Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Virgin

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time, Hybrid (approx. once per week in the office)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (London hub once a week)

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end campaign delivery for brand awareness and acquisition across the UK and US
• Collaborating with internal teams and external partners for creative development and execution
• Optimizing campaign journeys to enhance engagement, conversion, and brand loyalty
• Managing a team and supporting their professional growth
• Working with a diverse range of stakeholders across matrix organizations

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and creative problem-solving.

📋 Key Responsibilities

✅ Lead the development and execution of integrated campaigns across digital, CRM, social, and paid channels, ensuring alignment with business goals

✅ Define measurable success metrics and use data insights to refine audience targeting and messaging

✅ Oversee creative production for Virgin Red and Partner campaigns (UK & US), ensuring brand consistency

✅ Manage campaign operations, ensuring all marketing activities are on-brand, compliant, and strategically aligned

✅ Optimize end-to-end campaign journeys to enhance engagement, conversion, and brand loyalty

✅ Lead and support a team, ensuring effective digital inventory management and data-driven performance tracking

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and operational management, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in integrated campaign delivery, project management, and brand management

Required Skills:

• Proven experience in managing multi-channel campaigns, paid media production, and asset delivery
• Strong data analysis and interpretation skills
• Excellent project management and stakeholder communication skills
• Fluency in English (written and spoken)

Preferred Skills:

• Experience in loyalty, travel, or financial sectors
• Familiarity with MarTech or project management tools (e.g., Contentful, Braze, Monday.com)
• Experience collaborating with creative agencies to develop and execute campaigns

ASSUMPTION: Candidates with a strong background in integrated marketing, a data-driven mindset, and experience managing teams will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £55,000 - £62,000 per year (based on experience and qualifications)

Benefits:

• Unlimited Leave
• Learning Budget
• Health Care
• Family Support
• Pension Plan
• Flexible Volunteering

Working Hours: Full-time, with flexible working arrangements available

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 5-10 years of experience in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically loyalty and rewards programs

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2015, with a brief history focused on building a strong rewards program for Virgin customers

Company Description:

• Virgin Red is a rewards club that offers customers the opportunity to earn Virgin Points across a vast partner network, unlocking everyday rewards and exclusive experiences
• The company serves as the Virgin network hub, fostering deeper customer understanding and opening doors for partners
• Virgin Red is bold, distinctive, and customer-centric, reflecting the broader Virgin brand values

Company Specialties:

• Loyalty and rewards programs
• Customer engagement and retention
• Data-driven marketing strategies

Company Website: https://www.virgin.com/red

ASSUMPTION: Virgin Red is part of the broader Virgin Group, which includes various businesses across industries such as travel, finance, and space exploration. This role may involve collaboration with other Virgin Group companies.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the Head of Marketing and may oversee junior marketing team members

Work Arrangement: Hybrid, with approximately one day per week in the London office and the remainder of the time working remotely

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Head of Marketing
• Expanding responsibilities to include additional markets or product lines
• Developing expertise in specific areas, such as data analysis, creative strategy, or campaign optimization

ASSUMPTION: This role offers opportunities for professional growth and development within the Virgin Group, as well as the broader marketing industry.

🌍 Location & Work Environment

Office Type: Hybrid, with a London hub and remote work options

Office Location(s): Whitfield Studios, 50A Charlotte St, London, England W1T 2NS, GB

Geographic Context:

• The role is based in London, a major global city with a vibrant cultural scene and extensive networking opportunities
• London offers a diverse range of neighborhoods and communities, with a strong focus on work-life balance
• The city is well-connected by public transportation, making it easy to commute to the office or explore the surrounding areas

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and focus, with the opportunity to build strong relationships with colleagues while maintaining a flexible work schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the hiring manager
• Second-round interview with the marketing team
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Stakeholder communication and management
• Cultural fit and alignment with Virgin Group values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful campaigns you've led or contributed to, focusing on data-driven results and creative problem-solving
• Demonstrate your understanding of the Virgin Group and Virgin Red's mission and values in your application materials

ATS Keywords: Integrated campaign delivery, project management, brand management, multi-channel campaigns, paid media production, asset delivery, data insights, audience targeting, stakeholder management, campaign optimization, team leadership

ASSUMPTION: The interview process for this role may involve a combination of behavioral, situational, and technical questions, focusing on the candidate's ability to lead campaigns, manage teams, and drive results.

🛠️ Tools & Technologies

• Contentful (CMS)
• Braze (Customer engagement platform)
• Monday.com (Project management tool)
• Google Analytics
• Social media platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Daring
• Disruptive
• Customer-centric

Work Style:

• Collaborative
• Data-driven
• Adaptable

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment where you can take initiative and drive change?
• Are you passionate about creating engaging customer experiences and driving results through data-informed strategies?
• Do you enjoy working collaboratively with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Candidates who align with Virgin Group's values and work style will be well-suited for this role and the broader Virgin culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Balancing strategic thinking with hands-on execution, which may involve shifting priorities and tight deadlines
• Collaborating with diverse stakeholders across matrix organizations, requiring strong communication and negotiation skills
• Adapting to a hybrid work environment, which may present unique challenges in terms of communication and team building

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to changing circumstances.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Campaign Manager position in other organizations, but with a focus on the unique aspects of the Virgin Group and Virgin Red's rewards program
• Compared to other marketing roles, this position offers the opportunity to work with a well-known global brand and contribute to a unique customer rewards program
• Career progression may involve moving into a senior marketing role within the Virgin Group or exploring opportunities in related industries, such as customer loyalty or data-driven marketing

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it may align with their career goals.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive customer engagement and reward redemptions
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with creative agencies to develop campaign assets that align with Virgin Red's brand guidelines and customer preferences

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the organization's priorities and goals.

❓ Key Questions to Ask During Interview

• How does this role contribute to Virgin Red's overall business strategy, and how will my work impact the company's success?
• Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
• How does Virgin Red support the professional development and growth of its employees, particularly in marketing roles?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Virgin Red approach work-life balance, and what support is available to help employees maintain a healthy work-life equilibrium?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on campaign management, data analysis, and stakeholder communication
• Prepare examples of successful campaigns you've led or contributed to, demonstrating your ability to drive results and adapt to changing circumstances
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.