🔹 Job Title: Campaign Manager
🔹 Company: Hearst Newspapers
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full time, Hybrid
🔹 Category: Advertising
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and make decisions.
✅ Oversee digital media execution for larger agencies, direct, and companywide clients to ensure campaign delivery based on insertion orders and to full revenue potential.
✅ Manage and drive campaign optimization daily at all levels - across partners, placements, products, and creative - constantly reviewing and adjusting performance of digital media focused on achieving key objectives and maximizing ROI for agency, company, and clients.
✅ Execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, identifying and implementing enhancements, issue identification and escalation.
✅ Produce engaging campaign analysis for clients, demonstrating the effectiveness of planning, media optimization, and management that provide ROI, value, and identify future opportunities.
✅ Monitor and evaluate inventory for key areas of growth/change impacting overall digital revenue, site yield, and margins.
✅ Ensure marketing campaign tracking/reporting requirements are met.
✅ Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in DSM/DFP.
✅ Define advertiser needs, product features and functionality, pricing, reporting, and measurement/analysis to exceed advertiser’s expectations while maximizing our revenue potential.
✅ Facilitate RFP, RFA, and IO’s including planning, developing, and negotiating with national rep firms, networks, and clients directly across multiple Hearst newspapers.
✅ Follow up and follow through to maximize revenue opportunities in conjunction with RFP and RFA requests.
✅ Identify key areas for potential revenue growth based on sell-through rate and eCPM.
✅ Provide guidance and expertise to other team members and peers across the company.
ASSUMPTION: This role requires strong analytical, organizational, communication, and multi-tasking skills. A logical thought process, problem-solving abilities, and the ability to clearly and concisely communicate statistical insights are essential.
Education: Bachelor’s degree
Experience: Previous media planning experience required
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a working knowledge of ad serving and ad tag construction/implementation would be beneficial for this role.
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level Campaign Manager role in Houston, TX)
Benefits:
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level Campaign Manager role in Houston, TX. Actual compensation may vary based on experience and qualifications.
Industry: Newspaper Publishing
Company Size: 1,001-5,000 employees
Founded: 1887
Company Description:
Company Specialties:
Company Website: https://www.JoinHNP.com
ASSUMPTION: Hearst Newspapers is a well-established company with a diverse range of specialties, allowing for various career growth opportunities within the organization.
Career Level: Mid-level
Reporting Structure: This role reports directly to the Advertising Director and works closely with cross-functional teams and external partners.
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities through skill development, cross-functional collaboration, and potential promotions within the advertising department.
Office Type: Hybrid (On-site and remote work)
Office Location(s): 4747 Southwest Fwy, Houston, Texas 77027, US
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital media, campaign optimization, ROI, advertising, marketing, analytics, Excel, PowerPoint, Word, Outlook, DSM, DFP, ad serving, ad tag construction
ASSUMPTION: The interview process focuses on assessing the candidate's analytical, communication, and organizational skills, as well as their cultural fit within the company.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should assess their fit with the company's values and work style, and be prepared to provide examples of their skills and experiences that demonstrate these qualities during the interview process.
ASSUMPTION: These challenges require strong organizational, communication, and adaptability skills, as well as the ability to work effectively in a fast-paced, dynamic environment.
ASSUMPTION: Candidates should consider their preferences for work arrangement, company size, and growth opportunities when comparing this role to similar positions in the industry.
ASSUMPTION: These sample projects demonstrate the candidate's ability to analyze data, develop strategic plans, and collaborate effectively with cross-functional teams.
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to success in the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.