Campaign Manager

📌 Core Information

🔹 Job Title: Campaign Manager

🔹 Company: HNP Houston Chronicle

🔹 Location: Houston, TX

🔹 Job Type: Full time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Overseeing digital media execution for high touch clients
• Managing campaign optimization and maximizing ROI
• Producing engaging campaign analysis for clients
• Collaborating with corporate ad operations team to enhance product offerings
• Facilitating RFP, RFA, and IO processes

ASSUMPTION: This role requires a strong understanding of digital media, campaign optimization, and client management. Previous experience in media planning is crucial for success in this position.

📋 Key Responsibilities

✅ Oversee digital media execution for larger agencies, direct and companywide clients to ensure campaign delivery based on insertion order and to full revenue potential.

✅ Manage and drive campaign optimization daily at all levels - across partners, placements, products, and creative - constantly reviewing and adjusting performance of digital media focused on achieving key objectives and maximizing ROI for agency, company, and clients.

✅ Execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, identifying and implementing enhancements, issue identification, and escalation.

✅ Produce engaging campaign analysis for clients, demonstrating the effectiveness of planning, media optimization, and management that provide ROI, value, and identify future opportunities.

✅ Monitor and evaluate inventory for key areas of growth/change impacting overall digital revenue, site yield, and margins.

✅ Ensure marketing campaign tracking/reporting requirements are met.

✅ Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in DSM/DFP.

✅ Define advertiser needs, product features and functionality, pricing, reporting, and measurement/analysis to exceed advertiser’s expectations while maximizing our revenue potential.

✅ Facilitate RFP, RFA, and IO’s including planning, developing, and negotiating with national rep firms, networks, and clients directly across multiple Hearst newspapers.

✅ Follow up and follow through to maximize revenue opportunities in conjunction with RFP and RFA requests.

✅ Identify key areas for potential revenue growth based on sell through rate and ecpm.

✅ Provide guidance and expertise to other team members and peers across the company.

ASSUMPTION: This role requires strong analytical, organizational, communication, and multi-tasking skills. A logical thought process, clear communication of statistical insights, and the ability to work independently and make decisions are essential for success.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Previous media planning experience required

Required Skills:

• Strong analytic skills
• Superior organizational skills
• Excellent communication skills
• Multi-tasking skills
• Proficient in Excel, PowerPoint, Word, and Outlook
• Problem-solving skills
• Time management and prioritization skills
• Self-starter with the ability to work independently and make decisions
• Outstanding verbal and written communication skills

Preferred Skills:

• Previous experience with DSM/DFP/DFA

ASSUMPTION: Candidates with a strong background in media planning and digital media optimization will excel in this role. Familiarity with ad serving basics and ad tag construction/implementation is a plus.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Campaign Manager with 2-5 years of experience in the Houston area)

Benefits:

• Medical, Dental, and Vision coverage
• Competitive retirement plan with matching program
• Generous paid time off
• Paid parental leave
• Monthly child & dependent care reimbursement
• Mental wellness benefits
• Inclusive healthcare
• Fertility coverage & menopause support
• Pet wellness reimbursement & Rover credits

Working Hours: Full-time position, typically 40 hours per week. Hybrid work arrangement with a combination of on-site and remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Campaign Manager with the required experience level in the Houston area. The actual salary may vary depending on factors such as the candidate's qualifications, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: 501-1,000 employees

Founded: 1914 (as the Houston Chronicle)

Company Description:

• HNP Houston Chronicle is a leading provider of news and information in the Houston area
• The company offers a wide range of advertising solutions to help businesses reach their target audiences
• HNP Houston Chronicle is committed to providing high-quality journalism and exceptional customer service

Company Specialties:

• Newspaper publishing
• Digital advertising
• Event planning and management

Company Website: HoustonChronicle.com

ASSUMPTION: HNP Houston Chronicle is a well-established company with a strong reputation in the Houston area. The company offers a comprehensive benefits package and values its employees' well-being.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Advertising Director and may oversee junior team members

Work Arrangement: Hybrid - a combination of on-site and remote work

Growth Opportunities:

• Advancement to a senior-level role within the advertising department
• Expansion of responsibilities to include management of a team or multiple campaigns
• Potential career progression into a leadership or executive role within the company

ASSUMPTION: This role offers opportunities for professional growth and development within the advertising department and the company as a whole.

🌍 Location & Work Environment

Office Type: Hybrid - a combination of on-site and remote work

Office Location(s): 4747 Southwest Freeway, Houston, Texas 77027, US

Geographic Context:

• Houston is the fourth most populous city in the United States
• The city offers a diverse range of cultural, entertainment, and recreational opportunities
• Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Advertising Director and other team members
• Final interview with the Vice President of Advertising
• Background check and offer extension

Key Assessment Areas:

• Digital media planning and execution
• Campaign optimization and analysis
• Communication and presentation skills
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your campaign analysis and optimization strategies
• Research the company and be prepared to discuss your fit with their mission and values

ATS Keywords: Digital media planning, campaign optimization, client management, ad serving, DSM/DFP, RFP, RFA, IO, revenue maximization

ASSUMPTION: The interview process for this role is comprehensive and designed to assess the candidate's technical skills, communication abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• DSM/DFP
• Excel
• PowerPoint
• Word
• Outlook

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable using them to manage campaigns, analyze data, and communicate with clients and team members.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Customer focus

Work Style:

• Fast-paced
• Team-oriented
• Results-driven
• Adaptable
• Collaborative

Self-Assessment Questions:

• Do you thrive in a fast-paced, team-oriented environment?
• Are you comfortable working with multiple stakeholders and managing complex campaigns?
• Do you have strong analytical and communication skills?
• Are you a self-starter with the ability to work independently and make decisions?

ASSUMPTION: Candidates who align with HNP Houston Chronicle's values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Adapting to changes in the digital media landscape
• Balancing on-site and remote work responsibilities
• Meeting tight deadlines and performance expectations

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from a Digital Media Planner in that it requires more strategic campaign optimization and client management
• Compared to a Digital Media Buyer, this role involves more high-level campaign planning and analysis
• Career progression may include advancement to a Senior Campaign Manager or Advertising Director role

ASSUMPTION: This role offers unique opportunities for professional growth and development within the advertising department and the company as a whole.

📝 Sample Projects

• Developing a comprehensive campaign analysis and optimization strategy for a high-touch client
• Managing RFP, RFA, and IO processes for multiple clients and agencies
• Collaborating with the corporate ad operations team to enhance product offerings and improve ad serving capabilities

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the advertising department and the company?
• What are the most significant challenges facing the advertising department, and how can this role address them?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does the company measure the success of its advertising campaigns, and how can this role impact those metrics?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your campaign analysis and optimization strategies
• Research the company and be prepared to discuss your fit with their mission and values
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.