Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Henry Schein

🔹 Location: United Kingdom - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-20

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Hybrid (Remote with occasional office presence)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated multi-channel marketing campaigns to generate leads and support revenue goals.
• Collaborating with internal teams and regional leads to ensure campaign strategies align with broader business objectives.
• Managing and coordinating the end-to-end execution of campaigns, including brief creation, creative asset development, content creation, campaign launch, and performance tracking.
• Monitoring and analyzing campaign performance across various channels, using data and insights to optimize tactics, improve results, and adjust strategies as needed.
• Working closely with the Marketing Operations team and Revenue Operations Manager to ensure campaigns are optimized for automation, personalization, and efficient lead nurturing.

ASSUMPTION: This role requires a strong understanding of digital marketing channels and tactics, as well as experience with marketing automation platforms to execute, track, and optimize campaigns.

📋 Key Responsibilities

✅ Developing and executing integrated multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising, to generate leads and support revenue goals.

✅ Collaborating with internal teams and regional leads to ensure campaign strategies align with broader business objectives and are executed seamlessly.

✅ Defining campaign objectives, target regional audiences, and key performance indicators (KPIs), ensuring that all activities are aligned with the overall marketing and business strategies.

✅ Managing and coordinating the end-to-end execution of campaigns, including brief creation, creative asset development, content creation, campaign launch, and performance tracking.

✅ Monitoring and analyzing campaign performance across various channels, using data and insights to optimize tactics, improve results, and adjust strategies as needed.

✅ Working closely with the Marketing Operations team and Revenue Operations Manager to ensure campaigns are optimized for automation, personalization, and efficient lead nurturing.

✅ Ensuring campaign messaging is consistent across all channels and aligns with the company’s brand voice and value propositions.

✅ Managing campaign budgets, ensuring optimal allocation of resources across channels to maximize ROI.

✅ Collaborating with external partners, agencies, and vendors to support campaign execution when necessary.

✅ Reporting on campaign performance and providing insights and recommendations to stakeholders, including senior leadership, on how to improve future campaigns.

✅ Continuously testing and experimenting with new campaign tactics and channels to identify innovative ways to engage prospects and generate leads.

ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple campaigns, in different regions and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in campaign management, marketing, or related fields, preferably in B2B or SaaS marketing.

Required Skills:

• Proven experience in developing and executing multi-channel marketing campaigns that drive lead generation and revenue growth.
• Strong understanding of digital marketing channels and tactics, including email marketing, social media, content marketing, paid advertising, and SEO.
• Experience with marketing automation platforms to execute, track, and optimize campaigns.
• Excellent project management skills with the ability to manage multiple campaigns, in different regions and deadlines simultaneously.
• Strong analytical skills with the ability to interpret data, measure campaign effectiveness, and optimize strategies based on insights.
• Detail-oriented with a focus on ensuring all campaigns are executed with accuracy and within set timelines.
• Strong communication skills, with the ability to collaborate effectively across teams and present campaign results to senior leadership.
• Creative problem-solving skills and the ability to think outside the box to develop innovative campaign strategies.
• Project management expertise, ability to work in a fast-paced environment and adapt to changing priorities.

Preferred Skills:

• Experience with CRM systems, such as Salesforce or HubSpot.
• Familiarity with marketing analytics tools, such as Google Analytics or Tableau.
• Knowledge of the dental industry or healthcare sector.

ASSUMPTION: While not explicitly stated, a strong understanding of the dental industry or healthcare sector may be beneficial for this role, as the company specializes in dental software solutions.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Estimated based on industry standards for a Campaign Manager role in the UK with 3+ years of experience)

Benefits:

• Competitive benefits package, including health insurance and pension plans.
• Flexible working arrangements, with a hybrid remote/office work arrangement.
• Opportunities for professional development and career growth within the company.
• Inclusive and supportive work environment, with a focus on diversity, equity, and inclusion.

Working Hours: Full-time position, typically working 37.5 hours per week, Monday to Friday. Occasional weekend work may be required to support campaign launches or events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Campaign Manager role in the UK with 3+ years of experience. The actual salary may vary depending on the candidate's qualifications, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on dental software solutions.

Company Size: Henry Schein is a large, global company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: 1932, with a rich history in the dental industry and a strong commitment to innovation and customer success.

Company Description:

• Henry Schein is a solutions company for health care professionals powered by a network of people and technology.
• The company provides valued solutions that help improve operational success and clinical outcomes for office-based dental and medical practitioners.
• Henry Schein operates through a centralized and automated distribution network, with a selection of over 300,000 branded products and Henry Schein corporate brand products in their distribution centers.

Company Specialties:

• Dental Supplies and Medical Supplies

Company Website: http://www.henryschein.com

ASSUMPTION: Henry Schein's focus on dental software solutions and commitment to customer success make it an attractive employer for candidates interested in the dental industry or healthcare sector.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience), with opportunities for career growth and development within the company.

Reporting Structure: The Campaign Manager reports directly to the Head of Growth Marketing.

Work Arrangement: Hybrid (Remote with occasional office presence), with flexible working arrangements to support work-life balance.

Growth Opportunities:

• Progression to senior campaign management roles or specializations within the marketing department.
• Opportunities to work on cross-functional projects and collaborate with teams across the organization.
• Potential to transition into other areas of the business, such as product management or sales, based on individual interests and skills.

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-person collaboration, allowing for flexibility and a healthy work-life balance.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with occasional office presence), with the option to work from home most of the time and attend the office for team meetings, training, or events.

Office Location(s): The company's headquarters is in Melville, NY, USA, but this role is based in the United Kingdom and can be performed remotely.

Geographic Context:

• The United Kingdom offers a diverse and vibrant culture, with a strong dental industry and healthcare sector.
• The remote work arrangement allows for flexibility in location, with the opportunity to live and work from various parts of the UK.
• The company's global presence provides opportunities for international collaboration and exposure to diverse markets.

Work Schedule: Full-time position, typically working 37.5 hours per week, Monday to Friday. Occasional weekend work may be required to support campaign launches or events.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, combining the flexibility and comfort of remote work with the social interaction and collaboration of an office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Campaign management skills and experience
• Understanding of digital marketing channels and tactics
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant campaign management experience and digital marketing skills.
• Prepare examples of successful campaigns you've managed in the past, including metrics and results.
• Research the company and the role to demonstrate your understanding of the business and your fit for the position.
• Practice common interview questions and be prepared to discuss your approach to campaign management, data analysis, and collaboration.

ATS Keywords: Campaign Management, Marketing, Lead Generation, Digital Marketing, Email Marketing, Social Media, Content Marketing, Paid Advertising, SEO, Marketing Automation, Project Management, Analytical Skills, Communication Skills, Creative Problem-Solving, Collaboration, Data Interpretation

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce or HubSpot CRM)
• Marketing analytics tools (e.g., Google Analytics or Tableau)
• Project management tools (e.g., Asana, Trello, or Jira)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack and the candidate's experience and preferences.

👔 Cultural Fit Considerations

Company Values:

• Each Person is as Important as the Next
• Open Communication
• Diversity & Inclusion
• Corporate Citizenship
• Shared Success
• Ethics
• Recognise Creativity & Encourage it
• People are our Greatest Asset

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable analyzing data and using insights to inform campaign strategies and tactics?
• Do you have a creative approach to problem-solving and a willingness to take calculated risks to drive results?

ASSUMPTION: Henry Schein's commitment to diversity, inclusion, and open communication creates an inclusive and supportive work environment that values individual contributions and fosters collaboration.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with varying deadlines and regional nuances
• Balancing remote work and in-person collaboration in a hybrid work arrangement
• Adapting to changing priorities and shifting campaign objectives
• Ensuring consistent messaging and branding across all marketing channels

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to campaign management.

📈 Similar Roles Comparison

• Compared to other campaign management roles, this position offers a unique focus on the dental industry and healthcare sector, providing an opportunity to specialize in a specific vertical.
• Henry Schein's global presence and commitment to innovation offer opportunities for international collaboration and exposure to cutting-edge marketing technologies.
• As a mid-sized company, Henry Schein offers a balance between the structure and resources of a larger organization and the agility and flexibility of a startup, providing opportunities for career growth and development.

ASSUMPTION: This role offers a unique blend of industry focus, global exposure, and organizational balance, making it an attractive opportunity for candidates seeking to specialize in the dental industry or healthcare sector.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new dental software product, including email marketing, social media advertising, and content marketing.
• Analyzing campaign performance data to optimize tactics and improve results, leading to a 20% increase in lead generation within the first three months of the campaign.
• Collaborating with cross-functional teams to create targeted and personalized marketing content, resulting in a 15% increase in customer engagement and a 10% increase in sales qualified leads.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful marketing campaigns, analyze data to optimize results, and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to campaign management and how it aligns with industry best practices?
• How does the company support the professional development and career growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work arrangement?

ASSUMPTION: These interview questions demonstrate the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant campaign management experience and digital marketing skills.
• Prepare examples of successful campaigns you've managed in the past, including metrics and results.
• Research the company and the role to demonstrate your understanding of the business and your fit for the position.
• Practice common interview questions and be prepared to discuss your approach to campaign management, data analysis, and collaboration.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.