Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: Bjak

🔹 Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns to drive engagement, lead generation, and brand awareness.
• Collaborating with cross-functional teams to create compelling campaign assets.
• Monitoring campaign performance and optimizing based on data-driven insights.
• Managing budgets, timelines, and resources for campaign execution.
• Building and nurturing an active and engaged online and offline community.

ASSUMPTION: This role requires a strong background in digital marketing and campaign management, with a focus on driving engagement and brand awareness through strategic campaigns.

📋 Key Responsibilities

✅ Develop and execute marketing campaigns to drive engagement, lead generation, and brand awareness.

✅ Collaborate with content creators, designers, and other stakeholders to create compelling campaign assets.

✅ Monitor campaign performance and optimize based on data-driven insights.

✅ Manage budgets, timelines, and resources for campaign execution.

✅ Build and nurture an active and engaged online and offline community.

✅ Develop strategies to increase user participation and brand loyalty.

✅ Moderate community discussions, respond to inquiries, and provide exceptional customer engagement.

✅ Organize and host events (both virtual and in-person) to strengthen community connections.

✅ Oversee content strategy for social media, newsletters, and community channels.

✅ Ensure consistent brand voice and messaging across platforms.

✅ Identify and leverage user-generated content to enhance engagement.

✅ Track and analyze social media/community metrics and report on key insights.

✅ Identify and collaborate with influencers, brand advocates, and industry partners.

✅ Develop programs to encourage community members to become brand ambassadors.

✅ Manage relationships with key stakeholders to expand the brand’s reach.

✅ Identify issues and opportunities through in-depth data analysis and present relevant findings to facilitate business decisions and campaign design.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills to effectively manage campaigns and community engagement.

🎯 Required Qualifications

Education: Completed university degree in marketing, communication science, business administration, or a comparable qualification.

Experience: 3-5 years in digital marketing with experience in campaign management and content journey development.

Required Skills:

• Excellent understanding of digital communication, social media management, and event planning skills.
• Familiarity with community platforms, CRM tools, and analytics.
• Excellent communication and influencing skills.
• Analytical and strategic thinking.
• Proven ability to deliver challenging results and strong project management and critical thinking.
• Proactive attitude and adaptability to changes.

Preferred Skills:

• Experience with API, trading systems, and data science.
• Fluency in additional languages.

ASSUMPTION: Candidates with a strong background in digital marketing and campaign management, as well as excellent communication and analytical skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Malaysia, the estimated salary range for this position is RM 6,000 - RM 9,000 per month.

Benefits:

• Competitive compensation.
• Benefits package.
• Opportunities for professional growth.

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Bjak is a leading insurance portal in Southeast Asia, focused on providing affordable and sustainable financial services. The company is headquartered in Malaysia and operates in several countries across the region.

Company Size: Bjak is a well-established company with a significant presence in the insurance industry, offering a stable and supportive work environment for employees.

Founded: Bjak was founded in [Year], with a mission to make insurance more accessible and understandable for people in ASEAN.

Company Description:

• Bjak is the largest insurance portal in Southeast Asia, helping millions find the best insurance policies for their needs.
• The company invests in technology such as Custom API, trading systems, and data science to enable easy access to financial services.
• Bjak is looking for dynamic individuals who share their vision and want to contribute to the next chapter of the company's success.

Company Specialties:

• Insurance comparison and brokerage.
• Financial technology and data science.
• Marketing and customer engagement.

Company Website: https://bjak.my/en/about-us

ASSUMPTION: Bjak's focus on innovation and technology, combined with its strong market presence, makes it an attractive employer in the financial services industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Campaign Manager will report directly to the Marketing Manager and work closely with cross-functional teams, including content creators, designers, and other stakeholders.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for events or specific projects.

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Expansion into new markets or product lines within the financial services industry.
• Gaining experience in a dynamic and growing company, with opportunities to work on diverse campaigns and projects.

ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and the broader financial services industry.

🌍 Location & Work Environment

Office Type: Bjak's office is a modern and collaborative workspace, designed to foster creativity and innovation.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Bandar Utama is a bustling commercial hub with easy access to public transportation and amenities.
• The office is located in a vibrant and multicultural neighborhood, offering a diverse range of dining, shopping, and entertainment options.
• Petaling Jaya is a major city in Selangor, Malaysia, with a thriving business ecosystem and a strong talent pool.

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime required to meet campaign deadlines. Flexible work arrangements may be available for specific projects or events.

ASSUMPTION: Bjak's office location and work environment provide a dynamic and engaging setting for employees, with easy access to amenities and a diverse range of cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the Marketing Manager and other team members to discuss campaign management experience and strategic thinking.
• Final interview with the CEO or another senior leader to discuss long-term career goals and fit with the company's vision.

Key Assessment Areas:

• Campaign management experience and strategic thinking.
• Communication and influencing skills.
• Analytical and problem-solving skills.
• Cultural fit and alignment with Bjak's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your campaign management experience and relevant skills.
• Prepare examples of successful campaigns you've managed and the results you achieved.
• Demonstrate your understanding of Bjak's business and the insurance industry by researching the company and its competitors.

ATS Keywords: Digital Marketing, Campaign Management, Social Media Management, Event Planning, Community Engagement, Data Analysis, Project Management, Communication Skills, Influencing Skills, Analytical Thinking, Strategic Thinking, Proactive Attitude, Adaptability

ASSUMPTION: Bjak's interview process is designed to assess candidates' campaign management experience, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's marketing team.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot).
• Social media management platforms (e.g., Hootsuite, Buffer).
• Analytics tools (e.g., Google Analytics, Tableau).
• Project management tools (e.g., Asana, Trello).
• Community platforms (e.g., Discord, Facebook Groups, LinkedIn).

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training and support will be provided to help the successful candidate get up to speed quickly.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Bjak values creativity and continuous improvement in all aspects of its business.
• Customer-centric: Bjak prioritizes the needs and preferences of its customers, striving to provide the best possible experience.
• Collaboration: Bjak fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.

Work Style:

• Dynamic and fast-paced: Bjak operates in a rapidly changing industry and requires employees who can adapt quickly to new challenges and opportunities.
• Data-driven: Bjak uses data and analytics to inform decision-making and drive business growth.
• Customer-focused: Bjak prioritizes the needs and preferences of its customers, ensuring that all campaigns and initiatives are designed with them in mind.

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you comfortable using data and analytics to inform decision-making?
• Do you have a strong customer focus and a passion for creating engaging and meaningful experiences?

ASSUMPTION: Candidates who are innovative, customer-centric, and collaborative, with a dynamic and data-driven work style, will be well-suited for this role at Bjak.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management.
• Keeping up with the rapidly evolving insurance industry and adapting campaigns accordingly.
• Balancing the needs of various stakeholders, including customers, partners, and internal teams.
• Occasional overtime to meet campaign deadlines, which may impact work-life balance.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to campaign management.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on community engagement and event planning, in addition to campaign management.
• In the insurance industry, campaign managers must be able to navigate complex products and regulations, requiring a strong understanding of the industry and its unique challenges.
• Career progression in this role may involve expanding into new markets or product lines within the financial services industry.

ASSUMPTION: This role offers a unique blend of campaign management, community engagement, and event planning, with strong potential for career growth within the financial services industry.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement among young adults in Malaysia.
• Planning and hosting a virtual event to educate customers about the importance of insurance and the benefits of using Bjak's platform.
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Campaign Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Bjak approach customer engagement and community building in the insurance industry?
• What opportunities are there for professional growth and development within the marketing department and the broader company?
• How does Bjak balance the need for innovation and creativity with the regulatory requirements of the insurance industry?
• What is the work-life balance like for employees in this role, and how does Bjak support work-life balance initiatives?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and a successful interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your campaign management experience and relevant skills.
• Prepare examples of successful campaigns you've managed and the results you achieved.
• Research Bjak's business and the insurance industry to demonstrate your understanding and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.