📌 Core Information
🔹 Job Title: Campaign Executive
🔹 Company: Serco Plc
🔹 Location: Leicester, United Kingdom
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Implementing brand and channel-specific campaigns across leisure facilities
- Supporting operational teams and rolling out marketing promotions
- Working alongside the Digital Marketing Team to support social media, websites, and emails
- Managing promotional POS and other printed materials
- Collaborating with the National Marketing Manager to align with the commercial strategy
ASSUMPTION: This role requires a proactive, self-motivated individual with strong organizational skills and the ability to work in a fast-paced, time-sensitive environment.
📋 Key Responsibilities
✅ Implement brand and channel-specific campaigns across leisure facilities
✅ Support operational teams and roll out marketing promotions
✅ Collaborate with the Digital Marketing Team to support social media, websites, and emails
✅ Manage promotional POS and other printed materials
✅ Work alongside the National Marketing Manager to align with the commercial strategy
ASSUMPION: The role may require occasional weekend on-call duties to assist with urgent marketing support.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience in marketing, communications, or PR events management
Required Skills:
- Excellent organizational, prioritization, and planning skills
- Strong verbal and written communication skills with attention to detail
- High PC literacy, including Microsoft Office (Excel and PowerPoint)
- Good numeracy skills
- Proactive team player with a positive and enthusiastic approach
- High level of professionalism with positive conduct and punctuality
- Ability to work in a fast-paced, time-sensitive environment
- Valid UK driving license and own vehicle
Preferred Skills:
- Knowledge of the leisure industry
- Experience with CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates should have a good understanding of POS, social media, and digital marketing, as well as experience working within a set budget.
💰 Compensation & Benefits
Salary Range: £25,000 per annum
Benefits:
- Excellent development and training opportunities
- 6% employer matched pension contribution
- 25 days annual leave + bank holidays
- Life assurance up to 2x base salary
- Free access/discounts at our leisure centres
- A whole host of leisure benefits
Working Hours: 37.5 hours per week, Monday to Friday, 9am - 5pm
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Campaign Executive role in the United Kingdom. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Facilities Services
Company Size: 1,001-5,000 employees
Founded: 2019
Company Description:
- Serco Plc supports the UK military and its partners by providing maintenance and facilities management services
- The company operates a hybrid work structure in many of its business areas
- Serco is committed to building a diverse and inclusive organization that supports the needs of all
- The company is a proud Disability Confident Leader employer and holder of the Gold Inclusive Employer Standard
Company Specialties:
- Facilities management
- Housing Maintenance
- Grounds maintenance
- Asset Management
Company Website: https://www.vivodefence.com/
ASSUMPTION: Serco Plc is a large organization with a significant presence in the facilities management industry, offering a wide range of benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the National Marketing Manager
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Internal progression within the marketing team or other departments
- Additional training and skill development opportunities
- Potential career advancement into senior management roles
ASSUMPTION: The Campaign Executive role offers opportunities for career growth and development within a large organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site, 2 days remote)
Office Location(s): Leicester, United Kingdom
Geographic Context:
- Leicester is located in the East Midlands region of the United Kingdom
- The city offers a mix of urban and rural environments, with a population of approximately 350,000
- Leicester is home to several major employers, including the University of Leicester and the National Space Centre
Work Schedule: Monday to Friday, 9am - 5pm, with occasional weekend on-call duties
ASSUMPTION: Leicester offers a diverse range of cultural, recreational, and educational opportunities, with a lower cost of living compared to larger cities in the United Kingdom.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the National Marketing Manager
- Final interview with the hiring manager and/or other team members
- Job offer and onboarding
Key Assessment Areas:
- Marketing and communication skills
- Organizational and planning skills
- Adaptability to a fast-paced, time-sensitive environment
- Cultural fit and team dynamics
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, communication, and project management experience
- Demonstrate your understanding of the role and the company's mission and values
- Prepare examples of successful marketing campaigns you've managed or contributed to
- Be ready to discuss your approach to working in a hybrid environment
ATS Keywords: Marketing, Campaign Management, POS, Social Media, Digital Marketing, Teamwork, Budget Management, Customer Service, Organizational Skills, Planning Skills, Numeracy Skills, Verbal Communication, Written Communication, Attention to Detail, PC Literacy, UK Driving License
ASSUMPTION: The application process may vary based on the company's specific hiring practices and the volume of applicants.
🛠️ Tools & Technologies
- Microsoft Office (Excel, PowerPoint)
- CRM systems (if applicable)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Email marketing tools (Mailchimp, Constant Contact)
- Design software (Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Inclusive
- Collaborative
- Adaptable
- Proactive
Work Style:
- Team-oriented
- Results-driven
- Adaptable to a fast-paced, time-sensitive environment
- Proactive and enthusiastic
- Highly professional with positive conduct and punctuality
Self-Assessment Questions:
- How do you ensure you maintain a high level of professionalism and punctuality in a hybrid work environment?
- Can you provide an example of a successful marketing campaign you've managed or contributed to, and how you measured its impact?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Serco Plc values candidates who demonstrate strong cultural fit, with a focus on customer focus, inclusivity, collaboration, adaptability, proactivity, and professionalism.
⚠️ Potential Challenges
- Occasional weekend on-call duties to assist with urgent marketing support
- Working in a fast-paced, time-sensitive environment may require flexibility and adaptability
- Managing multiple projects and deadlines may be challenging for some individuals
- Occasional travel between venues may be required
ASSUMPTION: The Campaign Executive role may present unique challenges, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Campaign Executive vs. Marketing Coordinator: The Campaign Executive role may require more strategic thinking and independent decision-making, while the Marketing Coordinator role may involve more administrative tasks and support
- Industry-specific context: The facilities management industry may have unique marketing challenges and opportunities compared to other industries
- Career path comparison: The Campaign Executive role may offer a clear path to progression into senior marketing roles or other management positions within the organization
ASSUMPTION: The Campaign Executive role may differ from similar marketing roles in other industries or organizations, requiring candidates to adapt their skills and expectations accordingly.
📝 Sample Projects
- Managing a national marketing campaign for a new product launch, including POS, social media, and email marketing components
- Coordinating a regional event to promote a company's services and engage with potential clients
- Developing and implementing a targeted marketing strategy to increase customer engagement and retention
ASSUMPTION: The Campaign Executive role may involve a wide range of marketing projects, requiring candidates to demonstrate versatility and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing team or the organization as a whole?
- How does the company support work-life balance for its employees, particularly in a hybrid work environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the organization, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant marketing, communication, and project management experience
- Prepare examples of successful marketing campaigns you've managed or contributed to
- Be ready to discuss your approach to working in a hybrid environment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
