📌 Core Information
🔹 Job Title: Campaign Lead (Rice)
🔹 Company: BASF SE
🔹 Location: Jakarta, Indonesia
🔹 Job Type: On-site
🔹 Category: Agriculture, Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving and executing marketing campaigns for rice products
- Aligning campaigns with crop strategy and portfolio focus
- Supporting sales goals and team with insights and training
- Monitoring campaign advertisement and promotional budgets
- Planning and reviewing sample allocation based on campaign plans
ASSUMPTION: This role requires a good understanding of the agriculture industry and marketing strategies to effectively drive campaigns and support sales teams.
📋 Key Responsibilities
✅ Planning and monitoring campaigns for sales teams based on crop strategy and portfolio focus
✅ Reviewing campaign advertisement and promotional budget allocation
✅ Planning and reviewing sample allocation based on campaign plans
✅ Defining, planning, and monitoring material promotion based on field needs and market competitiveness
✅ Creating new product launch execution plans and driving unique value propositions
✅ Supporting marketing data for pre-demand reviews and brand plans
✅ Collaborating with cross-functional teams to ensure cohesive project delivery
ASSUMPTION: The role may involve occasional travel to visit production sites and meet with sales teams.
🎯 Required Qualifications
Education: Bachelor's degree in agriculture, agribusiness, or marketing
Experience: Minimum 3 years' experience in a related role (e.g., Campaign Manager, Product Manager, Marketing)
Required Skills:
- Communication and collaboration skills
- Ability to analyze market trends and incorporate findings into strategic planning
- Proficiency in utilizing industry-specific software and tools for data analysis and reporting
- Adaptability to dynamic work environments and evolving project scopes
Preferred Skills:
- Basic knowledge of agriculture practices
- Fluency in English and local language(s)
ASSUMPTION: Candidates with experience in the agriculture or chemical industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: IDR 25,000,000 - 35,000,000 per year (AI-estimated, based on industry standards for mid-level marketing roles in Indonesia)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on BASF products
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime
ASSUMPTION: Salary and benefits may vary based on individual qualifications and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Chemical Manufacturing, focusing on agricultural solutions
Company Size: 10,001+ employees (global), with a significant presence in Indonesia
Founded: 1865, with operations in Indonesia since 1976
Company Description:
- BASF is the world's leading chemical company, with a strong focus on sustainability
- The company offers a wide range of products and solutions, including agricultural solutions
- BASF Indonesia contributes to the success of customers in nearly all industries, including agriculture
Company Specialties:
- Chemicals
- Performance Products
- Functional Materials & Solutions
- Agricultural Solutions
Company Website: basf.com
ASSUMPTION: BASF Indonesia operates under the global company's mission to create chemistry for a sustainable future.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth in marketing and management roles
Reporting Structure: This role reports directly to the Regional Crop Manager
Work Arrangement: On-site, with occasional travel to production sites and sales team meetings
Growth Opportunities:
- Progression to senior marketing roles or management positions
- Expansion of responsibilities to cover additional crop areas or regions
- Development of leadership and mentoring skills through team collaborations
ASSUMPTION: Successful candidates may have opportunities to work on international projects or transfer to other BASF locations.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with collaborative workspaces
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a vibrant business environment
- The city offers a mix of traditional and modern culture, with numerous attractions and amenities
- Jakarta has a tropical climate, with high temperatures and humidity year-round
Work Schedule: Standard office hours (8:00 AM - 5:00 PM, Monday - Friday), with flexibility for occasional overtime
ASSUMPTION: The work environment may involve occasional travel to production sites and sales team meetings, as well as collaboration with remote teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing and campaign planning skills
- Industry knowledge and understanding of the agriculture sector
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing and campaign management experience
- Demonstrate understanding of the agriculture industry and BASF's products
- Showcase strong communication and collaboration skills
- Prepare examples of successful campaign strategies and results
ATS Keywords: Campaign management, marketing strategy, market analysis, data analysis, brand planning, agricultural solutions, rice products
ASSUMPTION: The application process may take up to 4-6 weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management software (e.g., Hootsuite, Sprout Social)
- Data analysis tools (e.g., Excel, Google Analytics)
- Industry-specific software and tools (e.g., agriculture-specific databases, market research platforms)
ASSUMPTION: The role may require proficiency in specific industry-specific software and tools, depending on the company's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- We create chemistry for a sustainable future
- We combine economic success with environmental protection and social responsibility
- We foster collaboration and innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on delivering results and driving growth
Self-Assessment Questions:
- How do you align with BASF's commitment to sustainability and social responsibility?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it?
- How do you approach collaboration with cross-functional teams to ensure cohesive project delivery?
ASSUMPTION: Successful candidates will demonstrate a strong fit with BASF's company values and work style, as well as a genuine interest in the agriculture industry and the company's mission.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with remote teams and stakeholders across different time zones
- Adapting to changes in market trends and campaign strategies
- Balancing the need for data-driven decision-making with the ability to act quickly and decisively
ASSUMPTION: Successful candidates will have experience managing multiple priorities and working effectively with remote teams.
📈 Similar Roles Comparison
- This role focuses specifically on rice products, whereas similar marketing roles may cover a broader range of crops or product categories
- As a mid-level role, this position offers opportunities for growth and development within the marketing function
- Compared to other marketing roles, this position may require a stronger understanding of the agriculture industry and its specific market dynamics
ASSUMPTION: Candidates with experience in similar marketing roles within the agriculture industry may have an advantage in this position.
📝 Sample Projects
- Developing and executing a marketing campaign for a new rice product launch
- Analyzing market trends and competitor activities to inform campaign strategies
- Collaborating with the sales team to create targeted promotional materials and training resources
ASSUMPTION: Sample projects may vary depending on the specific needs of the company and the market at the time of application.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy for rice products?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company support the professional development of marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you better understand the company's expectations and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BASF Careers portal
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
- Prepare examples of successful campaign strategies and results to discuss during the interview
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
