Campaign Manager (12 month FTC)

📌 Core Information

🔹 Job Title: Campaign Manager (12 month FTC)

🔹 Company: DEPT®

🔹 Location: London, United Kingdom

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and executing customer-facing lifecycle marketing campaigns globally
• Working cross-functionally with various teams to develop and launch campaigns
• Managing campaign performance and providing insights to inform scaling decisions
• Collaborating with global teams to deliver campaigns and share results

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Build and launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns, including:

• Developing high-quality creative assets and working cross-functionally with relevant teams
• Supporting audience segmentation and targeting efforts in partnership with the Team Lead and other teams
• Ensuring seamless execution and launch of customer-facing campaigns as the owner of operational execution
• Ownership of campaign reporting and collecting insights to inform scaling decisions for tests
• Ownership of project timeline, including tracking campaign development and keeping relevant stakeholders informed

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage multiple stakeholders.

🎯 Required Qualifications

Education: University degree in a relevant area is a plus

Experience: 3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)

Required Skills:

• Proven experience in digital marketing, with a focus on CRM and owned channels
• Strong project management skills, with a high level of organisation and attention to detail
• Ability to work cross-functionally and collaborate with global teams
• Customer-centric mindset with a passion for creating personalised customer experiences
• Strong analytical skills and ability to draw insights from data

Preferred Skills:

• Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing
• Demonstrated passion or past experience within one or multiple eBay categories such as Fashion, Collectibles, Trading Cards or Motors

ASSUMPTION: While a university degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (pro-rata for 12-month contract)

Benefits:

• Healthcare with Bupa or Medicash
• 26 days’ holiday exclusive of bank holidays
• Mental health support
• Company pension scheme with The People’s Pension
• Enhanced family friendly policies
• Flexible, hybrid working policy
• Ride to work scheme
• Buddy Program

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a global digital agency that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, providing a boutique culture with global scale.

Founded: DEPT® was founded in 2015 and has since grown into a leading digital agency with a strong focus on innovation and technology.

Company Description:

• DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
• The company invests in innovation, leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
• DEPT®'s culture is 'big enough to cope and small enough to care,' enabling it to work for any brand in the world with the speed, agility, flexibility, and personal relationships of a boutique agency.

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT®'s global presence and diverse client base provide ample opportunities for growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: The Campaign Manager will report directly to the Team Lead within the eBay Inhouse team and work closely with the global Lifecycle Marketing Team at eBay.

Work Arrangement: This role is part of DEPT®'s eBay Inhouse team, with a hybrid working policy that combines on-site work at DEPT®'s London office with remote work.

Growth Opportunities:

• Potential to take on more responsibilities and grow within the role as the team expands and evolves
• Opportunity to work on global campaigns and gain exposure to diverse markets and industries
• Possibility to transition into a permanent role or explore other opportunities within DEPT® upon successful completion of the 12-month contract

ASSUMPTION: This role offers a unique opportunity to gain experience working with a global brand like eBay while being employed by DEPT® and embedded within their team.

🌍 Location & Work Environment

Office Type: DEPT®'s London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Generaal Vetterstraat 66, Amsterdam, North-Holland 1059 BW, NL (DEPT®'s global headquarters) and Floor 9 & 10 Featherstone Building, 66 City Road, London, EC1Y 2AL, GB (DEPT®'s London office)

Geographic Context:

• London is a major global hub for technology, finance, and marketing, providing ample opportunities for networking and professional development.
• The city is known for its vibrant culture, diverse communities, and rich history, offering a high quality of life for residents.
• London's time zone (GMT) enables effective collaboration with global teams across various time zones.

Work Schedule: The hybrid working policy allows for a flexible work schedule, with a combination of on-site and remote work.

ASSUMPTION: DEPT®'s London office provides a dynamic and engaging work environment that fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• On-site or virtual interview with the Team Lead and other stakeholders
• Final round interview with the Global Head of Lifecycle Marketing at eBay

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on CRM and owned channels
• Project management skills and ability to manage multiple stakeholders
• Customer-centric mindset and ability to create personalised customer experiences
• Strong analytical skills and ability to draw insights from data
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your past work that demonstrate your ability to create and execute CRM campaigns
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, customer focus, and ability to work in a dynamic environment
• Research DEPT® and eBay to show your understanding of the companies and their partnership

ATS Keywords: CRM, lifecycle marketing, campaign management, project management, digital marketing, customer-centric, data analysis, cross-functional collaboration, global marketing, e-commerce, eBay

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, customer focus, and ability to thrive in a dynamic, global environment.

🛠️ Tools & Technologies

• Campaign management platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Collaboration tools (e.g., Microsoft Office 365, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on DEPT®'s and eBay's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Craftsmanship: Delivering high-quality, bespoke solutions tailored to each client's unique needs
• Curiosity: Fostering a culture of continuous learning and improvement
• Care: Demonstrating empathy and support for our clients, colleagues, and communities

Work Style:

• Collaborative: Working closely with global teams to deliver campaigns and share results
• Agile: Adapting to changing priorities and market conditions
• Customer-centric: Focusing on creating personalised customer experiences
• Data-driven: Making informed decisions based on data and analytics

Self-Assessment Questions:

• How do you approach creating personalised customer experiences, and how have you demonstrated this in your past work?
• How do you manage multiple stakeholders and balance competing priorities in a dynamic, global environment?
• How do you stay curious and continue to learn and improve in a fast-paced, ever-evolving industry?

ASSUMPTION: DEPT®'s culture values curiosity, craftsmanship, and a pioneering spirit, with a strong focus on delivering high-quality, bespoke solutions for clients.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities in a global, matrixed organisation
• Adapting to changing market conditions and evolving customer needs
• Working with a diverse range of teams and teams with varying levels of experience and expertise
• Managing performance against established KPIs in a fast-paced, data-driven environment

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to thrive in a dynamic, fast-paced environment with a high degree of cross-functional collaboration.

📈 Similar Roles Comparison

• Compared to other campaign management roles, this position offers a unique opportunity to work with a global brand like eBay while being employed by DEPT® and embedded within their team
• This role focuses on lifecycle marketing and programmatic campaigns, which may differ from other campaign management positions that focus on acquisition or retention strategies
• Career progression in this role may involve transitioning into a permanent position or exploring other opportunities within DEPT® upon successful completion of the 12-month contract

ASSUMPTION: This role offers a unique opportunity to gain experience working with a global brand like eBay while being employed by DEPT® and embedded within their team, providing a valuable addition to one's resume and career development.

📝 Sample Projects

• Developing and executing a global CRM campaign to launch a new product category on eBay, including audience segmentation, creative asset development, and cross-functional collaboration with eBay's global teams
• Optimising an existing customer retention campaign to improve engagement and reduce churn, involving data analysis, A/B testing, and collaboration with eBay's analytics and product marketing teams
• Creating and executing a targeted marketing campaign to re-engage lapsed customers, including personalised messaging, channel optimisation, and collaboration with eBay's customer service and legal teams to ensure compliance with relevant regulations

ASSUMPTION: These sample projects demonstrate the candidate's ability to create and execute CRM campaigns, manage cross-functional teams, and drive results in a global, data-driven environment.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for eBay, and how will my work contribute to the company's overall goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DEPT® support the growth and development of its employees, and what opportunities are there for professional advancement within the company?
• What are the key challenges facing the eBay Inhouse team, and how can this role help address them?
• How does DEPT® measure the success of its campaigns, and what KPIs will I be responsible for tracking and optimising?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and their commitment to driving results and contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on CRM campaign management, project management, and customer-centric mindset
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, customer focus, and ability to work in a dynamic environment
• Research DEPT® and eBay to show your understanding of the companies and their partnership
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.