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Campaign Launch Specialist

Hearst Newspapers
Full-time
On-site
Houston, Texas, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Launch Specialist

πŸ”Ή Company: Hearst Newspapers

πŸ”Ή Location: Houston, TX

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Advertising

πŸ”Ή Date Posted: 2025-05-13

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Acting as a liaison between clients and internal teams for campaign launches
  • Managing the end-to-end creative process for multi-media campaigns
  • Ensuring campaign accuracy, alignment with objectives, and seamless execution
  • Delivering exceptional client service and maintaining clear communication
  • Collaborating with cross-functional teams to align deliverables and meet service-level agreements

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. It also demands excellent communication skills and a foundational understanding of digital advertising.

πŸ“‹ Key Responsibilities

βœ… Act as a liaison for clients following the closure of a sale, guiding them through the post-sale process from contract execution to campaign launch, ensuring a seamless and positive post-sale experience.

βœ… Manage the end-to-end creative process by securing client assets for banner, social media, email marketing, streaming video campaigns and more. Collaborating with third-party vendors or in-house design teams, and overseeing the review and approval process to ensure timely and accurate deployment of ad creatives.

βœ… Review and verify all finalized sales details, including client confirmation, rate structures, budget allocations, and approval documentation, to ensure accuracy and readiness for execution.

βœ… Own the post-sale process by validating campaign objectives, collecting creative assets, and facilitating access to analytics platforms, ad servers, and other tracking or reporting tools.

βœ… Coordinate with cross-functional teams to align deliverables, set clear execution timelines, and ensure all launch components are prepared in accordance with internal standards.

βœ… Monitor campaign timelines to ensure adherence to service-level agreements (SLAs), proactively addressing potential delays and communicating timeline adjustments to relevant stakeholders, with particular attention to those that may impact revenue recognition.

βœ… Deliver exceptional client service by acting as a trusted advisor and problem-solver for both sales executives and clients, responding promptly to inquiries, addressing escalations, and ensuring client satisfaction throughout the campaign lifecycle.

βœ… Serve as a key point of escalation for internal teams and client concerns, applying critical thinking and cross-functional coordination to deliver timely and effective resolutions.

βœ… Collaborate with sales, finance, and client services teams to support critical post-sale activities such as new account setup, billing validation, and payment confirmation, ensuring all operational elements are aligned.

βœ… Contribute to departmental and organizational success by supporting team goals, embracing process improvements, and fostering a collaborative, performance-driven environment.

βœ… Build and nurture long-term client relationships by consistently delivering high-quality service, maintaining open lines of communication, and demonstrating a deep understanding of client goals and business needs.

ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a keen eye for detail. It also demands excellent communication skills and a proactive approach to problem-solving.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience)

Experience: 1-3 years of experience in digital advertising, marketing support, sales operations, or a client-facing coordination role (media or agency experience a plus)

Required Skills:

  • Exceptional organization skills and ability to manage multiple projects at one time
  • Exceptional communication (written, verbal, presentation) skills
  • Proven ability to gather, validate, and organize information to drive to a successful campaign launch
  • Experience with creative design, layout and marketing messaging a plus
  • Enjoy working in a fast-paced and high-growth environment
  • Self-starter
  • MS Office skills: Microsoft Excel, Word, and PowerPoint

Preferred Skills:

  • Experience with creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)
  • Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
  • Familiarity with project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: While a degree in a related field is preferred, equivalent experience in digital advertising or a similar role may be considered. Familiarity with digital advertising platforms and project management tools would be beneficial but not required.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for a Campaign Launch Specialist with 1-3 years of experience in the Houston area)

Benefits:

  • Medical, Dental, and Vision coverage
  • Competitive retirement plan with matching program in most markets
  • Generous paid time off, including holidays and vacation
  • Paid parental leave
  • Monthly child & dependent care reimbursement
  • Mental wellness benefits
  • Inclusive healthcare designed for every individual’s unique needs
  • Fertility coverage & menopause support
  • Pet wellness reimbursement & Rover credits

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Houston area. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Newspaper Publishing

Company Size: 1,001-5,000 employees

Founded: 1887

Company Description:

  • Hearst Newspapers (HNP) is a leading provider of local and regional news, with an unparalleled commitment to the communities it serves.
  • HNP encompasses more than 75 brands across a national network, including 50+ leading websites, 28 daily and 50 weekly publications, and innovative digital products and businesses.
  • HNP partners with thousands of local, regional, and national businesses, providing best-in-class advertising and marketing services each year.

Company Specialties:

  • Digital
  • Media
  • News
  • Marketing
  • Publishing
  • Commerce
  • Advertising
  • Journalism
  • Content Marketing
  • Entertainment
  • Comics
  • Photography
  • Product Design
  • Social Media
  • Branding
  • Analytics
  • SEO
  • Company Culture
  • Web Development
  • Consumer Marketing
  • and Audience

Company Website: www.JoinHNP.com

ASSUMPTION: Hearst Newspapers is a well-established company with a strong commitment to local communities and a diverse range of specialties. This role offers the opportunity to work in a fast-paced, team-oriented environment where your contributions directly support successful advertising campaigns.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Advertising Operations Manager and works closely with sales executives, internal teams, and clients.

Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)

Growth Opportunities:

  • Advancement to a Senior Campaign Launch Specialist or similar role
  • Expansion into other areas of advertising operations or management
  • Professional development through training and workshops

ASSUMPTION: This role offers opportunities for career growth and professional development within the advertising operations department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): 4747 Southwest Fwy, Houston, TX 77027, US

Geographic Context:

  • Houston is the fourth most populous city in the United States and the most populous city in Texas.
  • The city is known for its diverse economy, with strengths in energy, manufacturing, aerospace, and healthcare.
  • Houston offers a vibrant cultural scene, with numerous museums, theaters, and music venues.

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers flexibility for employees to balance their work and personal lives while maintaining a strong connection to the company's on-site culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Advertising Operations Manager
  • On-site or virtual interview with the Advertising Operations Manager and a member of the sales team
  • Final interview with the Director of Advertising Operations

Key Assessment Areas:

  • Problem-solving skills and ability to multitask
  • Communication skills and ability to work with diverse teams
  • Understanding of digital advertising and campaign launch processes
  • Adaptability and willingness to learn new tools and platforms

Application Tips:

  • Highlight relevant experience in digital advertising, marketing support, or client-facing coordination roles
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare examples of successful campaign launches or projects that demonstrate your ability to gather, validate, and organize information

ATS Keywords: Campaign Launch, Digital Advertising, Client Coordination, Project Management, Communication Skills, Problem Solving, Analytics, Collaboration, Attention to Detail, Time Management, Sales Support, Marketing Support, Self-Starter, MS Office Skills

ASSUMPTION: The interview process for this role is designed to assess the candidate's problem-solving skills, communication skills, and understanding of digital advertising and campaign launch processes. The typical process involves phone or video screens, on-site or virtual interviews, and a final interview with the Director of Advertising Operations.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
  • Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Familiarity with Microsoft Office Suite, project management tools, and digital advertising platforms is required for this role. Experience with creative design tools would be beneficial but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Quality
  • Independence
  • Innovation
  • Community
  • Diversity
  • Inclusion

Work Style:

  • Collaborative and team-oriented
  • Performance-driven and results-focused
  • Adaptable and responsive to change
  • Customer-centric and committed to exceptional service

Self-Assessment Questions:

  • Do you thrive in a fast-paced, team-oriented environment where your contributions directly support successful advertising campaigns?
  • Are you comfortable managing multiple projects simultaneously and multitasking to meet deadlines?
  • Do you possess strong communication skills and the ability to work with diverse teams, including clients and internal stakeholders?
  • Are you a self-starter with a proactive approach to problem-solving and a willingness to learn new tools and platforms?

ASSUMPTION: Hearst Newspapers values employees who are collaborative, performance-driven, adaptable, and customer-centric. Candidates who are self-starters with strong communication skills and a proactive approach to problem-solving will thrive in this role.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and meeting tight deadlines
  • Dealing with difficult clients or internal stakeholders
  • Keeping up with changes in digital advertising platforms and tools
  • Balancing work and personal life in a hybrid work arrangement

ASSUMPTION: While this role offers many opportunities for growth and professional development, it also presents challenges that require strong project management skills, adaptability, and a willingness to learn new tools and platforms.

πŸ“ˆ Similar Roles Comparison

  • Campaign Launch Specialist vs. Digital Advertising Coordinator: The Campaign Launch Specialist role is more focused on post-sale client management and campaign execution, while the Digital Advertising Coordinator role may involve more pre-sale activities and account management.
  • Industry-specific context: The newspaper publishing industry is evolving, with a growing emphasis on digital advertising and innovative revenue streams. This role offers the opportunity to work in a dynamic and changing environment.
  • Career path comparison: The Campaign Launch Specialist role can lead to advancement to a Senior Campaign Launch Specialist or similar role, with opportunities for expansion into other areas of advertising operations or management.

ASSUMPTION: While this role shares similarities with other digital advertising roles, it is unique in its focus on post-sale client management and campaign execution within the newspaper publishing industry.

πŸ“ Sample Projects

  • Managing the launch of a multi-channel advertising campaign for a major retail client, including banner ads, social media ads, email marketing, and streaming video ads
  • Collaborating with cross-functional teams to develop and implement a new campaign launch process, improving efficiency and reducing errors
  • Conducting regular campaign performance reviews and providing data-driven recommendations to optimize results

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Campaign Launch Specialist role, from managing campaign launches to process improvement and performance optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the typical campaign launch process and how this role fits into it?
  • How does this role collaborate with sales executives and internal teams to ensure campaign success?
  • What are the key challenges facing the advertising operations department, and how does this role address them?
  • How does this role support the company's commitment to exceptional client service and customer-centricity?
  • What opportunities are there for professional development and career growth within the advertising operations department and the broader organization?

ASSUMPTION: These key questions help candidates understand the role's responsibilities, challenges, and growth opportunities, as well as the company's culture and commitment to employee development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience in digital advertising, marketing support, or client-facing coordination roles
  • Prepare examples of successful campaign launches or projects that demonstrate your ability to gather, validate, and organize information
  • Follow up with the Advertising Operations Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.