Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: EY

🔹 Location: Warsaw, Mazowieckie, Poland & Wrocław, Dolnośląskie, Poland

🔹 Job Type: Full-time, Hybrid (2 days office/3 days remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to drive market impact and foster client relationships
• Collaborating with BMC leaders and stakeholders to align marketing initiatives with regional strategic priorities
• Overseeing marketing program operations from inception to execution, creating audience-focused content across various channels
• Partnering with brand, digital, and communication teams to ensure cohesive integration of marketing efforts
• Applying industry best practices and data analytics to enhance market impact and performance reporting

ASSUMPTION: This role requires a high level of strategic thinking, initiative, and versatility to navigate complex situations and develop effective strategies.

📋 Key Responsibilities

✅ Collaborate with BMC leaders and stakeholders to tailor marketing initiatives that align with regional strategic priorities

✅ Oversee marketing program operations from inception through to execution, creating audience-focused content across various channels

✅ Partner with brand, digital, and communication teams to ensure cohesive integration of marketing efforts that resonate with target audiences

✅ Work with Global Delivery Services and outsourcing resources to ensure efficient implementation of programs

✅ Apply industry best practices to enhance market impact, alongside regular performance reporting and improvement through data analytics

✅ Travel within the region is expected as part of the role

ASSUMPTION: The role may involve occasional travel to other European cities within the region, depending on the specific needs of the campaigns and the organization's priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5-7 years of marketing experience in a global environment with a proven track record of delivering integrated campaigns

Required Skills:

• Strategic Thinking: Ability to analyze complex situations and develop effective strategies
• Initiative and Versatility: Proactive approach to challenges and adaptability in various situations
• Inspirational Leadership: Capability to motivate and inspire team members towards common goals
• Positive Growth Mindset: Embracing challenges as opportunities for learning and development
• Commitment to Continuous Learning: Engaging in ongoing professional development and transformative leadership insights
• Diversity and Inclusion: Fostering an inclusive environment that values diverse perspectives and backgrounds
• Collaborative Teamwork: Working effectively with a diverse team across multiple geographies and sectors
• Impactful Marketing Initiatives: Contributing to the development of marketing strategies in a globally recognized organization
• Excellent communication and networking abilities to engage with senior leaders effectively
• Solid understanding of EY's business model and the ability to navigate complex organizational structures
• Robust technical marketing background and strong project management capabilities
• Fluency in English is mandatory

Preferred Skills:

• Proficiency in additional languages within the Europe West scope
• Experience connecting business development efforts with marketing strategies to foster sales pipeline growth, particularly in sectors such as advanced manufacturing, automotive, technology, energy, health, and private equity

ASSUMPTION: While not explicitly stated, proficiency in additional languages and sector-specific experience are highly desirable for this role due to the regional scope and industry focus.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a marketing manager with 5-10 years of experience in Poland)

Benefits:

• Continuous learning opportunities and professional development
• Success defined by individual goals and achievements
• Transformative leadership coaching and mentoring
• Diverse and inclusive culture that embraces individual voices

Working Hours: Full-time, 40 hours per week, with flexible remote work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in Poland. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: EY is a global leader in assurance, tax, transaction, and advisory services, operating in over 150 countries worldwide. The company focuses on building a better working world by providing trust through assurance and helping clients grow, transform, and operate.

Company Size: EY is a large organization with over 200,000 employees globally, providing a dynamic and diverse work environment.

Founded: EY was founded in 1998, with its global headquarters in Nassau, Bahamas.

Company Description:

• EY is committed to building a better working world by providing trust through assurance and helping clients grow, transform, and operate.
• The company's global network of member firms is dedicated to delivering exceptional client service, with a focus on quality and integrity.
• EY offers a wide range of services, including assurance, consulting, law, strategy, tax, and transactions, to help clients navigate complex business challenges.

Company Specialties:

• Assurance
• Consulting
• Law
• Strategy
• Tax
• Transactions

Company Website: http://www.ey.com

ASSUMPTION: EY's global presence and extensive service offerings provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Mid to Senior level, with potential for growth into leadership roles within the BMC unit or other areas of the organization

Reporting Structure: The Campaign Manager will report directly to the BMC leader for the Europe West Region and collaborate with various stakeholders across the organization

Work Arrangement: Hybrid model, with 2 days of on-site work and 3 days of remote work per week

Growth Opportunities:

• Progression into senior marketing roles within the BMC unit or other areas of the organization
• Expansion of responsibilities to cover additional regions or service lines
• Development of leadership skills through coaching and mentoring programs

ASSUMPTION: The Campaign Manager role offers significant growth potential within EY's global organization, with opportunities to expand responsibilities and advance into leadership positions.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities

Office Location(s): Warsaw and Wrocław, Poland

Geographic Context:

• Warsaw: The capital and largest city of Poland, with a vibrant cultural scene, rich history, and a thriving business ecosystem
• Wrocław: The capital of the Dolnośląskie Voivodeship, known for its historic architecture, cultural institutions, and strong economic ties to the automotive, IT, and business services sectors

Work Schedule: Full-time, with flexible remote work arrangements and occasional travel within the region

ASSUMPTION: Both Warsaw and Wrocław offer attractive work environments with a mix of urban and cultural experiences, as well as strong business ecosystems that support professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the EY careers portal
• Phone or video screening with the hiring manager or HR representative
• In-depth behavioral and technical interviews with BMC leaders and other stakeholders
• Final round interviews with senior leadership, focusing on cultural fit and strategic thinking
• Job offer and onboarding for successful candidates

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Leadership and teamwork abilities
• Marketing expertise and industry knowledge
• Cultural fit and alignment with EY's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of EY's business model and the role's requirements in your application materials
• Prepare examples of successful marketing campaigns and their outcomes to discuss during interviews
• Research EY's company culture and values to showcase your alignment with the organization's mission
• Follow up with the hiring manager or HR representative after the interview to express your interest in the role

ATS Keywords: Marketing strategy, campaign management, integrated marketing, stakeholder collaboration, data analytics, market impact, EY, Europe West Region, BMC, brand management, digital marketing

ASSUMPTION: EY's application process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on behavioral and technical interviews.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analytics and visualization tools (e.g., Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The Campaign Manager will utilize a range of marketing automation, CRM, project management, and data analytics tools to execute campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Building a better working world
• Integrity
• Quality
• One global team
• Respect
• Stewardship

Work Style:

• Collaborative and inclusive team environment
• Focus on continuous learning and professional development
• Results-driven and performance-oriented culture
• Global mindset and cross-cultural awareness

Self-Assessment Questions:

• How do you align with EY's mission to build a better working world, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal, and what was the outcome?
• How do you approach continuous learning and professional development, and what steps have you taken to enhance your marketing skills and knowledge?

ASSUMPTION: EY values candidates who demonstrate a strong commitment to the company's mission, exceptional leadership skills, and a growth mindset focused on continuous learning and development.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Navigating a large, global organization with complex structures and processes
• Adapting to a hybrid work environment and maintaining productivity while working remotely
• Occasional travel within the region, which may impact work-life balance

ASSUMPTION: The Campaign Manager role may present challenges related to stakeholder management, organizational complexity, remote work, and occasional travel. Candidates should be prepared to navigate these potential obstacles and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on regional strategic priorities and integrated go-to-market strategies, requiring a strong understanding of EY's business model and the ability to collaborate effectively with various stakeholders
• In the context of the marketing industry, this role offers a unique opportunity to work within a global professional services firm, providing exposure to a diverse range of clients and industries
• Career progression in this role may lead to senior marketing positions within EY or other organizations, with potential for expansion into leadership or management roles

ASSUMPTION: The Campaign Manager role at EY offers a unique blend of strategic, collaborative, and operational responsibilities, with significant growth potential and exposure to a diverse range of clients and industries.

📝 Sample Projects

• Developing and executing an integrated marketing campaign to launch a new service line within the Europe West Region, targeting key client segments and driving market adoption
• Collaborating with the brand team to refresh EY's visual identity and ensure consistent application across digital and offline channels within the region
• Partnering with the digital team to enhance EY's online presence and improve user experience for regional clients and prospects

ASSUMPTION: The Campaign Manager will work on a variety of projects that require strategic thinking, collaboration, and execution skills, with a focus on driving market impact and enhancing EY's brand presence within the Europe West Region.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the Europe West Region, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the BMC unit, and how does this role collaborate with other teams and stakeholders?
• How does EY support the professional development and growth of marketing talent within the organization, and what opportunities exist for career progression in this role?
• What are the key challenges facing the marketing function within the Europe West Region, and how can this role contribute to addressing them?
• How does EY measure the success of marketing campaigns, and what key performance indicators (KPIs) will be used to track progress and evaluate the impact of this role?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and provides valuable information about the organization's priorities, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the EY careers portal
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on strategic thinking, leadership, and campaign management
• Prepare examples of successful marketing campaigns and their outcomes to discuss during interviews
• Research EY's company culture and values to showcase your alignment with the organization's mission
• Follow up with the hiring manager or HR representative after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.