📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: IPG Mediabrands
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing marketing campaigns to align with company goals
- Collaborating with various teams to create effective marketing strategies
- Working in a dynamic environment with a focus on conscious marketing
- Delivering guaranteed outcomes and results without risk
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong emphasis on data-driven decision making.
📋 Key Responsibilities
✅ Manage marketing campaigns to ensure they align with company goals
✅ Collaborate with various teams to create effective marketing strategies
✅ Work in a dynamic environment with a focus on conscious marketing
✅ Deliver guaranteed outcomes and results without risk
ASSUMPTION: This role may involve working with diverse teams across different time zones, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in campaign management or a related role
Required Skills:
- Proven experience in campaign management
- Strong understanding of marketing principles
- Proficiency in data analysis
- Excellent communication skills
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish
ASSUMPTION: Candidates with experience in digital marketing or programmatic buying may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: COP 50,000,000 - COP 70,000,000 per year (Based on market research for mid-level marketing roles in Bogotá)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate team meetings and deadlines
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: IPG Mediabrands operates in the advertising services industry, managing over $47 billion in marketing investment globally for its clients.
Company Size: IPG Mediabrands is a large company with over 18,000 employees across more than 130 countries, offering a diverse and dynamic work environment.
Founded: IPG Mediabrands was founded in 2008 as the media and marketing solutions division of Interpublic Group (NYSE: IPG).
Company Description:
- IPG Mediabrands manages marketing investment for clients across its full-service agency networks UM, Initiative, and Mediahub.
- The company also has award-winning specialized business units, including Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.
- IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors.
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands' large size and diverse client portfolio offer opportunities for career growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report to a Marketing Director or similar position, depending on the specific team structure.
Work Arrangement: On-site, with potential for hybrid or remote work in the future, depending on the company's policies.
Growth Opportunities:
- Progression to a Senior Campaign Manager or similar role
- Expansion into related areas, such as digital marketing or strategy
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers opportunities for professional growth and development within the company's diverse portfolio of services and clients.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 100 W 33rd St, New York, NY 10001, US and Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Bogotá, Colombia, offers a vibrant cultural scene, diverse neighborhoods, and a growing economy
- The office is located in a bustling business district with easy access to public transportation
- Bogotá has a humid subtropical climate, with warm winters and mild summers
Work Schedule: Full-time, with flexible hours to accommodate team meetings and deadlines
ASSUMPTION: The office environment at IPG Mediabrands is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Marketing Director or similar position
Key Assessment Areas:
- Campaign management experience
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Alignment with company values and culture
Application Tips:
- Highlight relevant campaign management experience and achievements
- Tailor your resume to emphasize skills and experiences relevant to this role
- Prepare examples of successful marketing campaigns you've managed
- Research IPG Mediabrands' clients and industry to demonstrate your understanding of the business
ATS Keywords: Campaign management, marketing strategy, data analysis, collaboration, conscious marketing, guaranteed outcomes
ASSUMPTION: The application process at IPG Mediabrands is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis software (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the client's requirements.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Accountability
- Diversity & Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you comfortable working with diverse teams across different time zones?
- Do you have a strong data-driven approach to decision making?
- Are you committed to delivering guaranteed outcomes and results?
ASSUMPTION: IPG Mediabrands values candidates who are adaptable, collaborative, and committed to delivering results in a dynamic and diverse work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines
- Working with diverse teams across different time zones
- Adapting to changes in client requirements or market conditions
- Balancing data-driven decision making with creative marketing strategies
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Campaign Manager vs. Marketing Manager: A Campaign Manager focuses on executing specific campaigns, while a Marketing Manager oversees the broader marketing strategy and team.
- Campaign Manager vs. Digital Marketing Specialist: A Campaign Manager may work on both digital and traditional marketing channels, while a Digital Marketing Specialist focuses exclusively on digital platforms.
- Career path: Progression from Campaign Manager to Senior Campaign Manager, Marketing Manager, or related roles, with opportunities to specialize in digital marketing, strategy, or other areas.
ASSUMPTION: This role offers opportunities for career growth and development within the company's diverse portfolio of services and clients.
📝 Sample Projects
- Managing a global marketing campaign for a consumer product goods (CPG) client, involving multiple channels and teams
- Conducting market research and analysis to inform marketing strategy for a pharma client
- Developing and executing a targeted social media campaign for an entertainment client, focusing on brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Campaign Manager at IPG Mediabrands.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the most challenging aspects of this role, and how have previous Campaign Managers approached them?
- How does IPG Mediabrands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company foster a culture of collaboration and innovation?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant campaign management experience and skills
- Prepare examples of successful marketing campaigns you've managed, focusing on your role and the outcomes achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
