📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: T-Mobile
🔹 Location: Denver, Colorado
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Intermediate (3-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Managing Direct Mail and Email campaigns from concept to market
- Collaborating with cross-functional teams for operational execution
- Identifying opportunities to streamline and improve campaign management processes
- Analyzing data and presenting insights to inform operational approaches
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple campaigns simultaneously, and a knack for cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and handle critical campaign elements, including work back schedules and operational elements
✅ Partner with business owners to understand budgets, paper sourcing needs, and facilitate with print vendors
✅ Translate and communicate marketing strategy into targeting requirements, and coordinate delivery of data to print vendors
✅ Collaborate with brand and creative teams during creative development process, and participate in creative reviews and QA
✅ Provide weekly campaign status updates, create/distribute campaign announcements, monitor campaign delivery, and maintain inventory of campaign documents and artifacts
✅ Identify and recommend opportunities to streamline and improve processes to support campaign management efficiency and effectiveness
✅ Seamlessly integrate into the larger cross-functional Direct Marketing team, participate in quarterly planning, forecasting, monthly business reviews, and end-of-year summaries
✅ Prepare operational reports with insights and actionable recommendations, and present findings to team members
ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business, or a related field (required)
Experience: 3-5 years of experience leading Acquisition Direct Marketing campaigns (4+ years preferred), 2-4 years of project management experience, 2-4 years of experience maintaining relationships with external vendors and agencies, 1-3 years of experience in the wireless, internet, or subscriber-based industry (2+ years preferred)
Required Skills:
- Proficient in using CRM systems and marketing automation tools (Adobe, Marketing Cloud)
- Strong organizational skills and ability to manage multiple campaigns simultaneously
- Excellent communication and collaboration skills
- Budget management experience
- Proficiency in leading schedules and meeting deadlines
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools are likely required for this role.
💰 Compensation & Benefits
Salary Range: $76,200 - $137,400 (based on location and experience)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits, back-up care, and enhanced family support
- Childcare subsidy, tuition assistance, and college coaching
- Short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, and voluntary long-term care insurance
- Mobile service and home internet discounts, pet insurance, and commuter programs
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on wireless and internet services
Company Size: 10,001+ employees, offering a large, diverse work environment with ample growth opportunities
Founded: 1990, with a rich history of innovation and disruption in the wireless industry
Company Description:
- T-Mobile is a leading provider of wireless and internet services in the United States
- Known for its "Un-carrier" approach, focusing on customer-centric innovation and disruption
- Offers a wide range of products and services, including wireless plans, mobile devices, and connected home solutions
Company Specialties:
- 5G network and technology
- IoT and connected devices
- Retail and business sales
- Customer care and support
- Technology and innovation
- Internships and returnships
- Diversity, equity, and inclusion (DEI) initiatives
- Employee benefits and perks
Company Website: T-Mobile
ASSUMPTION: T-Mobile's large size and extensive product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Intermediate, with potential for growth into senior or management roles
Reporting Structure: This role reports directly to the Senior Manager, Acquisition Direct Marketing
Work Arrangement: Hybrid, with 3 days on-site in the Denver, CO Broadway office, Bellevue, WA HQ, or Overland Park, KS offices
Growth Opportunities:
- Advancement to senior or management roles within the marketing department
- Expansion into related fields, such as product management or business development
- Cross-functional moves to other departments, such as sales, customer care, or technology
ASSUMPTION: T-Mobile's large size and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site work required 3 days per week
Office Location(s): Denver, CO Broadway, Bellevue, WA HQ, and Overland Park, KS offices
Geographic Context:
- Denver, CO: A vibrant, urban city with a growing tech industry and a high quality of life
- Bellevue, WA: A suburb of Seattle, with a thriving tech industry and a strong job market
- Overland Park, KS: A suburb of Kansas City, with a growing economy and a lower cost of living compared to the coasts
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Behavioral and situational interview with the hiring manager
- Final interview with the senior manager or other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Campaign management skills and experience
- Project management and organizational skills
- Communication and collaboration skills
- Budget management and data analysis skills
- Cultural fit and alignment with T-Mobile's values
Application Tips:
- Highlight relevant campaign management and project management experience in your resume
- Tailor your cover letter to demonstrate your understanding of T-Mobile's unique culture and values
- Prepare examples of successful campaign management projects or initiatives
- Follow up with the recruiter after your interview to reiterate your interest in the role and ask any remaining questions
ATS Keywords: Campaign Management, Project Management, Direct Marketing, Acquisition Marketing, CRM Systems, Marketing Automation Tools, Budget Management, Data Analysis, Telecommunications Industry
ASSUMPTION: T-Mobile's application process is competitive, with a high volume of candidates for each role. Tailoring your application materials and preparing for behavioral and situational interview questions will be crucial for success.
🛠️ Tools & Technologies
- CRM systems and marketing automation tools (Adobe, Marketing Cloud)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, Trello, Jira)
- Data analysis tools (Excel, Google Analytics, Tableau)
ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with marketing automation tools are likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: Challenging the status quo and always putting customers first
- No Limits: Embracing a growth mindset and pushing boundaries
- Own It: Taking responsibility and driving results
- In It Together: Fostering a collaborative and inclusive work environment
- Simplify and Do: Streamlining processes and getting things done efficiently
Work Style:
- Fast-paced and dynamic, with a focus on innovation and disruption
- Collaborative and team-oriented, with a strong emphasis on cross-functional coordination
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- How do you embody T-Mobile's "Un-carrier Spirit" in your work?
- Can you provide an example of a time when you pushed boundaries or embraced a growth mindset?
- How do you balance taking responsibility for your work with seeking input and collaboration from your team?
ASSUMPTION: T-Mobile's culture is fast-paced, innovative, and collaborative, with a strong emphasis on customer-centricity and disruption.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to a fast-paced, ever-changing work environment
- Balancing on-site collaboration with remote work and personal responsibilities
ASSUMPTION: These challenges are inherent to working in a large, dynamic organization and can be mitigated with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- Campaign Manager (Acquisition Direct Marketing) vs. Campaign Manager (Retention Direct Marketing):
- Acquisition-focused role focuses on customer acquisition and onboarding, while retention-focused role focuses on customer retention and upselling
- Acquisition role may have a higher volume of campaigns and a greater emphasis on new customer acquisition strategies
- Telecommunications Industry vs. Other Industries:
- Telecommunications industry is highly competitive and dynamic, with a strong focus on innovation and disruption
- Other industries may have different competitive landscapes, regulatory environments, and customer bases
- Campaign Manager vs. Product Manager:
- Campaign Manager focuses on campaign execution and operational excellence, while Product Manager focuses on product development and strategy
- Campaign Manager role may have more opportunities for cross-functional collaboration and less strategic decision-making
ASSUMPTION: These comparisons highlight the unique aspects of this role within T-Mobile and the broader telecommunications industry.
📝 Sample Projects
- Managing a large-scale Direct Mail campaign for a new product launch, coordinating with multiple vendors and stakeholders to ensure timely and high-quality delivery
- Developing and executing an Email campaign to re-engage inactive customers, with a focus on personalization and segmentation
- Identifying opportunities to streamline campaign management processes, such as automating data delivery or optimizing vendor relationships
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for innovation and improvement in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Direct Marketing department?
- How does this role fit into the broader marketing organization, and what opportunities are there for growth and development?
- What are the biggest challenges facing the Direct Marketing team currently, and how can this role contribute to addressing them?
- How does T-Mobile support work-life balance for employees in this role?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information for making an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant campaign management and project management experience
- Write a cover letter that demonstrates your understanding of T-Mobile's unique culture and values
- Prepare examples of successful campaign management projects or initiatives
- Follow up with the recruiter after your interview to reiterate your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
