📌 Core Information
🔹 Job Title: Campaign Manager
🔹 Company: Cencosud
🔹 Location: Santiago, REGION METROPOLITANA, CL
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for new launches, improvements, and innovations
- Managing social media strategies, influencer marketing, and content creation
- Coordinating with creative agencies for campaign development and execution
- Budget management and optimization for marketing campaigns
- Supervising campaign execution and ensuring quality deliverables and timely completion
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on strategic planning and efficient resource management.
📋 Key Responsibilities
✅ Design and execute campaign strategies for new product launches, improvements, and innovations
✅ Manage social media strategies, influencer marketing, and content creation, analyzing performance metrics
✅ Coordinate with creative agencies for campaign development and execution in online and offline environments
✅ Administer and optimize marketing budgets, ensuring efficient resource allocation
✅ Supervise campaign execution, coordinating with internal and external teams to ensure quality and timely delivery
ASSUMPTION: The role may require occasional overtime or weekend work to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 1-3 years of experience in marketing, campaign management, or a similar role
Required Skills:
- Proven experience in campaign management, creative agency coordination, and graphic material production
- Strong analytical and strategic planning skills, with the ability to prioritize multiple tasks
- Familiarity with marketing tools, digital platforms, and campaign performance metrics
Preferred Skills:
- Experience with specific marketing tools and platforms
- Bilingual or multilingual skills
ASSUMPTION: The role may require occasional travel to attend industry events or meet with agency partners.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Santiago, Chile, is typically between CLP 3,000,000 and CLP 5,000,000 annually, depending on experience and qualifications.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts
Working Hours: Full-time, Monday to Friday, with flexible hours to accommodate campaign deadlines
ASSUMPTION: The salary range is based on market research and may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on home improvement and construction products
Company Size: Cencosud is a large company with over 5,000 employees in Argentina, offering opportunities for growth and career advancement
Founded: 1993, as part of Cencosud S.A.
Company Description:
- Easy is the largest home improvement retailer in Argentina, part of Cencosud S.A.
- Specialized in Construction & Home Improvement.
Company Specialties:
- Venta de productos para la construcción
- remodelación y equipamiento de la casa y el jardín
Company Website: http://www.easy.com.ar
ASSUMPTION: The company's size and industry provide opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: The Campaign Manager will report directly to the Marketing Director and work closely with cross-functional teams
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Advancement to a senior marketing role or management position
- Expansion of responsibilities to include additional product categories or regions
- Opportunities to work on special projects or initiatives
ASSUMPTION: The role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and dynamic team
Office Location(s): Alto Las Condes, Santiago, Chile
Geographic Context:
- Santiago is the capital and largest city of Chile, offering a vibrant cultural scene and numerous recreational opportunities
- The Alto Las Condes neighborhood is a modern and upscale area with easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours to accommodate campaign deadlines
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Campaign strategy development
- Budget management and optimization
- Agency coordination and project management
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant campaign management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences related to the role
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Campaign management, marketing strategy, budget optimization, agency coordination, social media management, content creation, performance metrics
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the marketing department.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
Self-Assessment Questions:
- How do you approach balancing creative and analytical aspects of campaign management?
- Can you provide an example of a successful campaign you've managed, and how you optimized its performance?
- How do you prioritize multiple tasks and manage your time effectively?
ASSUMPTION: The company values a strong work ethic, collaboration, and a customer-centric approach.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with varying deadlines and priorities
- Adapting to changes in marketing strategies or campaign objectives
- Coordinating with external agencies and vendors to ensure timely and high-quality deliverables
- Occasional travel requirements to attend industry events or meet with agency partners
ASSUMPTION: The role may present challenges related to time management, prioritization, and adaptability.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, the Campaign Manager position requires more strategic planning and budget management experience
- In the Retail industry, Campaign Managers often work closely with cross-functional teams, such as merchandising and sales, to ensure consistent branding and messaging
- Career progression may include advancement to a senior marketing role, marketing director, or other leadership positions within the company
ASSUMPTION: The role may differ from similar positions in other industries or companies, with unique requirements and expectations.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, including social media content, influencer partnerships, and promotional materials
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize return on investment
- Coordinating with creative agencies to produce high-quality marketing materials, such as advertisements, brochures, and promotional videos
ASSUMPTION: Sample projects may vary depending on the specific needs of the company and the marketing department.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Interview questions should focus on understanding the company's marketing strategy, team dynamics, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant campaign management experience and achievements
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
