Campaign Excellence Manager

📌 Core Information

🔹 Job Title: Campaign Excellence Manager

🔹 Company: Amgen

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing engaging omnichannel customer experiences
• Analyzing campaign performance and driving optimization
• Collaborating cross-functionally to develop and execute campaigns
• Managing project timelines and ensuring operational readiness
• Working with marketing technology platforms and data-driven insights

ASSUMPTION: This role requires a strong background in campaign management, digital marketing, and project management. Familiarity with marketing automation platforms, particularly Salesforce Marketing Cloud, is essential.

📋 Key Responsibilities

✅ Design and own the omnichannel design toolkit, facilitating robust campaign design conversations

✅ Analyze campaign performance, extract insights, and contribute to optimization

✅ Advise strategic collaborators on leveraging marketing technology platforms in campaign planning

✅ Facilitate workshops using the customer experience design process to develop omnichannel campaigns

✅ Manage project timelines and coordinate campaign development and deployment details with cross-functional collaborators

✅ Ensure operational readiness of campaigns with relevant partners

✅ Facilitate the definition and documentation of campaign success metrics and tagging strategy

ASSUMPTION: This role requires strong leadership, collaboration, and influencing skills to achieve goals in a highly matrixed environment. Excellent communication and interpersonal skills are also crucial.

🎯 Required Qualifications

Education: Doctorate Degree OR Master’s degree with 4 - 6 years of experience OR Bachelor’s degree with 6 - 8 years of experience OR Diploma with 10 - 12 years of experience

Experience: 5+ years of techno-functional experience in Digital Marketing Operations, Email marketing, SFMC ecosystem, CMS, CRM, Analytics, and Agile

Required Skills:

• Campaign Management
• Digital Marketing
• Project Management
• Analytical Skills
• Workshop Facilitation
• Agile Methodologies
• Marketing Automation
• Salesforce Marketing Cloud
• Data Analysis
• Customer Experience Design

Preferred Skills:

• Good understanding of data flow and management
• Experience working with Brand teams and Senior business collaborators
• Ability to design and consult on end-to-end journeys involving multiple channels
• Strong teammate to actively coordinate with different collaborators
• Ability to understand the big picture when it comes to related platforms and integrations
• Ability to make data-driven decisions around digital marketing using reporting tools like Tableau

ASSUMPTION: Preferred qualifications include experience with marketing automation platforms, data-driven decision-making, and strong collaboration skills.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Competitive benefits package
• Collaborative and creative work environment
• Opportunities for professional growth and development

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Large enterprise)

Founded: 1980

Company Description:

• Amgen is a global biotechnology company dedicated to serving patients by developing innovative medicines
• They focus on four therapeutic areas: Oncology, Inflammation, General Medicine, and Rare Disease
• Amgen is committed to improving the quality of life for people around the world

Company Specialties:

• Biologics
• Human therapeutics
• Development of novel products

Company Website: www.amgen.com

ASSUMPTION: Amgen is a large, established biotechnology company with a strong track record of innovation and a commitment to serving patients.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: This role reports directly to the Global Commercial Capabilities - C360 Campaign Excellence team

Work Arrangement: On-site, with the possibility of occasional remote work

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas within Amgen
• Opportunities to work on high-impact campaigns and contribute to the company's mission
• Chance to develop skills in campaign management, digital marketing, and project management

ASSUMPTION: This role offers opportunities for professional growth and development within Amgen's marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital and largest city of the Indian state of Telangana
• It is known for its historical sites, cultural attractions, and thriving technology industry
• The city offers a mix of traditional and modern amenities, with a moderate cost of living

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: Hyderabad offers a mix of traditional and modern amenities, with a moderate cost of living and a thriving technology industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Campaign management skills
• Digital marketing expertise
• Project management abilities
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant campaign management and digital marketing experience
• Tailor your resume to emphasize skills and experiences mentioned in the job description
• Prepare examples of successful campaign management projects
• Research Amgen's mission and values to demonstrate alignment with the company's goals

ATS Keywords: Campaign Management, Digital Marketing, Project Management, Marketing Automation, Salesforce Marketing Cloud, Customer Experience Design, Omnichannel, Analytics, Collaboration

ASSUMPTION: Amgen's application process is designed to assess candidates' skills and fit for the role, with a focus on campaign management, digital marketing, and project management abilities.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Marketing Automation Platforms
• CRM and CMS systems
• Data analysis and visualization tools (e.g., Tableau)

ASSUMPTION: This role requires proficiency in marketing automation platforms, particularly Salesforce Marketing Cloud, as well as data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Patients First
• Quality
• Integrity
• Innovation
• Collaboration

Work Style:

• Collaborative and creative work environment
• Focus on achieving results in a highly matrixed environment
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a strong background in campaign management and digital marketing?
• Are you comfortable working in a highly matrixed environment and collaborating with cross-functional teams?
• Do you thrive in a fast-changing environment and enjoy working on high-impact campaigns?

ASSUMPTION: Amgen values candidates who align with their commitment to patients, quality, integrity, innovation, and collaboration. Successful candidates will be comfortable working in a matrixed environment and thrive in a fast-changing, high-impact role.

⚠️ Potential Challenges

• Working in a highly matrixed environment may require strong collaboration and influencing skills
• The fast-changing nature of the role may demand adaptability and flexibility
• Occasional remote work may require self-motivation and time management skills
• Hyderabad's moderate cost of living may impact personal finances

ASSUMPTION: This role presents challenges related to working in a matrixed environment, adapting to change, and managing remote work. Candidates should be prepared to demonstrate strong collaboration, adaptability, and self-motivation skills.

📈 Similar Roles Comparison

• This role is similar to a Campaign Manager or Digital Marketing Manager position, but with a stronger focus on campaign excellence and cross-functional collaboration
• Compared to other marketing roles, this position requires a unique blend of campaign management, digital marketing, and project management skills
• Career progression may involve moving into senior marketing roles or exploring other areas within Amgen

ASSUMPTION: This role is similar to a Campaign Manager or Digital Marketing Manager position, but with a unique focus on campaign excellence and cross-functional collaboration. Career progression may involve moving into senior marketing roles or exploring other areas within Amgen.

📝 Sample Projects

• Developing and executing an omnichannel campaign for a new product launch
• Analyzing campaign performance and optimizing channels and content based on data-driven insights
• Facilitating workshops to design customer experiences and journeys for a rebranding initiative

ASSUMPTION: Sample projects for this role may involve developing and executing omnichannel campaigns, analyzing campaign performance, and facilitating workshops to design customer experiences and journeys.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Amgen support the professional growth and development of its employees in this role?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Amgen measure the success of its marketing campaigns, and how will this role contribute to that process?
• What is the work-life balance like for this role, and how does Amgen support work-life balance for its employees?

ASSUMPTION: Key questions to ask during the interview should focus on team structure, professional growth opportunities, current challenges, campaign success metrics, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amgen careers portal
• Tailor your resume to highlight relevant campaign management, digital marketing, and project management experience
• Prepare a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
• Prepare examples of successful campaign management projects to demonstrate your abilities
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.