Campaign Management Analyst

📌 Core Information

🔹 Job Title: Campaign Management Analyst

🔹 Company: Vertiv

🔹 Location: Bangkok, Thailand

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in market analysis and customer intelligence projects
• Overseeing local execution of regional marketing programs
• Engaging with customers and partners to measure success and enhance marketing initiatives
• Collaborating with local and regional teams to ensure effective communication and program execution

ASSUMPTION: This role requires a balance between following regional marketing programs and adapting them to local nuances. Strong communication and collaboration skills are crucial for success.

📋 Key Responsibilities

✅ Assisting the Local Market Unit in Market Analysis and Customer Intelligence projects

✅ Overseeing local execution of regional marketing programs, using both central and local resources

✅ Maintaining and updating dashboards for each program, tracking activity, results, and budgets

✅ Interacting with customers and partners to gain feedback and enhance marketing initiatives

✅ Coordinating with local stakeholders and suppliers as needed

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Strong project management and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or equivalent

Experience: Minimum of 3 years of experience in marketing functions of a similar industry

Required Skills:

• Strong knowledge and experience in marketing communications, demand generation, and media relations
• Strong English communication skills and experience working in a multicultural environment
• Proficient in using marketing tools and platforms for program execution and measurement

Preferred Skills:

• Experience with CRM systems for customer engagement and feedback analysis
• Familiarity with digital marketing and social media marketing strategies

ASSUMPTION: Candidates with experience in the appliances, electrical, and electronics manufacturing industry may have an advantage. Familiarity with the local market and customer base is also beneficial.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing role with 2-5 years of experience in Bangkok, Thailand, the estimated salary range is THB 600,000 - 900,000 per year (USD 18,000 - 27,000).

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Vertiv products

Working Hours: Full-time, Monday to Friday, with potential flexibility for remote work

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Vertiv operates in the appliances, electrical, and electronics manufacturing industry, focusing on critical digital infrastructure for applications in data centers, communication networks, and commercial and industrial environments.

Company Size: Vertiv is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Vertiv was founded in 2016, following the spin-off from Emerson Electric.

Company Description:

• Vertiv is a global leader in critical digital infrastructure, delivering end-to-end power and cooling technologies to help customers stay resilient, optimized, and future-ready.
• The company pioneers and delivers innovative technologies and global services to support the digital world's growth and evolution.
• Vertiv is committed to fueling the revolution of the digital world by keeping technology ecosystems running efficiently and without interruption.

Company Specialties:

• Thermal Management
• IT Management
• Power Management
• Unified Infrastructure
• Software
• Services and Consulting
• Data Centers
• Communication Networks
• and Commercial and Industrial Environments

Company Website: http://www.Vertiv.com

ASSUMPTION: Vertiv's extensive global presence and diverse product offerings provide ample opportunities for career growth and skill development.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing functions.

Reporting Structure: The Campaign Management Analyst will report to the Asia Marketing Team and collaborate with local stakeholders and regional marketing leaders.

Work Arrangement: This role requires on-site work at the Bangkok, Thailand office, with potential flexibility for remote work.

Growth Opportunities:

• Expanding skills in digital marketing and customer engagement
• Gaining experience in regional marketing program management
• Developing leadership skills through team collaboration and stakeholder management

ASSUMPTION: This role offers opportunities for career growth within the marketing function and potentially into regional or global marketing leadership positions.

🌍 Location & Work Environment

Office Type: Vertiv's Bangkok office is a modern, collaborative workspace that fosters innovation and teamwork.

Office Location(s): 505 N. Cleveland Ave., Westerville, Columbus, OH 43082, US

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving business environment
• The city offers numerous opportunities for professional networking and personal growth
• Bangkok's strategic location in Southeast Asia facilitates regional travel and collaboration

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible work arrangements may be available.

ASSUMPTION: Working in Bangkok offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for international candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and local team members
• Final interview with regional marketing leadership

Key Assessment Areas:

• Communication and presentation skills
• Marketing strategy and program management
• Cultural awareness and adaptability
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of Vertiv's business and your fit for the role
• Be ready to discuss specific marketing campaigns or projects you've worked on and the results you achieved

ATS Keywords: Marketing Communications, Demand Generation, Media Relations, Customer Intelligence, Program Execution, Digital Marketing, Social Media Marketing, Customer Outreach, Feedback Analysis, Reporting, Collaboration, Multicultural Experience

ASSUMPTION: The application process may vary depending on the hiring manager and regional marketing leadership's preferences. Staying informed about Vertiv's marketing strategies and recent campaigns will help you prepare for the interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Results-driven
• Adaptable
• Data-informed
• Team-oriented
• Customer-focused

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your marketing strategies?
• Can you provide an example of a time when you had to adapt your marketing plan due to changing circumstances?
• How do you collaborate effectively with cross-functional teams to achieve marketing objectives?

ASSUMPTION: Candidates who align with Vertiv's company values and work style will be more likely to succeed in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Balancing regional marketing programs with local nuances and requirements
• Managing multiple stakeholders and ensuring effective communication across teams
• Adapting to a fast-paced, dynamic work environment
• Developing a deep understanding of Vertiv's products and services, as well as the local market and customer base

ASSUMPTION: Addressing these challenges proactively and seeking support from colleagues and managers will help candidates succeed in this role.

📈 Similar Roles Comparison

• Compared to a Marketing Coordinator role, this position requires more strategic thinking and program management experience
• Unlike a Marketing Manager role, this position focuses more on executing regional marketing programs rather than developing overall marketing strategy
• This role offers opportunities for career growth into regional or global marketing leadership positions, similar to a Marketing Director or Vice President of Marketing role

ASSUMPTION: Understanding the differences and similarities between related marketing roles will help candidates determine if this position is the right fit for their career goals.

📝 Sample Projects

• Developing and executing a regional marketing campaign to promote a new Vertiv product
• Analyzing customer feedback and market trends to inform marketing strategy and program adjustments
• Collaborating with local stakeholders to create targeted content and messaging for the Thai market

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Campaign Management Analyst role. Candidates should be prepared to discuss their relevant experience and how it applies to these projects.

❓ Key Questions to Ask During Interview

• How does this role fit into Vertiv's overall marketing strategy and goals?
• What are the key priorities for this role in the first 90 days?
• How does the local marketing team collaborate with regional and global marketing leadership?
• What opportunities are there for professional development and career growth within the marketing function?
• How does Vertiv support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates a candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of Vertiv's business and your fit for the role
• Research recent Vertiv marketing campaigns and be prepared to discuss them during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.