career growth and development within the energy sector.

🌍 Location & Work Environment

Office Type: Hybrid - A combination of on-site and remote work, with a requirement to attend the workplace for at least two anchor days per week.

Office Location(s): Swift Square, Santry, Dublin 9

Geographic Context:

• Dublin 9 is a suburban area located north of Dublin city centre.
• The office is situated near the M50 motorway, providing easy access to public transportation and major road networks.
• The area offers a mix of residential and commercial properties, with several parks and recreational facilities nearby.

Work Schedule: Full-time (40 hours per week) with flexible working arrangements.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening.
• Face-to-face interview with the hiring manager and/or team members.
• Final round interview with senior leadership.
• Background check and reference verification.

Key Assessment Areas:

• Communication skills and ability to influence stakeholders.
• Analytical skills and problem-solving abilities.
• Creativity and strategic thinking.
• Project management skills and ability to multitask.
• Commercial acumen and understanding of marketing and advertising standards.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the energy sector and ESB’s commitment to sustainability.
• Prepare examples of your past campaign work and be ready to discuss your approach to project management and stakeholder engagement.
• Research ESB’s company culture and values, and be prepared to discuss how your personal values align with the organization.

ATS Keywords: Marketing campaign, digital strategy, advertising, stakeholder engagement, project management, data analysis, creative thinking, energy sector, utilities, sustainability

ASSUMPTION: The interview process will focus on assessing the candidate’s skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Twitter, LinkedIn)
• Campaign management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Courageous - ESB encourages employees to take bold, innovative actions to drive progress and change.
• Caring - The company prioritizes the well-being of its employees, customers, and the communities it serves.
• Driven - ESB fosters a culture of high performance, continuous improvement, and a strong work ethic.
• Trusted - The company values transparency, integrity, and accountability in all its interactions.

Work Style:

• Collaborative - ESB encourages teamwork, knowledge sharing, and collective problem-solving.
• Dynamic - The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and resilient.
• Inclusive - ESB values diversity, equity, and inclusion, fostering a work environment where everyone feels respected and valued.

Self-Assessment Questions:

• How do your personal values align with ESB’s core values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a successful campaign you’ve worked on, and how you ensured it met the needs of your stakeholders?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with ESB’s values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, demanding strong project management and multitasking skills.
• The energy sector can be subject to regulatory changes and market fluctuations, requiring employees to stay informed and adaptable.
• The role may involve working with diverse stakeholders, each with their own priorities and expectations, necessitating strong communication and negotiation skills.
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members.

ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and sometimes demanding work environment.

📈 Similar Roles Comparison

• This role differs from related positions in the energy sector, such as Marketing Specialist or Advertising Coordinator, as it requires a higher level of experience and a broader range of responsibilities.
• In the utilities industry, this role may be more focused on customer acquisition and retention strategies compared to roles in other sectors, such as consumer goods or technology.
• Career progression in this role may lead to senior marketing or management positions within the energy sector or related industries.

ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Developing a multi-channel marketing campaign to promote Electric Ireland’s new renewable energy offerings to residential customers.
• Collaborating with the business segment team to create targeted advertising communications that drive brand awareness and product adoption among SMEs and large corporate customers.
• Managing the production and delivery of Electric Ireland’s annual brand advertising campaign, ensuring it meets brand guidelines and resonates with target audiences.

ASSUMPTION: Familiarity with these types of projects and the ability to apply relevant skills and experiences will be valuable for candidates applying to this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to ESB’s overall strategy and goals for the Electric Ireland brand?
• What are the most significant challenges facing the Electric Ireland brand in the current market, and how does this role address them?
• How does ESB support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates the candidate’s interest in the role and their commitment to understanding the organization’s priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your past campaign work and be ready to discuss your approach to project management and stakeholder engagement.
• Research ESB’s company culture and values, and be prepared to discuss how your personal values align with the organization.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.