🔹 Job Title: Campaign Manager
🔹 Company: Hearst
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full time
🔹 Category: Advertising
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital media, analytics, and client management. The ideal candidate will be comfortable working with multiple stakeholders and have a proven track record in media planning.
✅ Oversee digital media execution for larger agencies, direct, and companywide clients to ensure campaign delivery based on insertion order and to full revenue potential.
✅ Manage and drive campaign optimization daily at all levels - across partners, placements, products, and creative - constantly reviewing and adjusting performance of digital media focused on achieving key objectives and maximizing ROI for agency, company, and clients.
✅ Execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, identifying and implementing enhancements, issue identification, and escalation.
✅ Produce engaging campaign analysis for clients, demonstrating the effectiveness of planning, media optimization, and management that provide ROI, value, and identify future opportunities.
✅ Monitor and evaluate inventory for key areas of growth/change impacting overall digital revenue, site yield, and margins.
✅ Ensure marketing campaign tracking/reporting requirements are met.
✅ Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in DSM/DFP.
✅ Define advertiser needs, product features, and functionality, pricing, reporting, and measurement/analysis to exceed advertiser’s expectations while maximizing our revenue potential.
✅ Facilitate RFP, RFA, and IO’s including planning, developing, and negotiating with national rep firms, networks, and clients directly across multiple Hearst newspapers.
✅ Follow up and follow through to maximize revenue opportunities in conjunction with RFP and RFA requests.
✅ Identify key areas for potential revenue growth based on sell through rate and ecpm.
✅ Provide guidance and expertise to other team members and peers across the company.
ASSUMPTION: This role requires a high level of organization, multitasking, and communication skills. The ideal candidate will be comfortable working with multiple teams and stakeholders to ensure campaign success.
Education: Bachelor’s degree
Experience: Previous media planning experience required
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in media planning and digital media will be best suited for this role. Familiarity with ad serving platforms and ad tags is a plus.
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Campaign Manager role with 2-5 years of experience in the Houston area)
Benefits:
Working Hours: Full-time, hybrid work arrangement with a flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Campaign Manager role with the given experience level and location. The benefits listed are a mix of common benefits offered by companies of Hearst's size and industry.
Industry: Hearst is a diversified information, services, and media company with a mission to inform audiences and improve lives. It operates in various industries, including television, digital, magazines, entertainment, publishing, business media, cable, radio, real estate, syndication, and marketing.
Company Size: Hearst has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Hearst was founded in 1887 and has since grown into one of the nation’s largest global, diversified information, services, and media companies.
Company Description:
Company Specialties:
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and global presence provide numerous opportunities for career growth and development within the company.
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and stakeholder management.
Reporting Structure: The Campaign Manager will report directly to the Advertising Director and work closely with various teams, including ad operations, sales, and marketing.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the team's needs and the employee's preferences.
Growth Opportunities:
ASSUMPTION: The Campaign Manager role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for career growth and development within Hearst.
Office Type: The Houston office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 1355 West Loop South, Suite 1300, Houston, TX 77027
Geographic Context:
Work Schedule: The work schedule for this hybrid role is flexible, with a combination of on-site and remote work. The specific schedule may vary depending on the team's needs and the employee's preferences.
ASSUMPTION: The Houston office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital media planning, campaign optimization, yield management, client management, ad serving, ad tags, media planning, media execution
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, communication abilities, and cultural fit with Hearst's values.
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are a strong cultural fit with Hearst's values and work style will be best suited for this role. They should be comfortable working in a fast-paced, team-oriented environment and be results-driven and adaptable.
ASSUMPTION: The Campaign Manager role presents unique challenges that require strong organizational, communication, and multitasking skills. Candidates should be comfortable working in a fast-paced environment and managing multiple priorities.
ASSUMPTION: This role is unique within Hearst's advertising department, requiring a blend of strategic thinking, tactical execution, and stakeholder management. Candidates should have relevant experience in media planning and digital media execution, as well as strong communication and analytical skills.
ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities required for success in this role. Candidates should be comfortable working on similar projects and have relevant experience in media planning and digital media execution.
ASSUMPTION: The key questions listed are designed to provide insight into the role's priorities, the team's dynamics, and the company's culture. Candidates should ask thoughtful questions to demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.