📌 Core Information
🔹 Job Title: Campaign Execution Manager (Remote)
🔹 Company: Cengage Group
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Handling end-to-end execution of multi-channel marketing campaigns
- Collaborating with cross-functional teams to ensure campaigns are completed efficiently, on time, and within budget
- Improving marketing conversion rates and business results
- Managing project portfolios and balancing multiple priorities
- Contributing to the achievement of strategic goals and objectives
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to work effectively with various teams to deliver successful marketing campaigns.
📋 Key Responsibilities
✅ Engage with marketing partners to ensure crafted campaign plans are designed to improve marketing conversion rate and business results
✅ Work within a specific project management system (WorkFront) and encourage cooperation and collaboration with campaign collaborators
✅ Manage end-to-end campaign execution, finding opportunities for efficiency and aligning deliverables with the customer journey while maintaining awareness of the academic decision-making timeframe
✅ Review team experiences to enhance processes and strategies, improving efficiency for both internal and external partners
✅ Balance a robust project portfolio while working both independently as well as with other members of a high-performance output team
✅ Maintain and lead project groups with core updates and processes to achieve strategically planned campaigns
✅ Handle overall progress of the campaign including status updates, management of cross-functional relationships, and project management including progress-to-goal
✅ View the customer experience from a 360-degree perspective
✅ Ensure project/campaign completion, timely and within budget
✅ Contribute to successful achievement of the goals and objectives with collaborators
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Advertising, Marketing, Communications, or a related field
Experience: At least 5 years of marketing experience
Required Skills:
- Proficient in WorkFront
- Demonstrated ability to manage and execute portfolio/field campaign plans using standard methodologies
- Proven track record of driving timely execution and ensuring project/campaign completion within budget
- Strong interpersonal savvy and situational adaptability, with experience collaborating cross-functionally with various teams
- Highly organized and adaptable, with the ability to contribute to the successful achievement of goals and objectives
- Skilled in optimizing work processes and influencing campaign performance and impact
Preferred Skills:
- Experience in the education or publishing industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the education or publishing industry may be beneficial for understanding the academic decision-making timeframe and customer journey.
💰 Compensation & Benefits
Salary Range: $67,000.00 - $85,000.00 USD per year
Benefits:
- Comprehensive Total Rewards package designed to support and empower employees
- 401(k) matching and other retirement benefits
- Health, dental, and vision insurance
- Flexible spending accounts
- Employee assistance program
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Actual compensation may vary based on work schedule, qualifications, experience, internal equity, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Cengage Group is a global education technology company serving millions of learners, providing affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. They serve the higher education, workforce skills, secondary education, English language teaching, and research markets worldwide.
Company Size: Cengage Group has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.
Founded: Cengage Group was founded in 2007, with a rich history in education and a strong commitment to innovation and technology.
Company Description:
- Cengage Group believes in the power and joy of learning, driving innovation to help millions of learners improve their lives and achieve their dreams through education.
- Their culture values diversity, engagement, and discovery, with inclusive programs, benefits, and initiatives that support individual well-being and success.
- Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities, including during the job application process.
Company Specialties:
- Higher education learning solutions
- Higher Education
- edtech
- Online skills
- Reskilling
- Workforce skills
- Research
- Digital learning
- Secondary education
- English language teaching
- Hybrid learning
- And education technology
Company Website: Cengage Group
ASSUMPTION: Cengage Group's large size and global presence offer applicants a wealth of opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing and campaign execution.
Reporting Structure: The Campaign Execution Manager reports directly to the Marketing Manager and works closely with various teams, including marketing, automation, and analysts.
Work Arrangement: This role is remote, with the expectation of working standard business hours in the Eastern Time Zone.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse campaigns and projects, expanding skills and knowledge
- Access to professional development and training opportunities through Cengage Group's Total Rewards package
ASSUMPTION: Given the remote nature of this role, strong communication and time management skills are essential for success.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): United States (with a focus on Eastern Time Zone)
Geographic Context:
- The United States offers a diverse range of cultural, educational, and professional opportunities for learners and employees alike.
- The Eastern Time Zone is home to many educational institutions and publishing companies, providing ample opportunities for collaboration and networking.
- The remote work environment allows for flexibility and work-life balance, with the expectation of maintaining standard business hours.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work
ASSUMPTION: While this role is remote, the expectation of working standard business hours in the Eastern Time Zone may impact applicants' availability and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Behavioral and situational interview with the marketing team
- Final interview with the marketing manager
Key Assessment Areas:
- Project management skills and experience
- Campaign execution and planning abilities
- Cross-functional collaboration and communication
- Adaptability and problem-solving skills
- Alignment with Cengage Group's values and culture
Application Tips:
- Highlight relevant marketing experience and campaign execution skills in your resume
- Tailor your cover letter to demonstrate your understanding of Cengage Group's mission and values
- Prepare examples of successful campaign projects and their outcomes
- Research Cengage Group's recent campaigns and initiatives to show your interest and engagement
ATS Keywords: Campaign Execution, Marketing, Project Management, Collaboration, Efficiency, Budget Management, Customer Experience, Analytical Skills, Communication, Strategic Planning, Time Management, WorkFront
ASSUMPTION: Cengage Group's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- WorkFront (project management system)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Proficiency in WorkFront is required for this role, and experience with other marketing automation tools may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Remote-friendly and flexible
- Results-driven and focused on achieving business objectives
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Cengage Group's student-centered approach to education?
- Can you provide an example of a time when you successfully managed a remote team or project?
- How do you balance multiple priorities and maintain focus on strategic goals and objectives?
ASSUMPTION: Applicants should be prepared to demonstrate their fit with Cengage Group's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with cross-functional teams and stakeholders
- Adapting to changes in campaign plans or priorities
- Balancing the need for efficiency with the importance of maintaining a high-quality customer experience
- Ensuring project completion within budget and on time
ASSUMPTION: These challenges are common to campaign execution roles and require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other campaign execution roles, this position may require more experience and a broader range of skills due to Cengage Group's size and global presence
- Cengage Group's focus on education and learning solutions may provide unique opportunities for career growth and development
- This role may offer more opportunities for collaboration and cross-functional work compared to smaller organizations
ASSUMPTION: Applicants should research similar roles at other organizations to better understand the unique aspects of this position and how it may fit their career goals.
📝 Sample Projects
- Managing a multi-channel marketing campaign for a new educational product launch
- Collaborating with cross-functional teams to optimize campaign performance and impact
- Developing and implementing a process improvement initiative to enhance campaign execution efficiency
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and how they align with the responsibilities of this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into that process?
- How does this role collaborate with other marketing teams and stakeholders to ensure campaign success?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Cengage Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and Cengage Group's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and campaign execution skills
- Write a cover letter that demonstrates your understanding of Cengage Group's mission and values
- Prepare examples of successful campaign projects and their outcomes
- Research Cengage Group's recent campaigns and initiatives to show your interest and engagement
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
