Campaign Executive

📌 Core Information

🔹 Job Title: Campaign Executive

🔹 Company: DC Thomson

🔹 Location: Aberdeen, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Hands-on execution and optimization of digital marketing campaigns
• Cross-functional collaboration with campaign, account services, content, and creative teams
• Data-driven mindset with strong attention to detail
• Proficient in digital marketing tools and platforms

ASSUMPTION: This role requires a high level of execution and optimization skills, with a focus on digital marketing campaigns across various platforms.

📋 Key Responsibilities

✅ Monitor campaigns and identify ways of improvement

✅ Liaise with relevant stakeholders to prepare and maintain the media plan

✅ Support the team in the strategic planning and execution of digital campaigns on channels including SEO, SEM, and social media paid campaigns

✅ Manage and optimize campaigns across multiple channels (e.g., LinkedIn, Instagram, Google Ads, Meta, email)

✅ Prepare comprehensive campaign reports and insights for clients

✅ Use data to optimize campaigns and improve results

✅ Stay up-to-date on industry trends and emerging technologies

✅ Provide regular updates on campaign progress and performance to the Campaign Team

✅ Assist in setting up UTM parameters, and ensuring proper tagging for accurate reporting

✅ Maintain campaign documentation, including budgets, timelines, and performance benchmarks

✅ Ensure all campaign assets (ad copies, visuals, landing pages) are correctly uploaded and functioning on various platforms

✅ Assist the campaign team with platform audits to assess performance and identify optimization opportunities

✅ Conduct market research to support campaign planning and strategy

✅ Support proposal development by gathering insights, data, and relevant case studies

ASSUMPTION: This role involves a mix of hands-on campaign management, data analysis, and strategic planning, with a focus on digital marketing channels.

🎯 Required Qualifications

Education: Formal qualification in communications, marketing, journalism, or equivalent

Experience: Demonstrable/proven experience in a digital marketing role, ideally in the B2B industry

Required Skills:

• Strong written and verbal English communication skills
• Demonstrable digital marketing skills
• Knowledge of at least one social media monitoring and measurement tool
• Basic knowledge on digital advertising and campaign management on at least one of these platforms: LinkedIn Ads, Instagram, Google Ads, or Meta Ads
• Foundational understanding of audience targeting, bid strategies, and campaign objectives
• Proficient in Microsoft Office
• Attention to details – ability to set up campaigns correctly, ensuring tracking is properly implemented
• Strong organizational skills to manage multiple campaigns simultaneously

Preferred Skills:

• Understanding of the digital landscape
• Basic understanding of Adobe Photoshop and/or Adobe Illustrator
• Presentation skills
• Time management skills
• Calm under pressure

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with experience in campaign management and a data-driven mindset.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Based on industry standards for a Campaign Executive role in Aberdeen)

Benefits:

• 34 Days Holiday
• Health Cash Plan
• Gym Discount
• Excellent Pension
• Competitive Salary
• Staff Discounts

Working Hours: 35 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for a Campaign Executive role in Aberdeen, with a mid-size company like DC Thomson.

📌 Applicant Insights

🔍 Company Context

Industry: DC Thomson is a family-owned media and technology company, with a strong presence in the publishing, digital content, and marketing sectors. They are known for their iconic media brands, such as the Beano, Stylist, and People’s Friend, as well as their global marketing agency, Fifth Ring.

Company Size: DC Thomson has around 1,000-5,000 employees, making it a mid-size company with a well-established presence in the market.

Founded: DC Thomson was founded in 1905, with a rich history in the media and publishing industry.

Company Description:

• DC Thomson is a purpose-led and future-focused company, championing, entertaining, and bringing together communities through their diverse portfolio of media brands, technology solutions, and marketing services.
• They are committed to driving positive change and supporting the communities they live and work in through their brands and philanthropic efforts.
• DC Thomson is modernizing and ambitious, investing in technology and talent to build brands for the digital age.

Company Specialties:

• Consumer publishing, including children's comics and magazines
• Lifestyle/fashion and special interest publications
• Digital content and media
• Genealogy
• Radio
• News brands
• Events
• Technology and digital platforms
• Communities

Company Website: http://www.dcthomson.co.uk/

ASSUMPTION: DC Thomson is a well-established company with a diverse portfolio of media brands and a strong commitment to driving positive change and supporting their communities.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing and campaign management.

Reporting Structure: The Campaign Executive reports to the Head of Campaign and works closely with the Campaign Team, as well as other internal teams such as account services, content, and creative.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement may vary depending on the team's needs and the individual's preferences.

Growth Opportunities:

• Progression to a Senior Campaign Executive or Campaign Manager role within the Campaign Team
• Expansion of skills and knowledge in digital marketing, campaign management, and data analysis
• Opportunities to work on high-profile campaigns and collaborate with cross-functional teams

ASSUMPTION: This role offers opportunities for career growth and skill development within the Campaign Team and across DC Thomson's diverse portfolio of brands and services.

🌍 Location & Work Environment

Office Type: DC Thomson's Aberdeen office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Albert Square, Dundee, DD1 9QJ, GB

Geographic Context:

• Aberdeen is a vibrant city in Scotland, known for its rich history, cultural attractions, and outdoor activities.
• The city has a strong economy, with significant employment in the energy, technology, and life sciences sectors.
• Aberdeen is well-connected by road, rail, and air, with easy access to major cities in the UK and Europe.

Work Schedule: The working hours for this role are 35 hours per week, typically Monday to Friday, with flexibility depending on the team's needs and project deadlines.

ASSUMPTION: The work environment at DC Thomson's Aberdeen office is collaborative and innovative, with a focus on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Face-to-face or video interview with the hiring manager and a member of the Campaign Team
• Final interview with the Head of Campaign

Key Assessment Areas:

• Digital marketing skills and knowledge
• Campaign management experience
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with DC Thomson's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing and campaign management experience
• Include specific examples of your campaign management experience, with measurable results and data-driven insights
• Demonstrate your understanding of DC Thomson's business and the role's requirements in your cover letter

ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Attention to Detail, Organizational Skills, Communication Skills, Market Research, SEO, SEM, Social Media, HubSpot, Microsoft Office, Adobe Photoshop, Adobe Illustrator, Presentation Skills, Time Management

ASSUMPTION: The application process for this role is likely to involve a combination of online submission, phone or video screening, and face-to-face or video interviews, with a focus on assessing the candidate's digital marketing skills, campaign management experience, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• HubSpot (CRM and marketing automation platform)
• Google Ads (Search Engine Marketing)
• LinkedIn Ads (Social Media Advertising)
• Meta Ads (Social Media Advertising)
• Adobe Photoshop (Graphic Design)
• Adobe Illustrator (Graphic Design)
• Social media monitoring and measurement tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the individual's preferences, but proficiency in Microsoft Office, HubSpot, and relevant digital marketing platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Champion: DC Thomson is committed to supporting and empowering their communities through their media brands and services
• Entertain: They strive to create engaging, innovative, and high-quality content that resonates with their audiences
• Bring Together: DC Thomson fosters a collaborative and inclusive work environment, where diverse perspectives are valued and encouraged

Work Style:

• Collaborative: DC Thomson encourages teamwork and cross-functional collaboration to drive innovation and success
• Data-driven: They make informed decisions based on data and insights to optimize their campaigns and strategies
• Adaptable: DC Thomson is a forward-thinking company that embraces change and continuous learning

Self-Assessment Questions:

• Do you align with DC Thomson's values of championing, entertaining, and bringing together communities?
• Are you comfortable working in a collaborative, data-driven, and adaptable work environment?
• Do you have strong communication and presentation skills, with the ability to articulate complex ideas clearly and concisely?

ASSUMPTION: DC Thomson values candidates who are passionate about their mission to champion, entertain, and bring together communities, with a strong commitment to collaboration, data-driven decision-making, and adaptability.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines and high expectations
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Balancing the demands of on-site and remote work, with potential distractions and time management challenges
• Adapting to a large, established company with a diverse portfolio of brands and services

ASSUMPTION: This role may present challenges related to time management, adaptability, and keeping up with the fast-paced digital marketing landscape, but offers opportunities for career growth and skill development within a well-established and forward-thinking company.

📈 Similar Roles Comparison

• Compared to other Campaign Executive roles, this position may offer more responsibility and autonomy, with a focus on data-driven decision-making and cross-functional collaboration
• DC Thomson's diverse portfolio of media brands and services provides unique opportunities for career growth and skill development within the marketing and communications sector
• As a mid-size company, DC Thomson offers a more intimate and collaborative work environment compared to larger enterprises, with opportunities for closer relationships with senior leadership and stakeholders

ASSUMPTION: This role offers unique opportunities for career growth and skill development within DC Thomson's diverse portfolio of media brands and services, with a focus on data-driven decision-making and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a targeted LinkedIn Ads campaign to generate leads for a B2B client in the energy sector
• Conducting market research and analysis to inform the strategic planning and execution of a multi-channel digital marketing campaign for a consumer lifestyle brand
• Optimizing a Google Ads campaign to improve click-through rates and conversion rates for an e-commerce client, with a focus on data-driven insights and A/B testing

ASSUMPTION: These sample projects illustrate the data-driven, cross-functional, and collaborative nature of the Campaign Executive role at DC Thomson, with a focus on generating measurable results and optimizing campaign performance.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process and how this role fits into the broader marketing strategy for DC Thomson's brands and services?
• How does the Campaign Team collaborate with other internal teams, such as account services, content, and creative, to deliver integrated marketing campaigns?
• What opportunities are there for professional development and career growth within the Campaign Team and across DC Thomson's diverse portfolio of brands and services?
• How does DC Thomson support work-life balance and employee well-being, particularly for hybrid and remote workers?
• Can you provide examples of successful campaigns that the Campaign Team has executed for DC Thomson's clients, and what made them particularly effective?

ASSUMPTION: These key questions help candidates better understand the role's requirements, the team's dynamics, and DC Thomson's culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing and campaign management experience, with specific examples of your achievements and the impact you've made in previous roles
• Prepare a portfolio or examples of your campaign management work, demonstrating your data-driven approach and ability to generate measurable results
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.