Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: DEPT®

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Fixed Term Contract (8 months)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• End-to-end management of marketing campaigns
• CRM marketing initiatives implementation
• Collaboration with internal teams and clients
• Data-driven approach to campaign optimization

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Implement and manage CRM marketing initiatives, onsite, in-app, and through push notifications, and email campaigns

✅ Oversee campaigns from creative brief to execution, ensuring alignment with CRM strategy

✅ Handle all operational aspects of campaign set-up and delivery, collaborating with multiple internal teams within the organization

✅ Monitor and evaluate the effectiveness of the CRM activities, ensuring they are targeted and optimized for maximum customer engagement

✅ Provide detailed performance reports and insights to Marketing Managers, sharing key learnings to improve future CRM strategies and initiatives

✅ Act as the main point of contact for CRM needs, understanding and anticipating their requirements throughout the campaign process

✅ Collaborate with the creative team to develop engaging CRM-focused creative assets

✅ Assist with various ad-hoc operational tasks as required

ASSUMPTION: The role may involve working on multiple campaigns simultaneously, requiring strong prioritization and time management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) managing end-to-end CRM-driven digital campaigns

Required Skills:

• Data-driven CRM marketing, including email, customer segmentation, and onsite promotions
• Excellent communication skills, with the ability to build strong relationships and act as a trusted partner to the client
• Expertise in writing clear, actionable creative briefs for CRM projects
• Ability to manage multiple projects simultaneously while keeping stakeholders informed and on track
• Flexibility to adapt to evolving plans and priorities in a dynamic environment
• Highly organized with a keen eye for detail, able to meet deadlines in a fast-paced setting
• Proactive, self-starting attitude with a focus on creativity and problem-solving
• Results-oriented with a strong drive to deliver and optimize CRM outcomes

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Familiarity with A/B testing and optimization strategies
• Knowledge of HTML and CSS

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - 80,000 per year (Estimated based on industry standards for a Campaign Manager with 2-5 years of experience in Toronto)

Benefits:

• 15 days paid holiday per year, exclusive of public holidays
• Mental health support
• A flexible, hybrid working policy
• Possibilities to do what you do best and to develop your skills further with training, development and certifications
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks at DEPT®

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Campaign Manager role in Toronto. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a global digital agency that creates end-to-end digital experiences for brands, with a focus on technology and marketing services.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, providing a boutique culture with global scale.

Founded: DEPT® was founded in 2015 and has since grown to become a leading global digital agency.

Company Description:

• DEPT® offers a full-service approach to digital marketing, combining creativity, technology, and data to deliver innovative solutions for clients.
• The company is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
• DEPT® fosters a pioneering spirit, investing in innovation and leveraging proprietary tech, data, and knowledge platforms for all clients worldwide.

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: http://www.deptagency.com

ASSUMPTION: DEPT®'s global presence and full-service approach allow it to work with a wide range of clients, from small businesses to large enterprises.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Campaign Manager will report directly to the Marketing Manager and collaborate with various internal teams, including creative, data, and technology specialists.

Work Arrangement: This role is on-site, with a flexible, hybrid working policy.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role within the marketing department.
• Opportunities to work on diverse campaigns and gain experience in various aspects of digital marketing.
• Access to training, development, and certifications to enhance skills and knowledge.

ASSUMPTION: DEPT®'s global presence and diverse client base offer ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: DEPT®'s Toronto office is a collaborative, creative space designed to foster innovation and teamwork.

Office Location(s): 405, Western Edge I, Western Express Hwy, Food Corporation of India Warehouse, Borivali East, Mumbai, Maharashtra 400066, IN

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering ample opportunities for professional growth and networking.
• The city is known for its high quality of life, with a wide range of cultural attractions, recreational activities, and culinary experiences.
• Toronto has a humid continental climate, with warm summers and cold winters, and is prone to lake-effect snow.

Work Schedule: Full-time (40 hours/week), with a flexible, hybrid working policy.

ASSUMPTION: The flexible, hybrid working policy allows for a better work-life balance and caters to diverse employee preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the Marketing Director or another senior stakeholder
• Background check and offer extension

Key Assessment Areas:

• Campaign management skills and experience
• Data-driven approach to marketing
• Communication and collaboration skills
• Creativity and problem-solving abilities
• Alignment with DEPT®'s company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your campaign management experience and how you've optimized CRM initiatives in the past.
• Demonstrate your understanding of DEPT®'s company culture and how your values align with theirs.

ATS Keywords: Campaign Management, CRM Marketing, Data-Driven Marketing, Email Marketing, Customer Segmentation, Onsite Promotions, Communication Skills, Creative Brief Writing, Project Management, Flexibility, Organizational Skills, Attention to Detail, Problem-Solving, Results-Oriented, Creativity

ASSUMPTION: DEPT®'s application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot, Marketo)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project needs.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Boutique: Big enough to cope and small enough to care, providing the speed, agility, flexibility, and personal relationships of a boutique agency
• Innovation: Investing in innovation, leveraging proprietary tech, data, and knowledge platforms for all clients worldwide

Work Style:

• Collaborative: Working closely with internal teams and clients to deliver impactful marketing campaigns
• Dynamic: Adapting to evolving plans and priorities in a fast-paced environment
• Data-driven: Making informed decisions based on data and analytics to optimize campaign performance

Self-Assessment Questions:

• Do you align with DEPT®'s pioneering spirit and commitment to innovation?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
• Do you have a data-driven approach to marketing and a strong analytical mindset?

ASSUMPTION: DEPT®'s company culture is built on a pioneering spirit, with a focus on innovation, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong prioritization and time management skills
• Working with diverse internal teams and clients, necessitating strong communication and collaboration skills
• Keeping up with the latest marketing trends and technologies, demanding continuous learning and adaptation
• Balancing the need for creativity and innovation with the need for data-driven, results-oriented campaigns

ASSUMPTION: The potential challenges of this role can be mitigated by strong organizational skills, a proactive attitude, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing agencies, DEPT® offers a full-service approach, allowing for more integrated and cohesive campaigns
• DEPT®'s global presence and diverse client base provide ample opportunities for career growth and development
• Compared to in-house marketing roles, DEPT® offers a more dynamic and fast-paced work environment, with exposure to a wider range of industries and clients

ASSUMPTION: DEPT®'s unique business model and global presence set it apart from traditional marketing agencies and in-house marketing teams.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to increase customer engagement and conversions for an e-commerce client
• Collaborating with the creative team to design and implement onsite promotions for a B2B client's website, optimizing user experience and driving lead generation
• Analyzing customer data to segment audiences and create personalized marketing campaigns, improving overall campaign performance and ROI

ASSUMPTION: The specific projects and campaigns for this role will vary depending on the client and project needs, but will generally involve end-to-end management of marketing campaigns and CRM initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does DEPT® support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does DEPT® measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) used?
• What opportunities are there for collaboration and knowledge-sharing with other DEPT® offices and teams worldwide?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to DEPT®'s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your campaign management experience and how you've optimized CRM initiatives in the past.
• Prepare for the interview by researching DEPT®'s company culture and values, and practicing your responses to common interview questions.
• If selected for the final interview, be prepared to present a portfolio or examples of your past campaign management work, showcasing your creativity, problem-solving abilities, and data-driven approach to marketing.
• Follow up with the hiring manager or HR team within 24 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.