📌 Core Information
🔹 Job Title: Campaign Manager | 3 To 5 Years | Mumbai
🔹 Company: Capgemini
🔹 Location: Mumbai (ex Bombay), IN
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns using Salesforce.com and Pardot
- Focusing on lead generation and nurturing
- Analyzing campaign performance and advising clients on marketing process improvements
- Collaborating with onshore marketing managers and internal teams
- Defining and implementing new marketing automation methodologies
ASSUMPTION: This role requires a strong understanding of digital marketing, CRM tools, and marketing automation. The ideal candidate will have experience in email marketing, social channels, and campaign management.
📋 Key Responsibilities
✅ Develop and execute campaigns for account-based marketing, lead generation, lead nurturing, and demand creation programs in Salesforce.com and Pardot
✅ Perform analytics on campaigns to demonstrate success, including segmentation and targeting
✅ Proactively advise clients on improving their marketing processes using lead nurturing, customer buyer journey, and best practices
✅ Collaborate with internal teams to design responsive emails and templates
✅ Effectively collaborate with clients to understand campaign objectives and deliver results
✅ Perform Salesforce.com and Pardot marketing database clean-up for accounts to enrich and update their data and integrity
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong communication and project management skills are essential for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3 to 5 years of experience in digital marketing, with a focus on campaign management and CRM tools
Required Skills:
- Proven experience in digital marketing, with a strong understanding of email marketing and social channels
- Hands-on experience with CRM tools, such as Salesforce.com and Pardot
- Excellent analytical and reporting skills
- Strong project management and communication skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with marketing automation tools and methodologies
- Familiarity with account-based marketing strategies
- Knowledge of lead nurturing and customer buyer journey best practices
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global work environment with diverse projects
Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Capgemini is a global leader in consulting, technology services, and digital transformation. They operate in the highly competitive IT services and IT consulting industry, with a strong focus on digital transformation and innovation.
Company Size: Capgemini is a large organization with over 311,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Capgemini was founded in 1967 and has since grown into a global technology and business transformation partner.
Company Description:
- Capgemini helps organizations accelerate their digital and sustainable transformation while creating tangible impact for enterprises and society
- They deliver end-to-end services and solutions, leveraging their strengths in strategy, design, engineering, AI, cloud, data, and deep industry expertise
- Capgemini is committed to responsible and sustainable business practices, with a strong focus on innovation and generative AI
Company Specialties:
- Outsourcing
- Process Consulting
- Package Based Solutions
- Custom Solution Development
- Application Management
- Artificial Intelligence
- Business Consulting
- Cloud
- Digital
- Managed Services
- Digital Transformation
- Innovation
- Intelligent Industry
- Sustainable IT
- and Generative AI
Company Website: www.capgemini.com
ASSUMPTION: Capgemini's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various industries and technologies.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 3 to 5 years of experience in digital marketing and campaign management.
Reporting Structure: The Campaign Manager will report directly to the Onshore Marketing Manager and collaborate with internal teams and clients.
Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work arrangements depending on the project and client requirements.
Growth Opportunities:
- Progression to senior campaign management roles or specialized marketing positions
- Expansion into related fields, such as digital marketing strategy or marketing technology
- Opportunities to work on diverse projects and gain exposure to various industries and technologies
ASSUMPTION: Capgemini's large size and global presence offer ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Capgemini's Mumbai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Mumbai (ex Bombay), IN
Geographic Context:
- Mumbai is the financial capital of India and a major hub for IT and technology services
- The city offers a vibrant culture, diverse cuisine, and numerous entertainment options
- Mumbai has a tropical wet and dry climate, with hot and humid summers and mild winters
Work Schedule: Full-time, with flexible work arrangements available depending on project and client requirements
ASSUMPTION: Mumbai's vibrant culture and diverse industries provide a stimulating environment for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with the director or senior leadership
Key Assessment Areas:
- Digital marketing and campaign management skills
- CRM and marketing automation tool proficiency
- Analytical and reporting skills
- Communication and project management skills
- Cultural fit and alignment with Capgemini's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing and campaign management
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and teamwork
- Research Capgemini's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Digital Marketing, Campaign Management, CRM, Salesforce.com, Pardot, Lead Generation, Analytics, Marketing Automation, Client Collaboration, Data Integrity, Account-Based Marketing, Customer Buyer Journey, Segmentation, Responsive Design, Innovation
ASSUMPTION: Capgemini's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Salesforce.com
- Pardot
- CRM tools (e.g., Salesforce, HubSpot, Marketo)
- Marketing automation tools (e.g., Pardot, Marketo, Eloqua)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should highlight their proficiency with these tools in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Client Value Creation
- Collaboration
- Expertise
- Integrity
- Responsibility
Work Style:
- Capgemini fosters a collaborative and inclusive work environment
- The company encourages innovation, continuous learning, and professional development
- Capgemini values diversity and inclusion, with a strong commitment to equal opportunity and work-life balance
Self-Assessment Questions:
- Do you have a proven track record of success in digital marketing and campaign management?
- Are you proficient in CRM and marketing automation tools, such as Salesforce.com and Pardot?
- Can you demonstrate strong analytical and reporting skills, with a data-driven approach to marketing?
- Do you thrive in a collaborative, fast-paced work environment, and are you able to manage multiple projects and deadlines effectively?
- Are you comfortable working with diverse teams and clients, and can you adapt your communication style to different audiences?
ASSUMPTION: Capgemini values candidates who are passionate about digital marketing, committed to continuous learning, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, often with tight deadlines
- Adapting to changing client requirements and market conditions
- Keeping up with the latest trends and best practices in digital marketing and campaign management
- Working with diverse teams and clients, requiring strong communication and collaboration skills
- Navigating a large, global organization with complex reporting structures and processes
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and collaborative approach to succeed.
📈 Similar Roles Comparison
- Compared to related roles, such as Digital Marketing Specialist or Marketing Coordinator, this role offers more strategic and tactical responsibilities, as well as greater autonomy and decision-making authority
- In the broader marketing industry, this role is similar to other campaign management positions, with a focus on lead generation, nurturing, and analytics
- Career progression in this role may lead to senior campaign management positions, marketing strategy roles, or specialized marketing technology positions
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for career growth and development within Capgemini.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate leads for a new product launch
- Collaborating with the internal team to design responsive email templates and optimize campaign performance
- Analyzing campaign performance data to identify trends, optimize targeting, and improve segmentation
- Advising clients on marketing process improvements, such as lead nurturing and customer buyer journey best practices
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process at Capgemini, and how this role fits into that process?
- How does Capgemini support the professional development and growth of its marketing team members?
- Can you provide examples of how Capgemini fosters a collaborative and inclusive work environment?
- How does Capgemini approach client collaboration and project management in the context of campaign management?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Capgemini's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Capgemini careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and teamwork
- Research Capgemini's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
