Campaign Executive

📌 Core Information

🔹 Job Title: Campaign Executive

🔹 Company: Sainsbury's

🔹 Location: Coventry, West Midlands, United Kingdom

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and delivery of marketing campaigns
• Collaborating with Brand Comms Managers and cross-functional teams
• Managing campaign budgets and ensuring objectives are met
• Overseeing creative and media agency performance

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on delivery and stakeholder management.

📋 Key Responsibilities

✅ Working with Brand Comms Managers to take briefs and bring them to life

✅ Supporting the development of creative treatments, design, and production of all creative work

✅ Developing media plans by week, by channel

✅ Managing cross-functional and external teams to deliver campaigns

✅ Ensuring campaigns work cohesively and achieve individual objectives

✅ Managing campaign budgets efficiently and effectively

✅ Challenging external creative and media agencies for best-in-class advertising

✅ Evaluating agency performance and relationships

ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on campaign planning and execution

Required Skills:

• Knowledge of key marketing principles, preferably within the retail sector
• Experience planning and buying media across key ATL channels and digital media
• Experience working with creative agencies to design and deliver marketing campaigns
• Ability to operate as an effective tactical thinker
• Ability to influence and engage stakeholders
• Understanding of communication channels and media mix decisions
• Understanding of metrics that drive customer brand perceptions and media performance

Preferred Skills:

• Experience in the retail sector
• Knowledge of the Sainsbury's brand and customer base

ASSUMPTION: Candidates with experience in retail marketing and a strong understanding of the retail sector will be at an advantage in this role.

💰 Compensation & Benefits

Salary Range: £28,000 - £35,000 per annum (based on industry standards for a Campaign Executive role in the UK retail sector)

Benefits:

• Competitive pension scheme
• Staff discount card
• Life assurance
• Health and wellbeing support

Working Hours: Full-time, 37.5 hours per week, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically supermarket and general merchandise

Company Size: 10,001+ employees (large enterprise)

Founded: 1869, with a rich history in the UK retail sector

Company Description:

• Sainsbury's is the UK's second-biggest retailer, offering affordable, good food and excellent service
• Focuses on great value and convenient shopping across its family of brands
• Investing in technology and people to take the business to the next level

Company Specialties:

• Retail
• Food & Groceries
• Clothing & General Merchandise
• Digital & Technology
• Supermarket
• Banking & Finance

Company Website: sainsburys.jobs

ASSUMPTION: Sainsbury's is a well-established retailer with a strong brand and a diverse range of products and services.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing team

Reporting Structure: Reports directly to the Brand Comms Manager

Work Arrangement: On-site, with the possibility of occasional hybrid or remote work for specific tasks

Growth Opportunities:

• Progression to a Senior Campaign Executive or Brand Comms Manager role
• Expanding skills and knowledge in different marketing channels and disciplines
• Gaining experience in cross-functional team leadership and project management

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function at Sainsbury's.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Coventry, West Midlands, United Kingdom

Geographic Context:

• Coventry is located in the West Midlands region of the UK
• The city offers a mix of urban and rural environments, with easy access to major transportation links
• Coventry has a diverse cultural scene, with a range of attractions, restaurants, and entertainment options

Work Schedule: Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: The Coventry office provides a collaborative and dynamic work environment, with easy access to amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video call interview with the hiring manager
• Final interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Campaign planning and execution skills
• Budget management and financial acumen
• Stakeholder management and communication skills
• Cultural fit and alignment with Sainsbury's values

Application Tips:

• Tailor your CV and cover letter to highlight relevant marketing campaign experience and skills
• Prepare examples of successful campaign executions and their outcomes
• Research Sainsbury's brand, values, and recent marketing campaigns to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Campaign Planning, Media Planning, Budget Management, Agency Management, Creative Development, Cross-Functional Collaboration, Marketing Principles, Media Buying, Tactical Thinking, Brand Management, Performance Evaluation, Relationship Building, Execution Brief Development, Metrics Understanding

ASSUMPTION: The application process at Sainsbury's is competitive, and candidates should demonstrate a strong understanding of the role and the company to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Campaign management software (e.g., Adobe Campaign, Salesforce Marketing Cloud)
• Media planning and buying platforms (e.g., Mediamath, Google Ad Manager)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Working together as one team
• Being open and honest
• Taking responsibility
• Delivering with integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivery
• Adaptable and responsive to change
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• How do you demonstrate putting customers first in your work?
• Can you provide an example of a time when you worked effectively as part of a team to deliver a successful campaign?
• How do you approach challenges or setbacks in your work, and how do you ensure you deliver with integrity?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Sainsbury's values and work style to be successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines and competing priorities
• Working with cross-functional teams and external agencies, requiring strong stakeholder management skills
• Adapting to changes in campaign briefs or objectives, with a focus on delivering results
• Operating in a large, complex organization with a diverse range of products and services

ASSUMPTION: Candidates should be aware of the potential challenges in this role and be prepared to demonstrate their ability to manage multiple priorities and adapt to change.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position has a stronger focus on campaign execution and delivery, with less emphasis on strategic planning
• In contrast to a Brand Manager role, this role is more focused on the tactical aspects of campaign development and delivery, rather than brand strategy and positioning
• Compared to an Account Executive role in an advertising agency, this position has a broader scope, encompassing both creative and media planning and buying

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related marketing positions.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product line
• Managing a rebranding project, including creative development, media planning, and stakeholder communication
• Conducting a customer segmentation analysis and developing targeted marketing campaigns to improve customer engagement and loyalty

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant marketing projects and how they have contributed to their success.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign planning process and how this role fits into that process?
• How does this role collaborate with other marketing channels and teams to ensure cohesive campaign execution?
• What opportunities are there for professional development and growth within the marketing function at Sainsbury's?
• How does Sainsbury's approach cross-functional teamwork and stakeholder management in campaign development and delivery?
• What are the most challenging aspects of this role, and how can I prepare to succeed in those areas?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company and its marketing function.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sainsbury's careers website
• Tailor your CV and cover letter to highlight your relevant marketing campaign experience and skills
• Prepare examples of successful campaign executions and their outcomes
• Research Sainsbury's brand, values, and recent marketing campaigns to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.