📌 Core Information
🔹 Job Title: Campaign Management Lead (m/f/d)
🔹 Company: BFS Finance
🔹 Location: Berlin, Verl, Stockholm
🔹 Job Type: Full-time, Unlimited
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (flexible working conditions available)
🚀 Job Overview
Key aspects of this role include:
- Leading a cross-functional team of 10 experts in growth marketing, UX, reporting, and market research
- Orchestrating full-funnel, international marketing campaigns for both consumers (B2C) and merchants (B2B)
- Optimizing account-based and platform-based marketing processes to drive high-quality leads and revenue growth
- Championing audience insights and persona development to inform campaign messaging and targeting
- Collaborating closely with Product, Commercial, Legal, and Country Leads to ensure market fit and delivery success
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a diverse team and drive marketing success across multiple channels and regions.
📋 Key Responsibilities
✅ Lead, coach, and inspire a team of 10 experts in growth marketing, UX, reporting, and market research
✅ Foster a high-performance culture focused on ownership, speed, and learning
✅ Own the development and execution of full-funnel, international marketing campaigns for B2B and B2C
✅ Optimize account-based and platform-based marketing processes to drive high-quality leads and revenue growth
✅ Champion audience insights and persona development to inform campaign messaging and targeting
✅ Define and monitor marketing KPIs, ensuring campaign efficiency, lead quality, and strong ROI
✅ Drive UX and reporting excellence to ensure campaigns meet experience, legal, and brand standards
✅ Collaborate closely with Product, Commercial, Legal, and Country Leads to ensure market fit and delivery success
ASSUMPTION: This role involves a high degree of strategic planning, team coordination, and stakeholder management to ensure successful campaign execution and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in leading data-driven marketing teams, with a focus on strategic campaign execution across B2B and B2C
Required Skills:
- Strong leadership and team management skills
- Analytical mindset with fluency in KPIs, marketing performance metrics, and campaign automation
- Excellent communication and stakeholder management skills; fluent in English, German is a plus
- Ability to prioritize and focus on what truly matters, with a 'can-do' attitude and ambition to continuously learn and evolve
Preferred Skills:
- Experience in fintech, financial services, or other regulated industries
- Fluency in additional languages
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in data-driven campaigns, team leadership, and stakeholder management.
💰 Compensation & Benefits
Salary Range: €35 per hour (AI-estimated, based on experience level and industry standards)
Benefits:
- Flexible working conditions
- Opportunities for professional growth and development
- Competitive compensation package
Working Hours: 40 hours per week, with flexible working conditions available
ASSUMPTION: The salary range is estimated based on the provided experience level and industry standards for marketing leadership roles in Germany and Sweden.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees (mid-size company, offering opportunities for growth and impact)
Founded: Not specified (well-established company with a strong presence in the industry)
Company Description:
- BFS Finance understands the needs of businesses and focuses on administrative relief, accelerating cash flow, minimizing risks, and maximizing growth opportunities
- The company specializes in B2B Factoring, Inhouse Factoring, Factoring, B2B BNPL, and Full-Service Factoring
- BFS Finance aims to keep clients' finances in view, allowing them to focus on their business vision and industry advancement
Company Specialties:
- B2B Factoring
- Inhouse Factoring
- Factoring
- B2B BNPL
- Liquidität
- Forderungsmanagement
- Forderungsausfallschutz
- Factoring für den Mittelstand
- and Full-Service Factoring
Company Website: bfs-finance.com
ASSUMPTION: BFS Finance is a well-established company in the financial services industry, offering a range of factoring and liquidity management services for businesses.
📊 Role Analysis
Career Level: Mid-level to senior marketing leadership role, with opportunities for growth and development
Reporting Structure: This role leads a team of 10 marketing experts and collaborates closely with various departments, reporting directly to the company's leadership
Work Arrangement: Hybrid, with flexible working conditions available
Growth Opportunities:
- Leading and developing a team of marketing experts
- Gaining experience in international marketing campaigns and cross-functional collaboration
- Potential career advancement within the company's marketing or leadership teams
ASSUMPTION: This role offers significant opportunities for professional growth and development, both in terms of team leadership and marketing expertise.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Berlin, Verl, and Stockholm
Office Location(s): Carl-Bertelsmann Straße 23, Gütersloh, Nordrhein-Westfalen 33332, DE (headquarters); additional offices in Berlin, Verl, and Stockholm
Geographic Context:
- Berlin: Vibrant, multicultural city with a strong tech and startup scene
- Verl: Smaller city in North Rhine-Westphalia, offering a more laid-back atmosphere
- Stockholm: Capital of Sweden, known for its innovative tech industry and high quality of life
Work Schedule: Flexible, with opportunities for remote work and a focus on results and performance
ASSUMPTION: The hybrid work arrangement and flexible working conditions allow for a good work-life balance and the ability to tailor the work environment to individual preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Strategic thinking and campaign planning
- Leadership and team management skills
- Communication and stakeholder management abilities
- Analytical mindset and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Demonstrate your understanding of the company's services and target audience
ATS Keywords: Data-driven marketing, strategic campaign execution, account-based marketing, full-funnel campaigns, leadership, cross-functional team management, analytical skills, KPI monitoring, UX excellence, stakeholder management, communication skills, fintech experience, B2B marketing, B2C marketing, market research, campaign automation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership skills, and data-driven approach to marketing.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Understanding clients' needs and moving their business forward
- Providing exceptional service and support
- Continuous learning and improvement
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous optimization
- Focus on results and performance, with a flexible work environment
Self-Assessment Questions:
- Do you have a strong understanding of the financial services industry and its target audience?
- Are you comfortable leading and managing a diverse team of marketing experts?
- Do you thrive in a collaborative, data-driven work environment, focused on continuous improvement?
ASSUMPTION: BFS Finance values candidates who are passionate about understanding clients' needs, providing exceptional service, and continuously learning and improving in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing a team of marketing experts with diverse skills and backgrounds
- Balancing international marketing campaigns and cross-functional collaboration
- Optimizing marketing processes to drive high-quality leads and revenue growth in a competitive market
- Adapting to the unique needs and preferences of B2B and B2C target audiences
ASSUMPTION: This role presents several challenges, including team management, cross-functional collaboration, and adapting to diverse target audiences, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position offers a unique focus on international, cross-functional marketing campaigns for both B2B and B2C audiences
- In the financial services industry, this role is comparable to other marketing management positions, with a focus on data-driven campaigns and strategic planning
- Career-wise, this role offers opportunities for growth and development in marketing leadership, with potential paths to senior management or specialized marketing roles
ASSUMPTION: This role is unique in its focus on international, cross-functional marketing campaigns for both B2B and B2C audiences, offering significant opportunities for growth and development in marketing leadership.
📝 Sample Projects
- Developing and executing a full-funnel marketing campaign for a new B2B product launch, driving measurable business results
- Optimizing account-based marketing processes to improve lead quality and revenue growth for an existing B2C service
- Championing audience insights and persona development to inform campaign messaging and targeting for a new, international marketing initiative
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the marketing campaigns and initiatives led by this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does the company support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach cross-functional collaboration and stakeholder management, particularly with Product, Commercial, Legal, and Country Leads?
- What are the most rewarding aspects of working at BFS Finance, according to current team members?
ASSUMPTION: These interview questions aim to provide insight into the role's dynamics, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
