Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: MSD

🔹 Location: TUR - Istanbul - Istanbul (Levent)

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies aligned with brand priorities
• Customer segmentation and content strategy for each segment/persona
• Champions digital campaigns and orchestrates all steps of campaign setup and implementation
• Optimizes campaigns regularly based on measurement and data analysis
• Collaborates with cross-functional teams to drive high-value digital initiatives

ASSUMPTION: This role requires a strong understanding of digital marketing, campaign management, and data analysis. It also demands excellent communication and collaboration skills to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Sets the campaign strategy in-line with brand priorities

✅ Responsible for customer segments/personas and creating a content strategy for each

✅ Champions digital campaigns and orchestrates campaign setup and implementation

✅ Ensures campaigns are executed correctly and optimized regularly based on measurement and data analysis

✅ Provides reporting, analysis, and strategic recommendations based on insights

✅ Works across local functions, regional teams, and external parties to identify high-value digital opportunities

✅ Leads and drives new initiatives and projects with a test and learn approach and agile mindset

✅ Coordinates MoTF external parties and leads content translation process

✅ Leads medical/legal review with internal parties

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration. It requires strong project management skills and the ability to work effectively in a dynamic, agile environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, digital, or related field; MBA or advanced degree preferred.

Experience: 3+ years in marketing or digital marketing, proven experience leading cross-functional campaigns.

Required Skills:

• Data Analysis: Capable to process and do data analysis with campaign data, for insightful findings.
• Fluency in English
• Great communication skills and cultural leadership, resilience, and growth mindset

Preferred Skills:

• Familiarity with agile methodologies
• Experience with marketing automation tools
• Knowledge of the pharmaceutical industry

ASSUMPTION: While the job posting does not list preferred skills, based on the role's requirements, familiarity with agile methodologies, experience with marketing automation tools, and knowledge of the pharmaceutical industry could be beneficial.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Istanbul, the estimated salary range is ₺150,000 - ₺250,000 per year (approximately $10,000 - $17,000 USD).

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Tuition assistance
• On-site gym and cafeteria

Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (2-3 days on-site per week).

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are based on typical benefits packages offered by multinational corporations in Turkey.

📌 Applicant Insights

🔍 Company Context

Industry: MSD is a global biopharmaceutical company focused on developing and delivering innovative health solutions. They operate in the pharmaceutical manufacturing industry.

Company Size: MSD has 10,001+ employees globally, making it a large corporation with significant resources and opportunities for career growth.

Founded: MSD was founded in 1891 and has a rich history of innovation and scientific discovery.

Company Description:

• MSD is committed to saving and improving lives through the development of important medicines and vaccines.
• They foster a diverse and inclusive global workforce and operate responsibly to enable a safe, sustainable, and healthy future for all people and communities.
• MSD is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.

Company Specialties:

• Pharmaceutical manufacturing
• Vaccine development
• Animal health
• Research and development

Company Website: www.msd.com

ASSUMPTION: MSD's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the pharmaceutical industry. Their commitment to innovation and sustainability makes them an attractive employer for candidates seeking to make a meaningful impact.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing or digital marketing.

Reporting Structure: The Campaign Manager will report to the Marketing Director or a similar role and will work closely with cross-functional teams, including digital SMEs, data analysts, and external parties.

Work Arrangement: This is a hybrid role, requiring employees to work on-site 2-3 days per week, with the remaining days worked remotely.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Marketing Manager
• Expansion into other areas of marketing, such as product marketing or brand management
• Opportunities to work on global campaigns and gain international experience

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing. The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility.

🌍 Location & Work Environment

Office Type: MSD's Istanbul office is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): TUR - Istanbul - Istanbul (Levent)

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major economic, cultural, and historical hub.
• The Levent district is a bustling business and commercial center, offering easy access to public transportation, shopping, and dining options.
• Istanbul's vibrant culture, rich history, and diverse neighborhoods make it an exciting place to live and work.

Work Schedule: The work schedule is full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (2-3 days on-site per week).

ASSUMPTION: MSD's Istanbul office provides a dynamic and engaging work environment, with easy access to the city's many amenities. The hybrid work arrangement offers a good balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with senior leadership

Key Assessment Areas:

• Digital marketing expertise
• Campaign management skills
• Data analysis and interpretation
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as your data analysis and campaign management skills.
• Prepare examples of successful campaigns you've managed and the data-driven insights that informed your strategies.
• Demonstrate your understanding of MSD's mission and values, and explain how your skills and experience align with the role's requirements.

ATS Keywords: Digital marketing, campaign management, data analysis, marketing strategy, cross-functional collaboration, agile methodologies, marketing automation tools

ASSUMPTION: MSD's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their marketing experience in detail and provide examples of their campaign management and data analysis skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)

ASSUMPTION: The specific tools and technologies used by MSD may vary depending on the role and the team's preferences. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Respect
• Results
• Collaboration

Work Style:

• Agile and dynamic
• Collaborative and inclusive
• Data-driven and strategic
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven approach to decision-making and problem-solving?
• Are you results-oriented and accountable for your work?

ASSUMPTION: MSD values candidates who are innovative, quality-focused, respectful, and results-driven. They seek employees who can collaborate effectively, work in an agile environment, and make data-driven decisions.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, which can be challenging and time-consuming.
• MSD's global presence may result in cross-timezone collaboration, which can impact communication and productivity.
• The hybrid work arrangement may present challenges in maintaining work-life balance.
• The pharmaceutical industry is highly regulated, which can add complexity to campaign management and execution.

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents several challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on data analysis and campaign optimization.
• In the pharmaceutical industry, marketing roles often require a strong understanding of regulatory requirements and a focus on medical education and patient engagement.
• Career progression in marketing typically involves moving into senior roles, such as Marketing Director or Marketing Manager, or specializing in a specific area, such as brand management or product marketing.

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and campaign management, making it an attractive opportunity for marketing professionals looking to develop their skills in these areas.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new pharmaceutical product in the Turkish market
• Analyzing campaign performance data to optimize results and maximize ROI
• Collaborating with cross-functional teams to create and implement a content strategy for a specific customer segment

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Campaign Manager role at MSD. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does MSD support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does MSD approach cross-functional collaboration and communication in marketing campaigns?
• What are the most challenging aspects of working in a hybrid role at MSD?

ASSUMPTION: These questions are designed to help candidates better understand the role's requirements, the team's dynamics, and MSD's work environment. They also demonstrate the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MSD careers portal
• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as your data analysis and campaign management skills.
• Prepare examples of successful campaigns you've managed and the data-driven insights that informed your strategies.
• Demonstrate your understanding of MSD's mission and values, and explain how your skills and experience align with the role's requirements.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.