📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: Service Corporation International
🔹 Location: NY - Forest Hills
🔹 Job Type: Full-Time
🔹 Category: Sales
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing campaign programs to increase market share and conversion rates
- Assessing market demographics and proposing campaigns that align with business objectives
- Collaborating with internal and external resources to implement campaigns on time and within budget
- Tracking, trending, and reporting on key performance indicators (KPIs) to assess campaign effectiveness
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop Campaign Programs
- Assess the market demographic and industry constraints to propose appropriate campaigns
- Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources
- Present proposals to local, sales, and market management for review, input, and approval
✅ Implement Campaigns
- Collaborate with internal and external resources to implement campaigns on time and within budget
- Develop power point and present campaign to internal sales associates and management teams
- Timely, forward campaign leads to sales management for further qualification and assessment
✅ Administration
- Maintain and publish KPIs on ongoing campaigns
- Develop and maintain a campaign playbook including project plan, KPIs, and lessons learned
- May observe sales team to identify areas to improve campaign execution
- Additional responsibilities as requested or assigned
ASSUMPTION: The role involves a mix of strategic planning, project management, and analytical work, with a focus on driving campaign success and revenue growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline
Experience: At least six (6) years’ marketing or sales experience with progressively increasing responsibilities, and at least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
Required Skills:
- Proficient with MS Office, Word, Excel, and Power Point
- Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen
Preferred Skills:
- Experience in the deathcare industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique aspects of marketing in the deathcare sector.
💰 Compensation & Benefits
Salary Range: $52,000 - $100,000 annually, consisting of a variable incentive structure and base pay. Actual compensation will vary based on individual performance and applicable business conditions.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility to work additional hours as business needs arise.
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. Actual compensation may vary based on individual performance and business conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Service Corporation International (SCI) is a leading provider of death care products and services in North America, operating under the Dignity Memorial brand. The company offers a range of services, including funeral and cremation services, as well as cemetery and memorialization options.
Company Size: SCI is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: SCI was founded in 1962 and has since grown to become the largest provider of death care services in North America.
Company Description:
- SCI is committed to providing compassionate and personalized care to families during their time of need
- The company offers a wide range of products and services to meet the unique needs of each family
- SCI is dedicated to maintaining the highest standards of professionalism and integrity in all aspects of its operations
Company Specialties:
- Funeral services
- Cremation services
- Cemetery and memorialization options
- Pre-arrangement services
- Insurance services
Company Website: http://www.sci-corp.com
ASSUMPTION: SCI's extensive experience and resources in the deathcare industry provide a strong foundation for supporting the growth and success of its employees.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, project management, and analytical skills.
Reporting Structure: The Campaign Manager reports directly to the local market or sales manager and works closely with internal and external resources to implement campaigns.
Work Arrangement: This role is primarily on-site, with limited local and/or multiple location travel required.
Growth Opportunities:
- Advancement to senior marketing or management roles within SCI
- Expansion of responsibilities to include additional markets or product lines
- Development of expertise in specific areas of marketing or campaign management
ASSUMPTION: SCI's large size and diverse range of services provide numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Forest Hills location is a professional office environment, with a mix of private and shared workspaces.
Office Location(s): 114-03 Queens Boulevard, Forest Hills, NY
Geographic Context:
- The Forest Hills neighborhood is located in the borough of Queens, New York City
- The area is known for its diverse population and vibrant cultural scene
- Public transportation is readily available, with easy access to subway and bus lines
Work Schedule: The work schedule is typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility to work additional hours as business needs arise.
ASSUMPTION: The Forest Hills location offers a dynamic and multicultural work environment, with easy access to the amenities and attractions of New York City.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the local market or sales manager
- Final interview with the regional marketing manager
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with SCI's values
Application Tips:
- Tailor your resume to highlight relevant marketing and campaign management experience
- Prepare a cover letter that demonstrates your understanding of the role and your fit with SCI's mission and values
- Be prepared to discuss specific campaign examples and their outcomes during the interview
ATS Keywords: Campaign Management, Market Analysis, KPI Tracking, Project Management, Budgeting, Collaboration, Presentation Skills, Marketing Strategy, Branding, Regulatory Compliance, Sales Support, Resource Management, Communication, Problem Solving, Analytical Skills, Time Management
ASSUMPTION: SCI's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the individual and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Power Point)
- Campaign management software (e.g., Marketo, HubSpot, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the local market and the individual's role within the organization.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Professionalism
- Respect
- Excellence
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of achieving KPIs in previous campaign management roles?
- Are you comfortable working in a collaborative, team-based environment?
- Do you thrive in a data-driven, results-oriented culture?
ASSUMPTION: SCI values candidates who are passionate about providing compassionate care to families, committed to maintaining the highest standards of professionalism and integrity, and dedicated to working collaboratively to achieve results.
⚠️ Potential Challenges
- The deathcare industry can be emotionally challenging, requiring candidates to be comfortable working with families during difficult times
- The role may require working with tight deadlines and managing multiple projects simultaneously
- SCI's large size and diverse range of services may present unique challenges in terms of coordinating efforts across different departments and locations
- The Forest Hills location may have specific local challenges related to traffic, parking, or other logistical considerations
ASSUMPTION: Candidates should be prepared to navigate the unique emotional and logistical challenges that may arise in this role and work environment.
📈 Similar Roles Comparison
- Compared to other campaign management roles, this position may have a greater emphasis on emotional intelligence and compassion, given the nature of the industry
- SCI's large size and diverse range of services may provide more opportunities for career growth and development than smaller organizations
- This role may offer a more structured career path within the organization, given SCI's established processes and procedures
ASSUMPTION: Candidates should consider the unique aspects of this role and the organization when comparing it to other campaign management positions.
📝 Sample Projects
- Developing and implementing a targeted direct mail campaign to increase market share in a specific geographic region
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with internal and external resources to execute a large-scale event or seminar
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be associated with this role, but the specific projects may vary depending on the individual's skills, experience, and the needs of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into that process?
- How does this role collaborate with other departments and teams within the organization?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does SCI support the professional development and growth of its employees in this role?
- What are the most challenging aspects of working in the deathcare industry, and how does SCI support its employees in navigating those challenges?
ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the industry, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and campaign management experience, using keywords such as "Campaign Management," "Market Analysis," "KPI Tracking," and "Project Management"
- Prepare a cover letter that demonstrates your understanding of the role and your fit with SCI's mission and values
- Be prepared to discuss specific campaign examples and their outcomes during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
