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Campaign Manager

Major League Baseball
Full-time
On-site
New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Manager

πŸ”Ή Company: Major League Baseball

πŸ”Ή Location: New York, New York

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 19, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting day-to-day execution and operations of paid media campaigns across multiple channels
  • Serving as the primary point of contact for assigned Clubs, providing support and facilitating communication
  • Executing a test and learn approach to build, optimize, and report on paid media campaigns
  • Identifying and leveraging relevant growth audiences on a campaign-by-campaign basis
  • Monitoring competitive landscape and industry trends

ASSUMPTION: This role requires a strong understanding of paid media campaigns and the ability to work collaboratively with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Serve as the relationship owner and primary point of contact for an assigned set of Clubs to provide day-to-day support, facilitate calls, and address questions

βœ… Support day-to-day execution of paid media campaigns across multiple channels (SEM, Programmatic Display, Paid Social, Video, Audio)

βœ… Execute test and learn approach to build, optimize, and report on paid media campaigns

βœ… Provide media strategy inputs and recommendations to designated Clubs and Assignments, leveraging the support and guidance from Senior Campaign Managers and Club Manager for support and guidance

βœ… Identify and leverage relevant growth audiences on a campaign-by-campaign basis

βœ… Learn and utilize internal systems and other biddable media platforms

βœ… Monitor competitive landscape and industry trends

βœ… Support additional projects as assigned

βœ… Execute against project plans to ensure timely and accurate completion of assigned tasks

βœ… Collaborate with manager and stakeholders to support business needs

βœ… Generate and provide timely and accurate updates in the form of reports, presentations, etc.

βœ… Communicate in a clear and concise manner that is easy to understand

ASSUMPTION: This role involves a mix of strategic thinking, tactical execution, and strong communication skills to manage relationships and campaigns effectively.

🎯 Required Qualifications

Education: 4 year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience

Experience: Experience building and optimizing paid media campaigns

Required Skills:

  • Foundational knowledge of SEM, Programmatic Display, Video, or Paid Social and optimization tactics
  • Familiarity with bid management platforms (Search Ads 360, Display and Video 360, Meta Business Manager, TikTok Ads, Google Ads, etc.) preferred
  • Baseball and sports enthusiast preferred

Preferred Skills:

  • None specified

ASSUMPTION: While a degree is preferred, relevant experience in paid media campaign management is equally valuable for this role.

πŸ’° Compensation & Benefits

Salary Range: $75,000 - $90,000 (Based on industry standards for a Marketing Manager role in New York)

Benefits:

  • 100% Employer Paid Medical/Dental/Vision Premiums
  • Company Contributed 401K Plan
  • Paid Time Off and Holidays
  • Paid Parental Leave
  • Access to Free Tickets to Baseball Games & MLB.TV
  • Discounts at MLB Store | MLBShop.com
  • Employee Assistance Programs (EAP)
  • Onsite/Online Training & Development Programs
  • Tuition Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Pet Insurance

Working Hours: Full-time (40 hours per week), with potential flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in New York, as the company did not provide specific salary information.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Major League Baseball (MLB) is the most historic professional sports league in the United States and Canada, consisting of 30 member clubs. It is a privately held organization with a significant global reach and a strong focus on technology, analytics, and marketing.

Company Size: MLB has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: MLB was founded in 1869, with a rich history and a strong commitment to making an impact in communities worldwide.

Company Description:

  • MLB is committed to making an impact in communities through its business, marketing, community relations, and social responsibility endeavors.
  • The organization features record levels of competitive balance and continues to expand its global reach through programming and content to fans all over the world.
  • MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game, with the continued success of MLB Network and MLB digital platforms.

Company Specialties:

  • Major League Baseball
  • Baseball
  • MLB
  • Sports
  • MLB Network
  • Technology
  • Analytics
  • Social Media
  • Diversity
  • Marketing
  • Communications
  • Human Resources
  • Business
  • and Equity

Company Website: www.mlb.com

ASSUMPTION: MLB's rich history and global reach provide a unique opportunity for candidates to work in a dynamic and impactful environment.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the organization.

Reporting Structure: The Campaign Manager reports directly to the Senior Campaign Manager and works closely with the Club Manager and other stakeholders to support business needs.

Work Arrangement: This role is primarily on-site, with potential flexibility for remote work. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

  • Progression to Senior Campaign Manager or other leadership roles within the marketing department
  • Expansion of responsibilities and management of additional campaigns or teams
  • Opportunities to work on high-profile projects and initiatives within the organization

ASSUMPTION: The growth opportunities for this role are tied to the candidate's performance, initiative, and alignment with MLB's values and culture.

🌍 Location & Work Environment

Office Type: MLB's headquarters is located in New York, New York, with additional offices in Boulder, Colorado, and San Francisco, California.

Office Location(s): 1271 Sixth Avenue, New York, New York 10020, US

Geographic Context:

  • New York City is a major hub for sports, entertainment, and media, providing ample opportunities for networking and professional growth.
  • The city offers a diverse range of cultural, recreational, and dining experiences.
  • New York has a humid subtropical climate, with hot summers and cold winters.

Work Schedule: The work schedule for this role is full-time, with standard business hours and potential flexibility for remote work.

ASSUMPTION: The location and work environment for this role provide a dynamic and engaging setting for candidates to thrive in their career.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and potential team members
  • Final interview with the senior leadership team
  • Background check and offer extension

Key Assessment Areas:

  • Understanding of paid media campaigns and optimization tactics
  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Alignment with MLB's values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your passion for baseball and sports in your application materials
  • Prepare for behavioral interview questions that focus on your experience with paid media campaigns and your ability to work collaboratively with various teams and stakeholders

ATS Keywords: Paid Media Campaigns, SEM, Programmatic Display, Paid Social, Video, Audio, Media Strategy, Optimization Tactics, Bid Management Platforms, Communication, Reporting, Audience Identification, Competitive Analysis, Project Management, Collaboration, Problem Solving

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and alignment with MLB's values and mission.

πŸ› οΈ Tools & Technologies

  • Search Ads 360
  • Display and Video 360
  • Meta Business Manager
  • TikTok Ads
  • Google Ads
  • Internal systems and other biddable media platforms

ASSUMPTION: The tools and technologies required for this role are specific to paid media campaign management and may be discussed in more detail during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Teamwork
  • Excellence
  • Passion
  • Diversity
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and responsive to change
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • How do you demonstrate integrity in your professional life?
  • Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
  • How do you approach continuous learning and improvement in your role?

ASSUMPTION: MLB's values and work style provide a framework for candidates to assess their fit with the organization's culture and mission.

⚠️ Potential Challenges

  • Managing multiple campaigns and stakeholders simultaneously
  • Keeping up with industry trends and best practices in paid media campaign management
  • Working in a fast-paced and dynamic environment with tight deadlines
  • Navigating a large organization with diverse teams and stakeholders

ASSUMPTION: The potential challenges for this role require strong organizational skills, adaptability, and the ability to work effectively in a collaborative and fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing roles in its focus on paid media campaign management and optimization tactics
  • MLB's global reach and impact provide unique opportunities for candidates to work in a dynamic and impactful environment
  • Career progression in this role may involve expanding responsibilities, managing additional campaigns or teams, or taking on leadership roles within the organization

ASSUMPTION: The comparison of this role to similar positions in the industry highlights the unique opportunities and challenges presented by working at MLB.

πŸ“ Sample Projects

  • Developing and executing a paid media campaign for a new product launch
  • Optimizing an existing paid media campaign to improve performance and ROI
  • Conducting market research and competitive analysis to inform media strategy and targeting

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects may vary based on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the typical day-to-day responsibilities for this role?
  • How does this role collaborate with other teams and stakeholders within the organization?
  • What opportunities are there for growth and development in this role?
  • How does MLB support work-life balance for its employees?
  • What are the most important qualities and skills for success in this role?

ASSUMPTION: The key questions to ask during the interview provide candidates with an opportunity to gain insight into the role, the organization, and the team they will be working with.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your experience with paid media campaigns and your ability to work collaboratively with various teams and stakeholders
  • Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.