📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: Arrow Electronics
🔹 Location: Tlaquepaque, Jalisco, Mexico
🔹 Job Type: Full-Time, Hybrid (3 days in office/2 days work from home)
🔹 Category: Marketing and Communications
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading global marketing campaigns for selected vendors in the Arrow New Models portfolio
- Collaborating with global digital marketing and performance marketing teams
- Overseeing campaign delivery across multiple regions simultaneously
- Refining marketing strategies and campaign proposals
- Developing cost-effective options and managing project timelines and budgets
ASSUMPTION: This role requires strong organizational skills, a solid digital marketing skillset, and the ability to understand and refine marketing strategies for multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Oversee the build and execution of integrated global marketing campaigns across multiple regions
✅ Assist global marketers and strategists during the campaign planning and brief development process
✅ Develop and recommend cost-effective options, work with agencies to arrive at best pricing and timelines, and create campaign estimates and schedules
✅ Drive each campaign activity from approval of plan to production, launch, monitoring, and reporting to ensure objectives and campaign strategies are being met
✅ Oversee quality control of all projects through editing, proofing, and the review process
✅ Ensure campaigns are built, executed, and reported to realistic service level agreements
✅ Coordinate translations of campaign content and review translations with local marketing contacts to ensure accuracy of translated content
✅ Campaign ROI tracking and reporting, collaborate with the digital marketing team for timely creation of effectiveness reports and dashboards
ASSUMPTION: This role involves managing multiple projects and stakeholders simultaneously, requiring strong project management skills and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Typically requires a 4-year degree
Experience: A minimum of 5 years of related experience in marketing, with a focus on campaign management and digital marketing strategies
Required Skills:
- Proven track record in campaign management/delivery
- Strong organizational skills
- Knowledge and experience in executing multiple campaigns in multiple regions simultaneously
- Ability to understand and refine marketing strategies of campaigns
- Excellent operational expertise managing high volume of activities and campaigns
- Strong project management skills
- Strong written/oral communications and budget allocation and management principles
- Team player with strong interpersonal service skills
- Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
Preferred Skills:
- Understanding of Demand Generation and Account Based Marketing principles
- Knowledge of marketing channels effectiveness and mix
ASSUMPTION: Candidates with experience in project management at a marketing agency or within an internal shared service or demand center function are strongly preferred.
💰 Compensation & Benefits
Salary Range: MXN 29,233.33 - 39,600.00 per month (Based on experience and location)
Benefits:
- 30 days of Christmas bonus
- 40% vacation premium
- 12 vacation days plus 2 floating days, sick days, and holidays
- Vision and Dental Assistance
- Life Insurance
- Healthcare Insurance
- 10% Food/Pantry Vouchers
- Restaurant Vouchers
- 13% Savings Fund
- Access to Arrow’s Employee Discount Program
- Growth Opportunities
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Mexico. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. Arrow Electronics is a global technology company that enables technology solutions for manufacturers and service providers.
Company Size: 10,001+ employees. As a large organization, Arrow offers extensive resources and opportunities for career growth.
Founded: 1935. Arrow has a rich history and established reputation in the technology industry.
Company Description:
- Enables technology solutions that help improve business and daily life
- Guides innovation forward for over 210,000 leading technology manufacturers and service providers
- Sources and engineers technology solutions for thousands of leading manufacturers and service providers
Company Specialties:
- Value-added distribution
- Global supply chain management
- Marketing and business development support services
- Emerging technology solutions
- IT asset disposition and value recovery
- Design engineering
- Enterprise mobility
- Data center management
Company Website: arrow.com
ASSUMPTION: Arrow Electronics is a well-established company with a strong presence in the technology industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for growth and advancement within the marketing department.
Reporting Structure: The Campaign Manager reports directly to the Global Marketing Manager and works closely with global digital marketing and performance marketing teams.
Work Arrangement: Hybrid. The role requires on-site presence for 3 days a week and remote work for 2 days a week.
Growth Opportunities:
- Potential to advance to a senior marketing role or management position within the marketing department
- Opportunities to work on diverse campaigns and projects, expanding skillset and knowledge
- Access to training and development resources to support career growth
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department, as well as the chance to work on diverse campaigns and projects.
🌍 Location & Work Environment
Office Type: Corporate office. The role is based in Arrow's Tlaquepaque, Mexico office.
Office Location(s): MX-JAL-Tlaquepaque, Mexico (HPE Guad office)
Geographic Context:
- Tlaquepaque is a city in the Mexican state of Jalisco, located in the Guadalajara metropolitan area
- The Guadalajara metropolitan area is the second-largest metropolitan area in Mexico, with a diverse economy and cultural scene
- The region offers a mix of urban and natural environments, with easy access to outdoor activities and cultural attractions
Work Schedule: Full-time, with flexible work arrangements. The role requires on-site presence for 3 days a week and remote work for 2 days a week.
ASSUMPTION: The Tlaquepaque office offers a professional work environment with opportunities for collaboration and growth within the marketing department.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the global marketing manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Campaign management experience
- Digital marketing skills and knowledge
- Project management skills
- Communication and interpersonal skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant campaign management and digital marketing experience in your resume
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful campaign management projects to discuss during the interview
- Research Arrow Electronics and the role's responsibilities to demonstrate your understanding and enthusiasm for the position
ATS Keywords: Campaign Management, Digital Marketing, Project Management, Marketing Strategy, Global Marketing, Marketing Campaigns, Marketing Proposals, Marketing Estimates, Marketing Timelines, Marketing Budgets, Marketing Reporting, Marketing ROI, Marketing Dashboards, Marketing Translations, Marketing Localization, Marketing Quality Control
ASSUMPTION: The application process for this role is typical for a mid-level marketing position in the technology industry. Applicants should be prepared to demonstrate their campaign management and digital marketing skills and experiences throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Campaign management software (e.g., Asana, Trello, Monday.com)
- Project management tools (e.g., Microsoft Project, JIRA, Asana)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Translation management systems (e.g., Smartling, Transifex, Phrase)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's marketing technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Performance
- People
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with global teams?
- Do you have a proven track record of driving results and continuous improvement in marketing campaigns?
ASSUMPTION: Candidates who are adaptable, collaborative, and results-driven will likely find a good cultural fit within Arrow Electronics' marketing department.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously across different regions
- Adapting to a fast-paced, dynamic work environment
- Working with global teams and managing stakeholders across different time zones
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: These challenges are inherent to the role and require strong project management skills, adaptability, and a solid understanding of digital marketing strategies and best practices.
📈 Similar Roles Comparison
- Compared to other campaign management roles, this position offers a broader scope of responsibilities and the opportunity to work on global marketing campaigns
- In the technology industry, campaign management roles often require a strong understanding of digital marketing strategies and best practices
- Career progression in this role may lead to senior marketing roles or management positions within the marketing department
ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing department, as well as the chance to work on diverse campaigns and projects.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new product launch across multiple regions
- Managing a team of marketing professionals to deliver multiple campaigns simultaneously, ensuring quality control and adherence to project timelines and budgets
- Collaborating with global digital marketing and performance marketing teams to refine marketing strategies and campaign proposals
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the campaign management role within Arrow Electronics' marketing department.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a global marketing campaign from planning to execution and reporting?
- How does the global marketing team collaborate and communicate with regional marketing teams to ensure campaign consistency and effectiveness?
- What opportunities are there for professional development and growth within the marketing department?
- How does Arrow Electronics support work-life balance for its employees?
- What are the key performance indicators (KPIs) used to measure the success of global marketing campaigns, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to emphasize your campaign management and digital marketing experience and skills
- Prepare examples of successful campaign management projects to discuss during the interview
- Research Arrow Electronics and the role's responsibilities to demonstrate your understanding and enthusiasm for the position
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
