Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Vicinity Centres

🔹 Location: Australia

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing the development and delivery of campaigns to ensure alignment with objectives and brand guidelines.
• Contributing to the development of the asset segment strategy and brand guidelines.
• Utilizing consumer research and insights for tailored marketing frameworks.
• Handling collaboration with internal and external stakeholders for successful campaign execution.

ASSUMPTION: The job requires a balance of strategic thinking and operational execution due to the need to manage and execute campaigns while contributing to strategy development.

📋 Key Responsibilities

✅ End-to-end support for campaign planning, development, and execution.

✅ Collaborate with internal teams and external agencies to deliver best practice campaigns.

✅ Develop processes to support stakeholder collaboration and input.

✅ Manage complex national B2C campaigns aligned with asset segment strategies.

✅ Ensure campaigns are delivered on time and within budget while meeting compliance requirements.

✅ Regular performance review sessions with the team.

ASSUMPTION: The responsibilities suggest a focus on both strategic input and detailed project management due to the need for regular reviews, collaboration, and compliance management.

🎯 Required Qualifications

Education: A marketing degree is highly desirable.

Experience: Experience in end-to-end campaign development and management, particularly within the retail or shopping centre environment.

Required Skills:

• Campaign Management
• Marketing Strategy
• Project Management
• Stakeholder Engagement
• Budget Management

Preferred Skills:

• Digital Marketing expertise
• Consumer Insights analysis

ASSUMPTION: It is assumed that the role requires strong leadership and communication skills due to the emphasis on stakeholder collaboration and team management.

💰 Compensation & Benefits

Salary Range: Not specified; typically inferred based on industry standards for similar roles in Australia.

Benefits:

• Flexible working options
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities for eligible team members
• Generous Parental Leave

Working Hours: 40 hours per week; flexibility details not specified.

ASSUMPTION: Benefits suggest a commitment to employee well-being and work-life balance, typical of large organizations within the Australian market.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 1,001-5,000 employees

Founded: 2015

Company Description:

• Vicinity Centres manages a diverse portfolio of retail destinations across Australia.
• Focus on sustainability with significant investment in solar energy and waste reduction.
• Committed to reimagining and evolving retail spaces for community connection.

Company Specialties:

• Retail Property Management

Company Website: http://vicinity.com.au

ASSUMPTION: The company's focus on sustainability and innovation is central to its market positioning, which could appeal to candidates passionate about these areas.

📊 Role Analysis

Career Level: Mid to senior, given the leadership and strategic responsibilities involved.

Reporting Structure: Reports to the National Campaign Manager, with one direct report.

Work Arrangement: On-site, with dynamic cross-functional team interactions.

Growth Opportunities:

• Advancement within brand and marketing strategy roles.
• Opportunity to work on high-impact national campaigns.
• Exposure to diverse and complex marketing challenges.

ASSUMPTION: Opportunities for professional growth appear strong, particularly in strategic marketing and leadership within the real estate sector.

🌍 Location & Work Environment

Office Type: Traditional office environment within shopping centre locations.

Office Location(s): Primarily Chadstone, Victoria; potential travel to various centres nationwide.

Geographic Context:

• Central to major retail hubs across Australia.
• Dynamic environment with consumer-focused locales.
• Collaborative space reflecting company values of excellence and customer focus.

Work Schedule: Typically standard office hours with flexibility dependent on campaign needs.

ASSUMPTION: The on-site nature suggests an emphasis on collaboration and presence within prime retail environments.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with Talent Acquisition
• In-person or virtual interview with hiring manager

Key Assessment Areas:

• Cultural fit and alignment with company values
• Proven track record in campaign management
• Ability to work within a team and manage stakeholder expectations

Application Tips:

• Highlight experience with omni-channel campaigns
• Demonstrate understanding of consumer insights
• Emphasize leadership and collaborative skills

ATS Keywords: Campaign Management, Marketing Strategy, Digital Marketing, Brand Awareness, Stakeholder Engagement

ASSUMPTION: The process focuses on candidates' ability to integrate into the company's collaborative culture and their strategic marketing capabilities.

🛠️ Tools & Technologies

• CRM and Marketing Automation Tools
• Data Analytics Platforms
• Collaboration Software (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is important for efficient campaign management and stakeholder coordination.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Customer Focus
• Collaboration
• Excellence

Work Style:

• Consumer-centered thinking
• Transparent and effective communication
• Innovation-driven approach

Self-Assessment Questions:

• How have you managed large-scale marketing campaigns in the past?
• What strategies do you implement to ensure brand alignment?
• How do you handle collaboration across various teams?

ASSUMPTION: Candidates should align with the company’s value-driven and collaborative work ethos to thrive.

⚠️ Potential Challenges

• Navigating the complexity of a large, geographically diverse organization
• Balancing strategic vision with day-to-day campaign execution
• Maintaining consistent brand messaging across diverse platforms
• Managing stakeholder expectations and collaboration effectively

ASSUMPTION: Challenges are typical for roles balancing strategic oversight with operational responsibilities in dynamic environments.

📈 Similar Roles Comparison

• Other Campaign Management roles in retail real estate industries may offer varied focal points like internal merchandising or direct-to-consumer tactics.
• Differentiation often comes from scale and complexity of managed campaigns.
• Roles in smaller firms may require broader multi-functional engagement.

ASSUMPTION: The role at Vicinity Centres likely involves more strategic responsibility and complex project management compared to smaller competitors.

📝 Sample Projects

• Development and execution of a national brand awareness campaign targeting major shopping centres.
• Integration of CRM insights into campaign strategy to drive consumer loyalty programs.
• Collaboration with a cross-functional team to launch a multi-channel digital marketing initiative.

ASSUMPTION: Expectations for initiatives to enhance consumer engagement and market share will drive project selections.

❓ Key Questions to Ask During Interview

• What is the most significant challenge currently facing the campaign team?
• How does Vicinity Centres measure the success of its campaigns?
• Can you describe the level of autonomy given to manage and execute campaigns?
• How is collaboration fostered across the various teams?
• What are the primary expectations for this role in the first 90 days?

ASSUMPTION: These questions aim to clarify expectations, strategic priorities, and team dynamics within Vicinity Centres.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant campaign management experience
• Prepare to discuss past experiences in cross-functional settings during interviews
• Be ready to articulate your understanding of consumer insights in campaign strategies
• Contact the Talent Acquisition team if you face accessibility issues or require accommodation during the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.