Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Intentsify LLC

🔹 Location: Boston, MA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing lead generation campaigns for Intentsify's growing customer base
• Collaborating with Sales and Customer Success teams to ensure campaign success
• Utilizing multiple platforms for campaign setup, management, and execution
• Analyzing data and insights to optimize campaigns and drive revenue
• Creating regular reports to demonstrate campaign value to clients

ASSUMPTION: This role requires a balance of operational, analytical, and communication skills. The ideal candidate will be comfortable working with data, managing multiple campaigns, and collaborating with various teams.

📋 Key Responsibilities

✅ Partner closely with Sales & Customer Success to ensure campaign success from post-sale through completion

✅ Understand, gather, and organize client deliverables for successful and timely campaign setup

✅ Use multiple platforms to setup, manage, and execute on assigned campaigns

✅ Own all facets of campaign execution, including operational support, creative review, media partner tracking, lead pacing and delivery, reporting, and overall campaign management

✅ Leverage data and insights platforms to provide insights for campaign planning and optimizations

✅ Create and deliver regular reports for each customer to demonstrate campaign value

✅ Lead management, reconciliations, and returns. Advocate for campaigns internally and externally for success

✅ Responsible for accurate data in all platforms, including campaign setup, management, and revenue recognition

✅ Ad-hoc projects, responsibilities as needed by the business requirements

✅ Bring a positive, collaborative, team-oriented attitude to the team and your customers

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and client relationships effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-7 years of relevant experience, including 2-4 years of lead generation experience in content syndication and customer success

Required Skills:

• Excellent verbal and written communication skills
• Strong organizational skills, including email management
• Proficient in using multiple platforms for campaign management
• Ability to analyze data and derive insights to optimize campaigns
• Proven track record of driving revenue growth through lead generation campaigns

Preferred Skills:

• Experience with Convertr, Monday.com, and Salesforce
• Familiarity with intent data and B2B marketing
• Background in account management

ASSUMPTION: Given the role's focus on campaign management and client success, candidates with a strong background in lead generation, customer success, and account management are likely to be the best fit.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Campaign Manager role in Boston)

Benefits:

• Competitive Medical, Dental, and Vision plans
• 401k with Company Match
• Flextime and open vacation policy
• Tremendous growth opportunity within a fast-growing startup
• Short term and long-term disability
• Life Insurance

Working Hours: Full-time (40 hours per week), with potential flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Campaign Manager role in Boston. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on B2B marketing and intent data

Company Size: 51-200 employees (as of 2025)

Founded: 2018, with a headquarters in Westwood, Massachusetts

Company Description:

• Intentsify empowers B2B marketers to turn buying signals into pipeline by enhancing conversions among decision-makers at priority accounts throughout their buying journey.
• The company combines an unrivaled portfolio of data sources and an industry-leading media ecosystem to enable integrated, signal-based marketing programs for revenue acceleration.
• Intentsify's Intent Activation™ software and solutions make intent data more actionable and impactful for B2B marketing teams.

Company Specialties:

• Intent Data
• Buyer Intent
• Martech
• Digital Display
• B2B Marketing
• B2B Sales
• Demand Generation
• ABM (Account-Based Marketing)
• Digital Marketing
• Content Syndication

Company Website: intentsify.io

ASSUMPTION: Intentsify is a growing company with a strong focus on B2B marketing and intent data. Candidates should be interested in working for a startup with significant growth potential.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience

Reporting Structure: This role reports directly to the Director of Customer Success

Work Arrangement: On-site, with potential flexibility for the right candidate

Growth Opportunities:

• As Intentsify continues to grow, there may be opportunities for the Campaign Manager to take on more responsibilities or move into a management role
• The company's open vacation policy and flextime may allow for a better work-life balance as the candidate's career progresses

ASSUMPTION: Given Intentsify's growth trajectory, there may be significant opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and team-oriented work environment

Office Location(s): 1 University Avenue, Westwood, Massachusetts 02090, US

Geographic Context:

• Boston is a major hub for technology and startup companies, providing ample opportunities for networking and professional growth
• The office is located in Westwood, a suburb of Boston, with easy access to public transportation and nearby amenities
• Massachusetts has a competitive job market, with many opportunities for career advancement in the tech industry

Work Schedule: Full-time (40 hours per week), with potential flexibility for the right candidate

ASSUMPTION: Candidates should be comfortable working in an on-site environment and be willing to commute to the Westwood office. The company's collaborative and team-oriented work environment may appeal to candidates who thrive in a dynamic and fast-paced setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Director of Customer Success to discuss the role and responsibilities in more detail
• Final interview with the CEO or another senior leader to assess the candidate's strategic thinking and problem-solving skills
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Communication skills and ability to work collaboratively with various teams
• Campaign management experience and ability to drive revenue growth
• Data analysis skills and ability to derive insights from data
• Problem-solving skills and ability to think strategically
• Cultural fit and alignment with Intentsify's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in lead generation, customer success, and account management
• Be prepared to discuss specific examples of your campaign management experience and how you've driven revenue growth for previous employers
• Demonstrate your data analysis skills and ability to derive insights from data by preparing a brief analysis of a relevant dataset
• Showcase your cultural fit and alignment with Intentsify's values and mission by preparing thoughtful questions about the company's culture and growth opportunities

ATS Keywords: Campaign Management, Lead Generation, Customer Success, Account Management, Data Analysis, Revenue Growth, B2B Marketing, Intent Data, Martech, Digital Display, Demand Generation, ABM, Digital Marketing, Content Syndication

ASSUMPTION: Intentsify's interview process is designed to assess the candidate's communication skills, campaign management experience, data analysis skills, problem-solving skills, and cultural fit. Candidates should be prepared to discuss their relevant experience and demonstrate their skills through specific examples and data-driven insights.

🛠️ Tools & Technologies

• Convertr
• Monday.com
• Salesforce
• Various data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using multiple platforms for campaign management and data analysis. Familiarity with Convertr, Monday.com, and Salesforce is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Data-driven
• Results-oriented

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Data-driven and analytical
• Results-oriented and focused on driving revenue growth

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with various teams to drive revenue growth?
• Do you have a strong data analysis background and the ability to derive insights from data?
• Are you results-oriented and focused on driving revenue growth for your clients?

ASSUMPTION: Intentsify values candidates who are customer-centric, collaborative, innovative, data-driven, and results-oriented. Candidates should be comfortable working in a dynamic and fast-paced work environment and be able to thrive in a team-oriented and collaborative setting.

⚠️ Potential Challenges

• Managing multiple campaigns and client relationships simultaneously may require strong organizational skills and the ability to multitask effectively
• Working with data and deriving insights may require a strong analytical background and the ability to think critically
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work setting
• As a growing startup, Intentsify may have limited resources and infrastructure compared to larger, more established companies

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage multiple campaigns and client relationships simultaneously, work with data and derive insights, and thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Campaign Manager roles, this position may require more focus on data analysis and deriving insights to optimize campaigns and drive revenue growth
• Intentsify's focus on B2B marketing and intent data may appeal to candidates with a strong background in martech, digital display, demand generation, ABM, and digital marketing
• As a growing startup, Intentsify may offer more opportunities for career advancement and growth compared to larger, more established companies

ASSUMPTION: Candidates should be aware of the unique aspects of this role compared to other Campaign Manager positions and be prepared to leverage their data analysis skills and experience in B2B marketing and intent data to drive revenue growth for Intentsify's clients.

📝 Sample Projects

• Developing and executing a lead generation campaign for a new client, including campaign setup, media partner tracking, lead pacing and delivery, and overall campaign management
• Analyzing campaign performance data to identify trends and optimize campaign strategies for improved revenue growth
• Creating regular reports to demonstrate campaign value to clients and internal stakeholders, including data visualization and storytelling to communicate insights effectively

ASSUMPTION: Candidates should be prepared to discuss specific examples of their campaign management experience and demonstrate their ability to work with data and derive insights to optimize campaign performance and drive revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process at Intentsify, from initial setup to final delivery and reporting?
• How does Intentsify support its clients' success, and what resources are available to help Campaign Managers drive revenue growth?
• What are the most important qualities and skills for a successful Campaign Manager at Intentsify?
• How does Intentsify approach data analysis and insights, and what tools and technologies are used to support this process?
• What opportunities are there for career advancement and growth within Intentsify, and how does the company support its employees' professional development?

ASSUMPTION: Candidates should prepare thoughtful questions about the role, the company, and the team to demonstrate their interest and engagement during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in lead generation, customer success, and account management
• Prepare specific examples of your campaign management experience and how you've driven revenue growth for previous employers
• Demonstrate your data analysis skills and ability to derive insights from data by preparing a brief analysis of a relevant dataset
• Showcase your cultural fit and alignment with Intentsify's values and mission by preparing thoughtful questions about the company's culture and growth opportunities
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.